The purposed of this research “Trend and marketing mix factors affect toward purchasing behaviors of working women in Bangkok” was to study (1) the relation between personal factors of working women in Bangkok and the marketing mix factors of Korean cosmeceuticals (2) the trend of using the Korean cosmeceuticals of working women in Bangkok. The samples of this study were 400 working women in Bangkok. The questionnaires were implemented as the tool for data collection. The statistics methods were used for analyzing data; Percentage Mean Standard Deviation and Chi-Square. The results were found that: The results were showed that most of respondents had range of age between 20 to 30 years old hold Bachelor degree single and lived with the parents. Their monthly income were 15001-20000 bath and work with the private companies. They have bought face care cosmeceuticals and the reason of buying is products’ quality. Innisfree is the most popular cosmeceuticals brand. The price which they spent each time are not more than 1000 baht. The places where they buy the products is health & beauty shops such as Boots Watsons Matsumoto First Drug and EVEANDBOY. The purchasing frequency is once a month. They decided to buy the products by themselves and the information about Korean Cosmeceuticals come from the Internet. This research was found that the respondents are continually going to buy Korean Cosmeceuticals. They will interest to buy whitening product for next purchase. The hypothesis testing results showed that (1) monthly income age and education have mostly related to purchasing behavior of Korean Cosmeceuticals (2) monthly income has mostly related to the marketing mix factors. (3) product place and marketing communication have mostly effected to purchasing behavior

Brake system is used the friction between disk and pads. In the driving conditions the brake behavior from the driver is difference. Based on this reason the damage on disk and pads are occurring. Nowadays the ratio of compound materials in pads is several and involved automotive industry has not available enough to experiment. Thus it is difficult to brake pads damaged analyzing in several driving conditions. In this problem the mechanical property tester is main tool for experimenting. And test procedure based on the Brake lining and disc brake pads compressibility JIS D 4413 [7]. The experiment emphasizes on the flexibility behavior and internal energy by volume with 3 types of brake lining and pads. For the experiment focused on conditions by normal apply brake repeat apply brake and suddenly apply brake. The results revealed the normal apply brake condition the maximum and minimum of flexibility behavior was appeared on brake lining and pads type A and type C with testing temperature at 2000C. By the repeat and suddenly apply brake conditions the brake lining and pads type C and type A with 300C is given to the maximum and minimum flexibility behavior. In case of internal energy by volume the maximum and minimum energy was appeared on pads type C and B at the 300C of testing temperature. For the testing temperature at 200 and 4000C the pads type A and type B were got the maximum and minimum energy respectively. On the other hand at the high flexibility behavior is given to high internal energy at the high temperature of the apply brake condition.

Admittedly a disc brake plays an important role in the auto part industry since it concerns directly with safety. Therefore the wide range of disc brake has been designed in order to develop its heat ventilation. There are two physical kinds of brakes: front-vented disc brake and backvented disc brake. As a result such difference affects directly to the heat ventilation which is a vital factor of the brake’s capability. The project team recognizes its importance and tries to create the test to find out the temperature diffusion of the disc brake with the hope to evaluate the coefficient of the heat convection varied by the temperature changing in both kinds of brakes under the forced heat convection in the steady condition. However the steady heat conduction and radiation value will not be counted because it is insignificant. The JASO C406: 2000 Standard is adopted as a guideline in the test. The outcome coefficient of heat conduction will be used in the simulation via the Finite Element Method (FEM) in order to study the temperature diffusion and heat ventilation of both kinds of brakes at each temperature level. Consequently the experimental work reveals then the heat convection coefficients of both kinds are unidirectional. The heat convection coefficient of the front-vented disc brake is 4.40 % in average higher than that of the back-vented disc brake. From the simulation the front-vented disc brake can ventilate the heat better than the back-vented disc brake at 3.02 % in average. It can be summarized that the front-vented disc brake has more temperature difference than the backvented disc brake. Hence the front-vented disc brake likely gets more stress from the temperature than the back-vented disc brake and might be damaged during the operation more than the another type.

Nowadays the automotive industry in Thailand has been widely growing. Brake pad is one of the automotive products that play a vital role in automotive industry because it is the most critical seeurity part. Consequently testing products for quality are extremely requested. However the precise equipment and function tests which show the real effects are not available enough and cost a lot. Therefore they cannot response to the deman in the automotive industry development. In this study the frictional test jigs for friction measurement JIS K7125 [5] and the clutch facings for automobiles JIS D4311 [6]. A study of the frictional test emphasizes on the static friction (μs) and kinetic friction (μk) in different condition. There are 3 specimens of brake pad supposted by the industry company. These specimens were tested and the results from the pin-ondisk and those from the friction testing were compared. The results revealed the correspondence of the two-sided results but the pin-on-disk’s friction coefficient is more than the friction testing’s friction coefficient by 19.56%. Moreover the coefficient of friction varies according to the temperature Besides the static friction (μs) is likely more than kinetic friction (μk) and tends to differ considerably under high pressure condition.

Nowadays one of the automotive engineering is conductivity of brake pads playing a role in friction coefficient which means safety of customer. Thus thermal properties have been improved using composited materials. This project aims to study the conductivity behavior of 3 different brake pads which are supported by the company Compact International (1994) Ltd. For experimental works temperature based on brake condition was simulated from 200 to 400°C and cooled down from 400 to 200°C at 1 5 and 8 MPa of pressure respectively. By standard JIS D4413 testing condition of pressure was referred. The non-linear of conductivity value are calculated from the temperature under steady state condition. As a result of testing there are several of parameters effecting on the non-linear conductivity value. The brake pad that is a mix of high-fiber occurs the fluctuation of thermal conductivity. At the same time lubricant in the brake pad cause the stability of conductivity value in different temperature range at the same pressure. On the other hand the brake pad mixed hi-copper inspires the narrow range of conductivity value in different pressures at the same temperature. Moreover the conductivity value as a mention is inversely proportion with the coefficient of kinetic friction.