This study examined Factors Affecting Price’s Fluctuation of the SET50 Index Futures in Thailand Derivative Market during the Year 2011 – 2015. The objective was to study all of the factors which was affecting SET50 Index Futures’s fluctuation. According to daily closing price data of SET50 Index Future used for computing continuous return the period before the maturity and the volume of SET50 Index Futures were calculated the fluctuation by using GARCH (11). The results show that the data and fluctuation in the past affected the data and fluctuation in the present by the same direction considerated by the coefficient in ARCH and GARCH term of GARCH Model (11). The period before the maturity affected the return rate by the opposite direction which means the return rates had much more fluctuation when the period of time closed to the contract maturity. It showed that the coefficient of the period before the maturity was quite less than the one of ARCH and GARCH. Therefore the fluctuation of return rate in the present was possibly depended on data and the period of fluctuation in the past more than the period before the maturity. The remainder of the study can give information to the investors that they should be concerned not only about data and fluctuation in the past but the period before the maturity of SET50 index futures which may affect the forecast of SET50 index futures price for Hedge management. Thailand Future Exchange should be considered to adjust proper risk margin inaccordance with fluctuation rate in a period of time.

The purposes of the study were to investigate factors affecting the organizational commitment explore organizational culture and examine work life quality of the employees which affected their organizational commitment at Rubber Authority of Thailand Headquarters. The questionnaire was applied to collect data from the 200 employee samples selected by proportional stratified random sampling at Rubber Authority of Thailand Headquarters. The data collected were analyzed by the percentage distribution mean and standard deviation; and t-test f-test and multiple regression analysis resulted at 0.05 statistical significance. The study results revealed that most of the samples were single females who were 30 years of age in the average or less holding bachelor degrees and having been working for five years or less. It was found that their organizational culture concerning clan culture achievement culture bureaucratic culture and adaptability culture highly resulted in high work life quality including organizational pride social relation safe and sanitary workplace work independence work progress and security work administration and employees’ capacity development were high. However the aspect of justified and sustainable income organizational commitment in terms of psychology norm and work tenure were average. The study results revealed as follows. 1) Different personal factors concerning the employee’ age education status and tenure range did not differ in the organizational commitment 2) the organizational culture had impact on the organizational commitment were clan culture achievement culture bureaucratic culture and adaptability culture. 3) Work life quality resulted in organizational pride social relation work administration employees’ capacity development and work progress and security 4) Organizational culture and work life quality had better impact on the organizational commitment than the organizational culture which included aspects on organizational pride social relation employees’ capacity development work administration and work progress and security. It was found that main organizational cultures were achievement and clan cultures.

The research on the factors influencing the creation of competitiveness for exporting Halal food using Thailand - ASEAN logistics route was aimed (1) to study the factors that influenced the ability to compete for exporting Halal food using Thailand - ASEAN logistics route including economic environment resources and operational capabilities financial administration legal administration and logistics and (2) to examine the consistency of the causal model with the empirical data. The variables used in this study were the independent variables including the economic organization organization resources financial administration legal administration and logistics. The independent variable was the ability to compete for exporting Halal food using Thailand - ASEAN logistics route. The researchers used a mixed method of qualitative and quantitative study. Questionnaires were used to collect empirical data from 445 exporter samples. The statistical methods used to analyze data were the frequency percentage mean standard deviation and the analysis on the structural equation model. The results revealed that the model was well consistent with the empirical data. The Chi – Square (2) value was 417.295 at the degrees of freedom (df) of 569 with the probability (p-value) equal to 1.000. The chi - square relative (2/df) was 1.368 with the index of harmony (GFI) equal to the probability p-value equal to 0.960. The modified harmony index measuring (AGFI) was equal to 0.930 and the index error in estimation parameters (RMSEA) was equal to 0.015. Moreover it was found that the variables were economic organization organization resources financial administration legal administration logistics and Halal food quality had positive effect on the ability to compete for exporting Halal food using Thailand - ASEAN logistics route. The research results suggested the entrepreneurs focus on environmental variables economic organization organization resources financial administration legal administration logistics and Halal food quality which could lead to advantageous for the competition exporting Halal food using Thailand - ASEAN logistics route.

Social networking is a popular medium for the business of selling female clothing and has been growing steadily. This is because of ease and availability of access faster communication and lower cost in comparison to competing market media strategies. This study investigates the influence of integrated marketing communications (IMC) on female decision making in social online clothing purchase. The research involves quantitative method by use of questionnaire as a tool in collecting information. The population for this study comprises females who live in Bangkok and use online social networking services. Quota sampling is used to select for a sample size of 445 subjects. The results show that most in the sample group deciding to purchase clothes online with an overview of IMC tools (advertising public relations promotion and direct marketing) are in the moderate range (43.82%). In addition Eta ( ) correlation ratio indicates strong nonlinear relationship between clothing purchase and the IMC tools except for advertising which has a weak positive relationship (0.165). Multiple regression analysis results show that marital status age level of education revenue time using the Internet and times to view products through online social network all have effect on clothing purchase. The sample group outcome suggests that entrepreneurs should pay attention to warranty information on products and prices security of financial transactions and contact with manufacturers in order to encourage consumer online purchasing.

This study included the following objectives: 1) to study the demographic characteristics that influenced the consumer buying behavior for Honda cars 2) to examine the consumer perception that influenced a decision to choose Honda cars and 3) to investigate the marketing communication channel that had a decisive influence towards consumer buying behavior for Honda cars. The 400 customers who reserved Honda cars or signed contract of sale with the Honda car dealers at the showrooms in Bangkok were selected as a sample. This quantitative research was conducted by survey distribution of questionnaire for data collection data analysis using percentage mean and standard deviation and statistical hypothesis testing: T-test F-test and correlation analysis. Five appointed professionals had assessed the Index of Item - Objective Congruence (IOC) and the result of content validity for every item in the questionnaire was interpreted at 0.94 level with the reliability test result of the questionnaire at 0.9667 level.