จำนวน Repository ( 231 )

การพัฒนาการตลาดผลิตภัณฑ์ผ้าขาวม้าสู่เชิงพาณิชย์อย่างยั่งยืน
การพัฒนาการตลาดผลิตภัณฑ์ผ้าขาวม้าสู่เชิงพาณิชย์อย่างยั่งยืน

a. The purposes of the study on sustainable marketing development of the hand-woven loincloth products were to explore the buyers’ personal factors of loin products loincloth products marketing the habit of buying Thai tradition children’ clothing and to study the relationship between personal information of buyers of loin products and the marketing of loincloth products including Thai childrens clothing. And the buying habit on Thai childrens clothing. The crosstabs were administered by using the method of convenience sampling to obtain 200 samples at the event called OTOP City 2017 at Muang Thong Thani and Crafts Bangkok 2018 at Bangkok International Trade & Exhibition Center. b. Concerning the selection of samples in this study non-probability sampling method and random or convenient sampling were applied for the reason that they were suitable to access the samples to provide information related to the issues required by the research. Moreover the samples selected often cooperated to provide information more easily. Since the duration and budget of the study were limited the random sample selection was then appropriate for this study. c. The results of the study on the personal factors of the buyers of loincloth products showed that the majority were female aged 35-55 years old with the family income around 20000 - 35000 Baht per month. Most had bachelors’ degrees and worked for private companies and had two children. d. The results of the study revealed the marketing of loincloth products related to traditional Thai clothing sets Thai childrens clothing style and the detailed technique of Thai children clothing. e. Concerning the traditional Thai clothing sets it was found that the samples chose to use the loincloth (100% cotton) as a separate piece (blouses pants shirts’ and skirts) with solid colors such as blue dark blue light blue and bluish green. f. Related to the patterns of Thai children’s clothing style it was found that the samples liked the childrens clothes with collars with short sleeves. g. Regarding the details or techniques of Thai children clothing the samples chose to buy clothes with pockets but without belt ears or crotches. They were supposed to be cylindrical shorts or long-leg pants balloon skirts at knee length or knee cover length. h. As for the decoration materials it was found that the samples liked clothing with plastic buttons (with holes) and invisible plastic zippers. i. The study result on the purchasing behaviors revealed the buying places to buy Thai childrens clothes including clothing stores and shopping malls. Most opportunities to wear and reasons for buying were because they needed to wear to schools and the clothes were also comfortable to wear as well as the price was reasonable 301-500 baht per set. j. The results of the study on the buyers’ personal information of loincloth products classified by the fabric revealed that Thai childrens clothing made of loincloth fabric (100% cotton) was preferred by female private company employee buyers aged 35-55 years old with their monthly income of less than 20000 baht and had two children. k. The results of the study on the buyers’ personal information of loincloth products classified by the clothing style revealed that Thai childrens clothing made of loincloth fabric (100% cotton) was preferred by female private company employee buyers aged 35-55 years old with bachelors’ degrees with their monthly income of less than 20000 baht and had one child. l. The results of the study on the buyers’ personal information of loincloth products classified by colors revealed that Thai childrens clothing made of loincloth fabric (100% cotton) had solid colors preferred by female private company employee buyers aged 35-55 years old with their monthly income of less than 20000 baht and had two children. m. The results of the study on the buyers’ personal information of loincloth products classified by the clothing collars revealed that round-collar shirts were preferred by female private company employee buyers aged 35-55 years old with bachelors’ degrees with their monthly income of 20000– 35000 baht and had two children. n. The results of the study on the buyers’ personal information of loincloth products classified by the clothing sleeves revealed that short-sleeved shirts were preferred by female private company employee buyers aged 35-55 years old with bachelors’ degrees with their monthly income of 20000– 35000 baht and had two children. o. The results of the study on the buyers’ personal information of loincloth products classified by the clothing pockets revealed that the clothing with patched pockets were preferred by female private company employee buyers aged 35-55 years old with bachelors’ degrees with their monthly income of 20000– 35000 baht and had one child. p. The results of the study on the buyers’ personal information of loincloth products classified by the belt ears revealed that female private company employee buyers aged 35-55 years old with bachelors’ degrees with their monthly income of 20000– 35000 baht preferred the clothing without belt ears and they had two children. q. The results of the study on the buyers’ personal information of loincloth products classified by the clothing crotches revealed that female private company employee buyers aged 35-55 years old with bachelors’ degrees with their monthly income of 20000– 35000 baht preferred the clothing without the clothing crotches and they had two children. r. The results of the study on the buyers’ personal information of loincloth products and style classified by the short or pant styles revealed that cylindrical shorts or pants were mostly preferred by female private company employee buyers aged 35- 55 years old with their monthly income of less than 20000 baht and had one child. s. The results of the study on the buyers’ personal information of loincloth products and style classified by the length of shorts or pants revealed that female private company employee buyers aged 35-55 years old with their bachelors’ degrees and monthly income of less than 20000 baht and had one child mostly preferred long- leg pants. t. The results of the study on the buyers’ personal information of loincloth products and style classified by the skirt style revealed that female private company employee buyers aged 35-55 years old with their bachelors’ degrees and monthly income of less than 20000 baht and had two children mostly preferred balloon styled skirts. u. The results of the study on the buyers’ personal information of loincloth products and style classified by the length of the skirts revealed that female private company employee buyers aged 35-55 years old with their bachelors’ degrees and monthly income of 20000– 35000 baht and had one child preferred knee cover length skirts. v. The results of the study on the buyers’ personal information of loincloth products and the decoration materials classified by the clothing buttons revealed that female private company employee buyers aged 25-35 years old with their bachelors’ degrees and monthly income of 20000– 35000 baht and had one child preferred buttons without stems (with holes). w. The results of the study on the buyers’ personal information of loincloth products and the decoration materials classified by the clothing button materials revealed that female private company employee buyers aged 25-35 years old with their bachelors’ degrees and monthly income of 20000– 35000 baht and had one child preferred plastic buttons. x. The results of the study on the buyers’ personal information of loincloth products and the decoration materials classified by the clothing zippers revealed that female private company employee buyers aged 25-35 years old with their bachelors’ degrees and monthly income of 20000– 35000 baht and had one child preferred invisible zippers. y. The results of the study on the buyers’ personal information of loincloth products and the decoration materials classified by the zipper materials revealed that female private company employee buyers aged 25-35 years old with their bachelors’ degrees and monthly income of 20000– 35000 baht and had one child preferred plastic zippers. z. The results of the study on the buyers’ personal information of loincloth products and the buying behavior classified by the buying location revealed that female private company employee buyers aged 25-35 years old with their bachelors’ degrees and monthly income less than 20000 baht and had two children. aa. The results of the study on the buyers’ personal information of loincloth products and the buying behavior classified by the buying opportunities revealed that female private company employee buyers aged 35-55 years old with their bachelors’ degrees monthly income of 20000– 35000 baht and had one child. bb. The results of the study on the buyers’ personal information of loincloth products and the buying behavior classified by the buying reason revealed that female private company employee buyers aged 35-55 years old with their bachelors’ degrees monthly income of 20000– 35000 baht and had one and two children preferred to buy comfortable clothing. cc. The results of the study on the buyers’ personal information of loincloth products and the buying behavior classified by the product price revealed that female private company employee buyers aged 35-55 years old with their bachelors’ degrees monthly income of 20000– 35000 baht and had two child preferred 301 – 500 baht per clothing set.

