This qualitative research by non-participative observation and in-depth interview with blind students aims to improve Computer for Mass Communication instruction to blind students. The research found that blind students could not learn with their classmates because they could not catch up with the practice instructed by the teacher. The teacher changed her teaching method for the blind students. She gave additional individual tutorial in Computer for Mass Communication subject for blind student in her room every week together with practice and assignment. Result of this instruction method shows that the blind student can work better and learn faster. They are also more ready for learning and show very good attention in practice.

This research aims to study about usage behavior of Facebook users their expectations uses and gratifications as well as the relation between expectations uses and gratifications of Facebook users and communication behavior found among students of 9 Faculties at Rajamangala University of Technology Phra Nakhon who are Facebook users. The research is conducted using survey as a research method and the data used in this research is taken from a sampling group of 400 students. The results of the study were as followed: the expectation uses gratification of Facebook users has positive relation at high level with communication on Facebook. Moreover the outcome has shown that the majority of the students at Rajamangala University of Technology Phra Nakhon use Facebook on a daily basis. Their expectation and usage levels are high and moderate respectively while gratification level is high.

The objectives of the research are to study users’ behavior and to compare of users’ satisfaction in knowledge management website of the Faculty of Mass Communication Technology Rajamangala University of Technology Phra Nakhon. This research is a survey-based research which uses questionnaires as research tools. The research sampling consists of purposive sampling stratified sampling and accidental sampling of 265 lecturers students and staffs of the Faculty of Mass Communication Technology. Statistical methods used are average percentage standard deviation t-test Oneway ANOVA and LSD. The research findings show that in terms of users’ behavior most users use desktop computer at their homes during 20.01-00.00 am. Most users use the internet mainly to chat. Use of faculty’s website is rare at less than 1-3 time/week. Use of faculty’s knowledge management website is also very few. Different characteristics of the target group do not provide significant difference in satisfaction level. Demographic factors such as sex status within the faculty age education monthly income and communication devices used do not affect users’ satisfaction. This finding does not correspond with the assumption. However there are some aspects that significantly correspond with other assumptions. For example age affects satisfaction level in website design while education affects satisfaction level in data utilization.

This is a research of Independent study on “Integrated Marketing Communications Factors Influence the Decision to Purchase Tablets in the Bangkok Area”. This research aims to study the demographic characteristics of consumers who decided to purchase a tablet electronic device in the Bangkok area their purchasing decision and integrated marketing communications factors which influence the decision to purchase tablets in the Bangkok area. This was a quantitative research study. Data were collected using a questionnaire survey administered to a sample of 400 respondents.

ABSTRACT This independent study has 3 main objectives to study the following aspects: 1) the qualifications of successful showroom salespersons 2) the communication process of successful showroom salespersons 3) the application of marketing communication process as the tool to enhance successful showroom salespersons sales’ techniques. Samples were 10 successful showroom salespersons and 5 showroom sales supervisors of Boonthavorn Ceramic Co.Ltd. Pinklao Boonthavorn Ceramic Co.Ltd. Pinklao Branch . The study was conducted through the observation and interview to gather data for analyzing and presenting as an essay. The independent study yielded the following results: 1) The qualifications of successful showroom salespersons were indifferent from the ideal qualifications of regular salespersons based on Boonthavorn Ceramic 4 core values strategies for building personality. These core values are related first to friendliness as being friendly and helpful person; whereas creativity represented constructive ideas while passion is the determination and enthusiasm and last the expertise that involved skills in performing tasks. Furthermore more qualifications were found as parts of specific personality of successful showroom salespersons such as having a sense of humor and ability to read the house plan. 2) The communication process of successful showroom salespersons mainly focused on the analytical process of customers qualifications by classifying customers based on customers’ buying preferences and habits with follow-up customer service plans that tailored to each customer’s needs. 3) The successful showroom salespersons applied the communication process that Boonthavorn Ceramic Co. Ltd. had been developed for specific sales. Nonetheless they were unable to fully comprehend the proper function and use of this marketing communication tool to derive at full benefit because of their reactive communication with other departments so sale efficiency was under achievement. The above-mentioned statements could be reviewed and edited for the preparation of introductory documents manuals and training materials to further improve overall potentials of showroom salespersons. Furthermore the company had developed the transparent guidelines for managing different departments namely Sales Marketing Communication and Human Resources so they could integrated their performances for better results.