จำนวน Repository ( 166 )

การวางแผนการตลาดสินค้า SME กลุ่มเครื่องสำอางสมุนไพรไทยเพื่อสุขภาพสำหรับผู้สูงอายุไทย
การวางแผนการตลาดสินค้า SME กลุ่มเครื่องสำอางสมุนไพรไทยเพื่อสุขภาพสำหรับผู้สูงอายุไทย

This research aims for 1) study reassess marketing plan that related to industrial analysis factors of local wisdom in Thai SMEs herbal cosmetics in elderly market 2) study reassess marketing plan that related to factors of strategic planning in Thai SMEs local- wisdom herbal cosmetics in elderly market 3) analyzed reassess marketing plan that effect to factors of marketing analysis and Thai SMEs local- wisdom herbal cosmetics in elderly market. Samples were drawn from population within Bangkok calculated followed Taro Yamane (1967) steps with results of 402 samplings out of 10014705 elderly population data gathering using survey technique. The research tools are questionnaires; data collected and analyzed using SPSS the results are in frequency percentage mean standard deviation distribution and perform analyzing by SPSS using MANOVA method. The results are: Independence variables that effect to dependence variables are the relationship of industrial analysis has related to competitive analysis in high range industrial analysis has related to strategic planning in high range industrial analysis has related to reassess marketing plan in high range competitive analysis has related to company analysis in very low range company analysis has related to reassess marketing plan in low range company analysis has related to strategic plan in low moderate range and company analysis has related to reassess marketing plan in low range.

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ผลิตภัณฑ์ SME กลุ่มเครื่องสำอางสมุนไพรไทยเพื่อสุขภาพสำหรับผู้สูงอายุไทย
ผลิตภัณฑ์ SME กลุ่มเครื่องสำอางสมุนไพรไทยเพื่อสุขภาพสำหรับผู้สูงอายุไทย

This research aims for 1) study SMEs Thai local wisdom herbal cosmetics consumer in elderly market that related to Thai local wisdom herbal cosmetics market 2) study SMEs Thai local wisdom herbal cosmetics competitors in elderly market that related to Thai herbal cosmetics market 3) analyzed elderly consumers and competitors in SMEs Thai local wisdom herbal cosmetics that related to SME Thai herbal cosmetics product. Samples were drawn from population within Bangkok calculated followed Taro Yamane (1967) steps with results of 402 samplings out of 10014705 elderly population data gathering using survey technique. The research tools are questionnaires; data collected and analyzed using SPSS the results are in frequency percentage mean standard deviation distribution and perform analyzing by Canonical correlation. The results are: 1) Thai herbal cosmetics customers in elderly market have related to SME Thai local wisdom herbal cosmetics in high range 2) SME Thai herbal cosmetics competitors in elderly market has related to SME Thai herbal cosmetics customer in moderate level 3) The relationship between elderly customer and its competitor have related SME Thai herbal cosmetics in moderate level.

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การใช้เศษพลาสติกโพลิเอทธิลีนเทเรฟทาเลตเป็นวัสดุผสมสำหรับผลิตไม้เทียมขยะกล่องนมที่มีความแข็งแรงสูง
การใช้เศษพลาสติกโพลิเอทธิลีนเทเรฟทาเลตเป็นวัสดุผสมสำหรับผลิตไม้เทียมขยะกล่องนมที่มีความแข็งแรงสูง

The objectives of this research are to study the production to find the proper ratio to test the properties to suggest the implementation and to transfer the technology of high strength milk carton waste artificial wood mixed with poly ethylene terephthalate (PET) plastic waste. The ratios of this artificial wood included milk carton waste: PET plastic waste equal to 80:20 75:25 70:30 65:35 and 60:40 by weight. The milk carton and PET plastic wastes were grinded though sieve no.4. The artificial woods were casted by hot compression with 180 degree of Celsius for 5 minutes. The samples tested follow the TIS.966-2547 standard. From the results the 60:40 of ratio was the proper ratio which can pass the standard. The increasing of PET waste effected to decrease the density moisture and swelling of properties. In case of bending strength elastic modulus and tensile strength perpendicular to surface the increasing of PET effected to decrease their properties. The developed artificial wood mixed with milk cotton waste and PET plastic waste has the possibility to implement in decoration and construction both interior and exterior wall building. These results can register the petty patent and write the research paper which to transfer the technology.

