The purpose of this research were 1) to study the application of sufficiency economy philosophy in business small and middle 2) to compare the sufficiency economy philosophy levels of business on economic social environment culture good governance and Balanced Scorecard 3) to compare the sufficiency economy philosophy performance among business with different grade levels. The samples were small and middle business in Bangkok and near Bangkok. The sample size with 350 answered the questionnaires with and another group with 15 business were interviewed. The research instruments were a set of questionnaire with a reliability of 0.9210 and an interview form . The data form the questionnaires were analyzed by frequency distributions percentage mean standard deviation and one way ANOVA and the data from interview form were analyzed by frequency distributions. The findings of the study were: I) Sufficiency economy philosophy application among small and middle business were high sequently form their practices as follows: economic social good governance and Balanced Scorc Card 2) Performance on sufficiency economy philosophy application in business of small and middle were significantly different at 0.05 level when comparing in different aspects. 3) Sufficiency economy philosophy performance level of business in each grade levels were not significantly different at 0.05 levels.

The present study aims to examine individual factors that cause difference in perceptions of academic contents presented in conference posters and graphic design factors that affect attraction and comprehension of academic information. Both graphic desing factors and individual factors were tested to draw a set of guideline for appropriate poster and to propose fonmns of conference posters that can attract viewers and convey academic content. Data were collected from the Thailand Research Symposium Expo 2010 hosted by the National Research committee. A team of research assistant had observed behaviors of 197 samples and 45 posters. Results showed 14 communicative factors and graphical design attributes that affect affraction-informal text tvpe formal text type black tect on color background color text on white background transparent text density of content one-column format large picturt color picture graphic picture line graph diagram text below picture and light color background. The research also found that communicative factors and graphic design caused caused certain behavior the sample group. These results could provide useful guideline for future academic poster designs.

The objectives of this survey research were to study the information use and information uses problems for Students study of the Faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon. The 230 Samples which were taken simple random sampling by dividing into programs were students that had been studying at Liberal Arts Rajamangala University of Technology Phra Nakhon. The data were collected by questionnaires The Information Use for Education of Faculty of Liberal Arts Rajamangala University of Technology Phra Nakhons Students. The results were analyzed by percentage average value and standard deviation. The results were as follows: 1.Students had middle level in information use for education. For consideration of each aspect students used information for education in every aspect at middle level. The most important aspect were informations up-to-date the next was branch of knowledge form of information and information resources. 2.Students had middle level in information uses problems for education. For consideration of each aspect students had information uses problems in every aspect at middle level. The most important aspect were informations up-to-date the next was branch of knowledge and information resources.

The objectives of this research were to study the context of an information system for University’s Administrators of Ubon Ratchathani Rajabhat University to develop an integrated information system for University’s Administrators and to evaluate the developed system. The sample of the study included 24 administrator members and 7 officials at the Office of Ubon Ratchathani Rajabhat University. The research instruments were sets of interviews and questionnaires. Data were analyzed by content analysis mean and standard deviation. The study revealed that the information technology has been used in the department of Ubon Ratchathani Rajabhat University but the development is independent are there is a problem in report retrieval for university administrators. This study has developed an integrated system of information for university administrators by creating a data warehouse and establishing a connection between the data warehouse for each database. Data are stored in the data warehouse through data filtering of each daily segment in order to create a report for information which is accurate and running on network. The research results revealed that integrated information system for university administrators allows users to run a report according to the desired information quickly and easily. The evaluation of satisfaction and acception is at a high level a value of average is 4.40 and standard division is 0.55.

This research is the quantitative research under which data are gathered from Rajamangala University of Technology’s students in Bangkok of 420 persons. Data analysis statistics are frequency percentage mean sum and research question test by correlation statistics. The level of significance is .05. The results of the research are as follows: 1. Rajamangala University of Technology’s students in Bangkok conversed with friends mostly on the issue of political information and exposed political information via media of television receiver most to follow up political events and information including the matter that the students are knowledgeable on politics in high level which in this respect their knowledge on the duty of the people is in the highest level and their political participations are in the moderate level by having the participations in the activity of local level election voting most. 2. The media exposure for use in conversing information on political issue has negative relations with the knowledge on politics current constitution persons eligible for voting and knowledge relating to the right in the democratic system and the media exposure for use on the follow-ups of political events and information has negative relations with the knowledge on politics and current constitution but the relations with the knowledge on the political party removal of the National Assembly Members and persons eligible for voting is positive. 3. The media exposure for use in conversing political information has the positive relations with the political participations grouping for conservation and revival of traditions and customs local wisdoms etc. and the media exposure for use in the follow-ups of political events and information has the negative relations with the political participations the participation to express opinions with the Advisory Council or other independent Organizations participation in an activity a meeting an election campaign with a political party a participation in the meeting political campaign and movement and a support to a politician/political party.