The purpose of this study was to study and compare services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of business administration of Rajamangala University of Technology Phra Nakhon in 7 aspects: product price place promotion people process and physical evidence. The undergraduates were classified by gender major subjects educational background curriculum department of education domicile and achievement. The samples in this research were 281 undergraduates. The study participates selected by stratified random sampling. The 84 item questionnaires of rating scales with the coefficient alpha 0.98 were used as the research instrument. Percentage mean standard deviation t - test for independent sample F – test and Scheffe’s test were statistical method to analyze data. The results were as follows: 1. Services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of business administration of Rajamangala University of Technology Phra Nakhon all aspects were in relatively high levels that product was the highest while people and promotion was in the lowest rank. 2. There was significant difference for services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of business administration of Rajamangala University of Technology Phra Nakhon at the 0.05 level among undergraduates in different gender major subjects educational background curriculum department of education domicile and achievement.

The purposes of the study were to explore success of the organizations which applied Balanced Scorecard to assess the performance and also investigate factors affecting successful implementation of the balanced scorecard of companies in Bangkok metropolitan. The data were collected from the samples which were organizations in production industry registered with Federation of Thai Industries up to 2010 by means of 400 copies of the questionnaire and analyzed by the frequency distribution percentage distribution standard deviation Pearson Product Moment Correlation Coefficient and Multiple Regression Analysis. The result showed that factors that influenced the implementation of the balanced scorecard in the organizations were factors regarding working process organizational structure and conflicts respectively.

This research objective is the Factors influencing the successful strengthening of supply chain management-oriented cooperation in export of Halal meat processing industry of Thailand to ASEAN countries. Examined the congruence of this model with empirical data which used quantitative research methods. Findings are us follows: (1) The factor of external (2) (3) The factor of cooperation (4) The factor of Halal logo (5) The factor of Halal quality (6) The factor of competitive advantage positively affected the successful strengthening of supply chain management-oriented cooperation in export of Halal meat processing industry of Thailand to ASEAN countries. But the factor of internal no positive effected. affected the successful strengthening of supply chain management-oriented cooperation in export of Halal meat processing industry of Thailand to ASEAN countries

The research was aimed at studying 1) work efficiency of the accountants working for the companies registered in the Stock Exchange of Thailand 2) the influence of work motivation and self-development towards work efficiency of the accountants working for the companies registered in the Stock Exchange of Thailand and 3) guidelines for improving work efficiency of the accountants working for the companies registered in the Stock Exchange of Thailand. The questionnaires were constructed as a research tool with content validity and reliability for collecting information from 997 accountants working for the companies registered in the Stock Exchange of Thailand. The data was statistically analyzed by SPSS version 16.0 and AMOS version 6.0 with frequency distribution percentage arithmetic mean standard deviation and structural equation model analysis: SEM. The research findings indicated that the accountants in the sample group had maintenance and motivator factors in their work motivation at high level (  =3.56) and they also had professional emotional and physical development in their self-development at high level while their social development was at moderate level. Totally it said the self-development was at high level (  =3.60) and the work efficiency was 60.31%. The urgent guidelines for improving work efficiency of the accountants working for the companies registered in the Stock Exchange of Thailand were setting more appropriate working environment such as temperature brightness smell noise cleanliness safety furniture and office supplies. Furthermore the influence of maintenance and motivator factors in the work motivation and self-development had casual relationship with work efficiency of the accountants working for the companies registered in the Stock Exchange of Thailand at a statistical significance of the 0.05 and had ability to predict at good level and acceptably because the square multiple orrelation was 87.6% which its acceptance was 40% up presented by structural equation model analysis: SEM as follow: SeD = 0.070 MaF + 0.723* MoF; R2 = 0.528 WE = 0.340* MaF + 0.746* MoF+ 0.450* SeD; R2 = 0.876

This research proposes a hidden Markov model for detecting machines with multiple fillers producing soft drink for quality control in order to reduce defective products. The proposed model is compared with a classical generalized estimating equations model (GEE). The monthly data the number of defective products the correctness and the time spending in correction were collected from a machine in a sample factory in Pratumthanee province. The two hidden states of the fillers are workable and unworkable. The states has a logistic distribution. The results show that the correctness of the filler error occurrence does not improve the probability of being in a unworkable state neither the period of time spending on correction. The current state seems to be the same as the previous state