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การออกแบบเครื่องทอพรมไร้รอยต่อที่บังคับกระสวยด้วยรีโมทเพื่อพัฒนาผลิตภัณฑ์ ชุมชนเชิงพาณิชย์
การออกแบบเครื่องทอพรมไร้รอยต่อที่บังคับกระสวยด้วยรีโมทเพื่อพัฒนาผลิตภัณฑ์ ชุมชนเชิงพาณิชย์

The purposes of this research were to study a seamless carpet weaving by shuttle remote to develop communities of commercial products. Including studied the needed problems to use the seamless carpet weaving loom to be effective for responding the most demand of weavers and brought the data to analyze for prototype of a seamless carpet weaving loom by shuttle remote to develop communities of commercial products. As well as bring the knowledge transfer of technology to workshop. The research was experiment research by the field survey. There were 25 specific samples selected of hand carpet weavers in the lower northern district that were the carpet weavers group of Ban Huay Bong Tambon Ban Sao Muang district in Uttaradit province. The application developed into commercial products such as floor carpets and decorating carpet for various rooms. The results of this study found that the experiment to find the effective satisfaction of carpets weavers by hand weaving loom were as follows: The production can be woven carpets with maximum 3 meters width and 90 centimeters. It was the seamless carpet to satisfy quickly for customer demands in time. It was depending on the structure and complexity of the carpet design. The basic design can be woven faster than original for three times and seamless. In working can reduce the process to use workers to tend the traditional shuttle up to two times. In production costs were lower than industrial because it was produced in each time a lot to breakeven to open the loom. In treatments were easy to use and were not complicated in installation equipments with the shuttles remote control which using the shuttle tended to convert to chart in 220-volt and 12-volt battery etc. The power wheel drives in the channel on weft yarn back and forth for a time to charge the battery for an hour. This seamless carpet weaving loom forced by shuttle remote to develop communities of commercial products brought the basic of knowledge to develop the loom equipments patterns design and develop communities of commercial products in the future.

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การขยายโอกาสทางการตลาดสินค้า SME กลุ่มเครื่องสำอางสมุนไพรไทย เพื่อสุขภาพสำหรับผู้สูงอายุไทย
การขยายโอกาสทางการตลาดสินค้า SME กลุ่มเครื่องสำอางสมุนไพรไทย เพื่อสุขภาพสำหรับผู้สูงอายุไทย

This research aims for study 1) the relationship of market opportunity for Thai SMEs herbal cosmetics in elderly market that effect to marketing strategies for Thai SMEs herbal cosmetics in elderly market 2) the relationship of marketing strategies of Thai- local- wisdom SMEs herbal cosmetics that effect to marketing mixed of Thai SMEs herbal cosmetics for elderly market 3) the analysis of market opportunity in Thai SMEs herbal cosmetics that effect to marketing strategies and marketing mixed in Thai SMEs elderly market. Samplings were randomly done within population of Bangkok metropolitan while calculated under Taro Yamane (1967) methodology upon 10014705 elderly with 402 samples were drawn and conducted using survey technique. Data collecting using questionnaires which was analyzed by SPSS in frequency percentage mean standard deviation distribution and perform analyzing by ANOVA and MCA. RESULTS The outcomes of their relationship between independent and dependent variables are market opportunity is related to SMEs objective in moderate range. Market opportunity is related to marketing strategies in moderate range and SMEs objective is related to marketing strategies in low range. Market opportunity is related to marketing mixed in low range and SMEs objective is related to marketing mixed in moderate range more over marketing strategies is related to marketing mixed in moderate level as well.

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