The Research of Conscious Development on Mangrove Forest Conservation by Tracking the Late King’s Royal Path and Royal Initiative Project in Bangkhuntien Area of Business Administration Students of Rajamangala University of Technology Phra Nakhon. for Objective 1) Serve to Royal thought or idea Plant Genetic Conservation Project Under the Royal Initiation of Her Royal Highness Princess Maha Chakri Sirindhorn (RSPG). 2) Create the Conscious Development on Mangrove Forest of Students of Rajamangala University of Technology Phra Nakhon. 3) Development a activity plan for the Mangrove Forest of Students of Rajamangala University of Technology Phra Nakhon. 4) Compare the Conscious Development on Mangrove Forest of Students of Rajamangala University of Technology Phra Nakhon before and after doing activity More over We have a sampling by Purposive for Students of Rajamangala University of Technology Phra Nakhon. 10 Samling for Team leader and 30 Sampling for Participants This Sampling have a 3 Activity 1 Strong Team leader 2 Study Late King’s Royal Path and Royal Initiative Project 3 Concluding Activities analysis revealed that before activity average is 4.53 and after activity average is 4.99 after that We used Paired samples t-test analysis revealed after activity higher before activity the statistical level of .05.

: Research on the business model of curry paste products Ban Khlong Samrong Community Enterprise Ban Phaeo District Samut Sakhon Province towards a sustainable community economy the researcher aims to study and analyze a business model for curry paste products and to develop curry paste products. to be desired and choice for consumers by qualitative research and participative action research. (Participatory Action Research: PAR) and the research was conducted in 3 steps namely 1) to study the concepts and theories of Business Model Canvas in order to formulate a business model for Nam Prik Kaeng products; 2) Analyze the data from an in-depth interview. Focus group discussion from the stakeholders and 3) Content Analysis with the Nam Prik Kaeng product business model. Ban Khlong Samrong Community Enterprise Ban Phaeo District Samut Sakhon Province and summarized the research results by descriptive analysis. Enterprise Ban Phaeo District Samut Sakhon Province towards a sustainable community economy is to enable the development of a business model of the Ban Khlong Samrong Community Enterprise Group. By applying modern management knowledge to manage community enterprises The results of this research can be used to communicate and create mutual understanding among community enterprise members. as a guideline for further development of curry paste products And the knowledge from this research can be used to train the community enterprise group to have knowledge on business management. Suggestions from this research found that Ban Khlong Samrong Community Enterprise Ban Phaeo District Samut Sakhon Province still lacks knowledge in marketing. Therefore there should be an extension in the next market research project.

This research aims to 1) to study the personal factors of Thai and foreign tourists towards their buying decision making behavior in spa products; 2) to study the current situation of buying decision making behavior for the development spa products entrepreneurs to drive the strategy of Thailand 4.0 and 3) to create behavior patterns of purchasing decisions to develop spa product entrepreneurs driving the strategy of Thailand 4.0. The research used mixed methods qualitative and quantitative. The researcher applied qualitative methods by interviewing 21 selected key informants. The data obtained from qualitative was used to construct the questionnaires which were used to gather quantitative data and analyzed by multiple classifications. The researcher determined the sample size to represent the population using the G*Power program. The research tools used in this research were 1) an in-depth interview and closed-ended questionnaires for qualitative research and 2) a questionnaire obtained from the qualitative research using the Delphi technique as a reviewed questionnaire for quantitative research. The questionnaires were distributed to the 305 samples. The results of the hypothesis testing of personal data were as follows: gender nationality age education level source of information that brought them to Phra Nakhon Si Ayutthaya Province and participants traveling to Phra Nakhon Si Ayutthaya Province are the factors that affect buying decision making behavior spa product of model buying decision making behavior for the development spa products entrepreneurs to drive the strategy of Thailand 4.0 strategy. The result of hypothesis testing factors affect the buying decision making behavior for spa products come into 6 factors are local identity product usage buy as a souvenir repeated buying information from reliable sources and the interpersonal factor of entrepreneurs or salespeople. All of these results comply with the assumptions.

Although the self-checkout counter is being offered to clients in the hypermarket the frontline service staff are still required to assist the customers during the initial stages of the introduction process. Other clients are still in need of support with the technologys adoption and adaption among other things. This research would look at the customer from the perspective of cultural intelligence and technological adaptability. A semi-structured interview with 20 participants was conducted to examine the self-checkout counter and the frontline service provider. According to the sub-cultural differences in the service providers background geography and level of technology implementation the data of this study is gathered from a variety of geographical locations. The result reveals the four distinct roles played by the service provider in terms of performance technology assistance and the ability to comprehend how self-checkout and frontline service personas influence the shopping experience and perception of quality in a hypermarket setting respectively.

The purpose of this study is to study the statement of problems in English writing and its relevant factors. The population and sample are students in the faculty of Business Administration in Business English Program Rajamangala University of Technology Phra Nakhon. The samples were 116. The research methodology is suNey research which is mixed method using both qualitative and quantitative method. The research instrument is questionnaire in English writing problems. The analysis of data conducted both descriptive statistics which are frequency percentage average and standard deviation and inferential statistics which are student-t and F statistics to analyze pair statistical differentiation of Shaffe method and the analysis of correlation coefficient. The results of the study can be depicted as follow: the highest frequency of the sample are sophomore students the high school grade of 12 average GPA in the range of 2.50-3.50 having experience in a Language school. The descriptive statistics of the sample parents are self-employed average monthly income of 30000 baht. The results about English writing problems are: incentive to write English at a high level English writing problems of overall sample at a high level. Sort the problems as follows: sentence structure grammatical and the use of words. Factors related to the writing problems in English showed that gender and parents occupation are statistically significant at 0.05 in writing English. The motivation to write English is related to problems in writing English without statistical significance.