The purposes of this research is to study factors related to health food consumption behavior of undergraduate students in Rajabhat university of Bangkok metropolis. This resasearch was intended to investigate 1) to study the personal factors family factors and marketing mix factors of undergraduate students in Rajabhat University of Bangkok metropolis. 2) to study health food consumption behavior of undergraduate students in Rajabhat University of Bangkok metropolis. 3) to study the relationship between personality factors family factors and marketing mix factors health food consumption behavior of undergraduate students in Rajabhat University of Bangkok metropolis. By using the questionnaire collects data from 400 sampled. The data were analyzed by frequency percentage mean standard deviation Chi-square and Pearson’s Praduct Correration Coefficient define the statistical significance level .05 Most of respondents were females age between 18-20 years old studying the first year of Food industry and service faculty of management science Most are residential style living houses for rent. Their monthly average incomes were in the range 3001-5000 Baht. Family factors most parents graduating grade 6 or 7. General contractor with a career average monthly income of a family is in the range of 20001-30000 Baht and the number of family members is in the range of 4-5 people Marketing mix factors found that products based on healthy food labels identify the product date clear. Health food with quality certificates and standards according to the requirements of Ministry of public health and a health food-shaped luxury with the convenient packaging and consumption. Health food consumption behavior healthy food choices for side consider buying from “FDA” food cleanliness and neatness of the food packaging. To study the relationship between personality factors family factors and marketing mix factors health food consumption behavior of Undergraduate students in Rajabhat University of Bangkok metropolis. The results found that 1) For personal factors their age and average income significantly related of health food consumption behavior. Form healthy dietary pattern 2) Disciplines and universities are significantly related to health food consumption behavior the attitude to food health side. 3) A study of the father significantly related to health food consumption behaviorsided type of health food. 4) Dietary characteristics of the familysignificantly related to health food consumption behavior sided type of food for health: healthy food consumption patterns. Selection of food for health and food newsinformationawareness health. 5) The marketing mix collateral overview of health dietary patternhealthy food choices for sideshealthy food attitude towards the sideand cognitive health food news statistically significant at the .01

The objectives of this study were to examine the level of motivation and royalty of site engineers categorized according to population properties and to investigate the relationship between motivations and royalty of the site engineers in real estate and construction industry listed firms the stock exchange of Thailand. The data were collected from 354 site engineers through the application of questionnaires. The statistics applied for the data analysis consisted of Percentage Mean Standard deviation Independent Samples t-test One-way ANOVA and Pearson Correlation Coefficient. The study demonstrated that the differences in gender age education position and work experience had influences on the royalty of site engineers at 0.05 level of significance. Moreover it was found that the motivational factors had a positive relationship with the royalty at 0.01 level of significance.

The objectives of this study were to examine the royalty of customers categorized according to population properties and to investigate the relationship between service quality and royalty of customers. The data were collected from 288 existing customers through the application of questionnaires. The statistics applied for the data analysis comprise Percentage Mean Frequency Minimum Maximum Standard deviation Independent Samples t-test One-way ANOVA and Scheffe’s Method between 0.01 to 0.05 level of significance. The study demonstrated that the differences in gender and education had influences on the royalty of customers at 0.05 level of significance while there is no significant differences in age job and monthly income. Overall it was found that the service quality had a positive relationship with the royalty of customers at 0.01 level of significance.

This thesis was aimed to compare the demographic factors of employees and organizational commitment and to study the relationship between benefit satisfaction and organizational engagement of Sirikarn Intertrade Company Limited employees. 60 people were the population who responded to the questionnaire. The data collected were analyzed by frequency mean standard deviation hypothesis testing mean t-test and F-test and correlation coefficient (Rho) determined by statistical significance at 0.05 The results of the study revealed that the majority of the respondents were males over the age of 34-41 years old. Most of the respondents’ education were below the bachelors degree 50 percent married and 50 percent single with the work tenure of more than 10 years. The analysis of employee engagement showed that their organizational engagement at Sirikarn Intertrade Company limited in the overall was very high. When considering the individual aspect top three aspects were work desire willingness to dedicate and trustworthiness. When considering overall satisfaction towards Sirikarn Intertrade Company Limited benefits the three highest aspects included safety recreation and bonus and welfare.

The purposes of the study were 1) to study the ethical characteristics of mass communication students in the digital era 2) to study factors influenced to ethical characteristics of mass communication students (MCS) 3) to analyze the confirmatory factor analysis (CFA) of ethical characteristics of MCS based-on Thai qualifications framework for higher education (TQF) 4) to develop and empirically validate the causal model of the factors influenced to ethical characteristics of MCS based-on TQF. The data was collected from 16 experts and 800 simples including mass communication officers and mass communication and communication arts instructors. Data was analyzed by frequency percentage mean standard deviation (S.D.) stepwise multiple regression analysis confirmatory factor analysis and part analysis. The results showed as follows: