จำนวน Repository ( 94 )
การวิเคราะห์องค์ประกอบแพลตฟอร์มดิจิทัลเพื่อสนับสนุนการทำธุรกรรมการเงินสำหรับผู้สูงอายุ
The purposes of this research were to investigate and present the component of digital platform to support financial transactions for the elderly. The data were collected using questionnaires which aimed to collect the data from 385 elderly. The collected data were analyzed by Exploratory factor analysis Elements are extracted using parent element method and orthogonally rotated element axis with Varimax method. The findings of the data analysis indicate that digital platform to support financial transactions for the elderly. The eigen values were in the range of 1.48 to 16.75. The sum of squared loading cumulative ware 64.30. There were four factors: 1) Digital Platform Features 2) Security for digital platforms 3) Conducive to physical performance of the elderly and 4) Types of digital platform service usage.
รูปแบบพฤติกรรมการตัดสินใจซื้อเพื่อพัฒนาผู้ประกอบการธุรกิจผลิตภัณฑ์สปาขับเคลื่อนยุทธศาสตร์ Thailand 4.0
This research aims to 1) to study the personal factors of Thai and foreign tourists towards their buying decision making behavior in spa products; 2) to study the current situation of buying decision making behavior for the development spa products entrepreneurs to drive the strategy of Thailand 4.0 and 3) to create behavior patterns of purchasing decisions to develop spa product entrepreneurs driving the strategy of Thailand 4.0. The research used mixed methods qualitative and quantitative. The researcher applied qualitative methods by interviewing 21 selected key informants. The data obtained from qualitative was used to construct the questionnaires which were used to gather quantitative data and analyzed by multiple classifications. The researcher determined the sample size to represent the population using the G*Power program. The research tools used in this research were 1) an in-depth interview and closed-ended questionnaires for qualitative research and 2) a questionnaire obtained from the qualitative research using the Delphi technique as a reviewed questionnaire for quantitative research. The questionnaires were distributed to the 305 samples. The results of the hypothesis testing of personal data were as follows: gender nationality age education level source of information that brought them to Phra Nakhon Si Ayutthaya Province and participants traveling to Phra Nakhon Si Ayutthaya Province are the factors that affect buying decision making behavior spa product of model buying decision making behavior for the development spa products entrepreneurs to drive the strategy of Thailand 4.0 strategy. The result of hypothesis testing factors affect the buying decision making behavior for spa products come into 6 factors are local identity product usage buy as a souvenir repeated buying information from reliable sources and the interpersonal factor of entrepreneurs or salespeople. All of these results comply with the assumptions.
การพัฒนาโมเดลความสัมพันธ์เชิงสาเหตุของการใช้ประโยชน์และความพึงพอใจเทคโนโลยีสารสนเทศของนักศึกษามหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
This research has the objectives for studying the information and communication technology (ICT) usage of university students and relationships between factors of information and communication technology (ICT) usage those affecting the digital university policy of Rajamangala University of Technology Phra Nakhon. Samples are students who are studying bachelor degree in 9 faculties at Rajamangala University of Technology Phra Nakhon and are systematically randomed from the population of 11899 at 95% confidential level with the sample size of 387 from the calculation. Questionnaires about the information and communication technology usage of the students related with the Digital University policy have been used in this research. Descriptive statistics used in this research are Frequency Percentage Means (𝑥𝑥̅) and Standard Deviations. Referential statistics used are t-test Independent and One-Way Analysis of Variance. The research found that different personal factors including genders ages classes and faculties did not vary the opinions of the students about their planned behaviors. Different personal factors including genders ages classes and faculties did not vary their opinions about the intention of information and communication technology usages. Different personal factors including genders ages classes and faculties did not vary their opinions about the information and communication technology usage behaviors. Different personal factors including genders ages classes and faculties did not vary their opinions about the Digital University policy. Opinions about the planned behaviors are positively related in low level to the opinions about the intention of information and communication technology usages statistically significant at the .01 level. Opinions about the intention of information and communication technology usages are positively related in moderate level to the opinions about the information and communication technology usage behaviors statistically significant at the .01 level. Finally opinions about the information and communication technology usage behaviors are positively related in low level to the opinions about the Digital University policy statistically significant at the .01 level.
การพัฒนาแอปพลิเคชันเพื่อส่งเสริมสมรรถนะของอาจารย์คณะวิทยาศาสตร์ และเทคโนโลยีในการจัดกิจกรรมการเรียนการสอนแบบ Active Teaching สาหรับการพัฒนาทักษะในศตวรรษที่ 21
The development of the application to promote active teaching in the 21st century for the lecturers of the Faculty of Science and Technology Rajamangala University of Technology Phra Nakhon. The development of the application will support the work in terms of the mobile application and web applications. This application was modified on a cloud service system. The application consideration takes into account the design of the user interface and easily use. Moreover this application can support the user via smart devices and through a web browser including access control. In the design and development of the application there are two groups of people working together group 1 Teacher and group 2 student. There is an administrator (Admin) to help manage the data within the application prototype. Based on the user satisfaction assessment of the developed application. It found that the satisfaction assessment of the application users to promote the competence of the Faculty of Science and Technology in organizing active teaching activities for skills development in the 21st century was at a good level with a total mean of 4.14 S.D. value was 0.25.
พฤติกรรมการท่องเที่ยวโดยรถจักรยานยนต์ : กรณีศึกษาผู้ขับขี่รถจักรยานยนต์ในกรุงเทพมหานคร
This study Motorcycle Tourism Behavior: A Case Study of Motorcyclists in Bangkok aims to study personal factors of motorcyclists in tourism. Study the factors of motorcycling used in touring. And to study motorcycle tourism behavior of motorcycle users residing in Bangkok. The research employed a quantitative research. The research sample was 400 Motorcyclists in tourism residing in Bangkok. The research instrument was a questionnaire with five-level Likert scale. The data is described by frequency percentage and standard deviation. Most participants were male 20-29 years old had obtained a bachelor degree company employee monthly income in the range of 10001-20000 baht experience of driving motorcycling for tourism 5 years or more Used TOURING MOTORCYCLE engine size of 301 cc - 400 cc. and Use the Honda brand. The study results of tourism behavior factors. Tourists travel for a vacation during the months of November to December one day trip travel as a group or a caravan spend not more than 1000 baht per trip. travel in the west of Thailand and driving speeds between 51 - 100 km / h. Suggestions on Motorcycle Tourism Behavior. Study on the prevention of accidents from motorcycle tourism. This is because a motorcycle is a vehicle that can cause high damage in an accident.