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ปัจจัยที่มีผลต่อพฤติกรรมการเลือกซื้อสินค้าด้านหัตถกรรมของนักท่องเที่ยวในตลาดน้ำ จังหวัดสมุทรสงคราม
ปัจจัยที่มีผลต่อพฤติกรรมการเลือกซื้อสินค้าด้านหัตถกรรมของนักท่องเที่ยวในตลาดน้ำ จังหวัดสมุทรสงคราม

The purpose of this research are to : 1) Study personal factors of tourists 2) study purchasing behavior on handcraft products of tourist 3) Study the marketing mix factors used to make a purchase decision 4) Find the relationship between personal factors and purchasing behavior 5) Comparison of the importance of marketing mixfactors used in decision making to buy handicraft products in Samut Songkhram Floating Market. The samples were 400 Thai tourists who came to visit and purchase handicraft products in Samut Songkhram Floating Market. The instruments used included: Statistical questionnaire used in data analysis viz frequency percentage mean standard deviation Pearson Chisquare t-test and ANOVA. Statistical analysis by used computer program. The finding reveal that 1) Most of the tourists are females aged 21 to 25 years old. They have a bachelors degree and most of them are students with monthly average income less than 10000 baht 2) The tourists have behavior of purchasing for handicrafts first is a metal product. The purpose or the reason to decide to buy the product is to use it yourself to purchase a product once a month. Most tourists decide to purchase immediately when they see the product. The average price is approximately 51 - 100 Baht. Tourists decide to purchase by themselves. 3) Tourists focus on the marketing mix factors used to make a purchase at the highest level and when considering each side found that there are 3levels at the highest level. Sort by descending from the average is product marketing and pricing. Tourists focus on distribution at a high level. 4) Relationship between personal factors and purchasing behavior on handicraft products of tourist Samut Songkhram Floating Market found that gender age education level occupation and monthly income were correlated with the purchas in g behavior of tourists in Samut Songkhram Floating Market at the level of 0.5. and 5) Comparison of the importance of marketing m ix factors used in decision making to buy handicraft products in Samut Songkhram Floating Market found thatgender educational levels and occupations of the tourists are important to the marketing mix used in the decision to buy handicraft products in Floating Market Samut Songkhram Province is different. The age and average income per month of different tourists are important to the marketing mix used in the decision to buy handicraft products in Floating Market Samut Songkhram Province is not different at the level of 0.05.

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พฤติกรรมการบริโภคก๋วยเตี๋ยว และความพึงพอใจต่อผลิตภัณฑ์ของร้านจำหน่ายก๋วยเตี๋ยว ของบุคลากร ศูนย์ราชการเฉลิมพระเกียรติ 80 พรรษา 5 ธันวาคม 2550
พฤติกรรมการบริโภคก๋วยเตี๋ยว และความพึงพอใจต่อผลิตภัณฑ์ของร้านจำหน่ายก๋วยเตี๋ยว ของบุคลากร ศูนย์ราชการเฉลิมพระเกียรติ 80 พรรษา 5 ธันวาคม 2550

The purposes of this study were 1.The purpose is to study the consumption of noodles personnel Government Complex 80th December 5 2550. 2.To determine your satisfaction with the products of the noodle shops personnel Government Complex 80th December 5 2550. 3.To compare satisfaction with the products of the noodle shops personnel by sex age. Education level the average income per month sample used in the study. Customers noodle shop run by the Government Complex instruments used in the study was a questionnaire with the reliability ranged from 0.70 to 0.80. The statistics used to analyze the frequency percentage average standarddeviation and statistical t-test and F-test. Results found that consumers had a habit of consuming noodles. The factor affecting decision to consume any kind of noodles is the taste .The most popular type was pork noodles. Food most eaten with noodles were fresh vegetables. The number of people eating together was 4-6.The time most used for consumption was 11:01 - 13:00. The number of times consumed was 1-2 times per week. Each time most consumers consumed 1 bowl. Satisfaction difference were statistically significant at the 0.05 level by age and average income per month. Education did not affect difference in satisfaction.

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การใช้ประโยชน์ อีวีเอ เหลือทิ้งในอุตสาหกรรมรองเท้าเพื่อการออกแบบและพัฒนา  ผลิตภัณฑ์เชิงนิเวศเศรษฐกิจ
การใช้ประโยชน์ อีวีเอ เหลือทิ้งในอุตสาหกรรมรองเท้าเพื่อการออกแบบและพัฒนา ผลิตภัณฑ์เชิงนิเวศเศรษฐกิจ

This research studies the waste EVA waste from the manufacture of shoes in the shoe industry which has left day-to-day in large quantities. The research led to the EVA scrap recycling to reuse in the design by EVA through a recycling process. Processes and procedures such as chopped finely milled debris. Materials and Processes Which can be molded but can not do other than shades of black and navy as debris left by a variety of colors were so stained. products in terms of product evaluation found. Satisfaction levels for its beauty in the extreme. The applications are at the highest level and. The utility is in the highest level.

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ระบบสารสนเทศเพื่อบริหารจัดการผลิตภัณฑ์ชุมชน ต.ระแหง  อ.ลาดหลุมแก้ว จ.ปทุมธานี
ระบบสารสนเทศเพื่อบริหารจัดการผลิตภัณฑ์ชุมชน ต.ระแหง อ.ลาดหลุมแก้ว จ.ปทุมธานี

The objectives of this research are to analysis design and develop the Management Information System to Community Products of Tambon Rahaeng Lat Lum Kaew Pathum Thani. Also to install test and evaluate the system. To develop the System Development Life Cycle (SDLC) method is used. To develop and implement PHP script language and MySQL database management system are used. And the system is installed on the Internet Server. To evaluate the satisfaction the 2 groups are the samples the first is the group of 5 operation users and the second is the groups of 40 general users. Convenience sampling is used for sampling method. Gathered and analyzed the data by statistical processing program for Windows software. The result of research show that the satisfaction of the first group (5 operation users) about input screen a data entry is in a good level (x=4.00). About working process and reporting of the system is in a good level (x=4.15) the satisfaction of the group is a good level (x=4.08). The satisfaction of the group (40 general users) the results appear in the same level to the satisfaction of the first group in every case (x=4.21). So the research results can be concluded that all samples are highly satisfied with this information system. And this system can be installed in real working and suit the user requirement.

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