The purposes of this research were 1) to study the social reflection which concerned with the contents in songs of people’s Alliance for Democracy. 2) to study the social reflection which concerned with wording and rhetoric styles in songs of people’s Alliance for Democracy and 3) to publicize the social reflection appeared in contents of songs of people’s Alliance for Democracy ; Which was a qualitative research. The samples used in this research were songs of people’s Alliance for Democracy which were song on people’s Alliance stage all through 193 days and were written during their assembly. The researchers used the samples from secondary cell data ; such as song books CDs songs and many other websites totally 177 songs by using purposive Sampling. The instrument used in this research were formal and informal in depth interview focus group seminar workshop and questionnaires. The content analysis the descriptive analysis mean ( X ) and standard deviation were used as research instruments. The findings were aw follow: 1. The study of social reflection which concerned the contents in songs of People’s Alliance for Democracy were: It was found that the study of social reflection of the contents in songs of People’s Alliance for Democracy which were song on stage through 193 assemble days and were written during their assembly had totally 177 songs. When considering from each case the number one songs were 82 arousing songs followed by 55 political sarcastic songs. There were 37 praising songs and 3 presenting ideal songs. The details were as follow: 1. The arousal issue The study of social reflection which concerned the contents in 82 ox rousing of people’s Alliance for Democracy considering from each side found that the number one issue was 45 harmony songs; followed by 37 giving morale to the assemble ; songs. 2. Social sarcastic issue The study of social reflection which concerned contents in songs of People’s Alliance for Demo cracy on social sarcastic issue found that there were totally 55 songs when considering from each side the number one was political sarcastic ; 34 songs followed by general social sarcastic ; and government sarcastic 5 songs. 3. Praising issue The study of social reflection which concerned the contents in songs of people’s Alliance for Democracy on praising issue found that there were totally 37 songs. When considering from each side the number one was praising the arousers ; 30 songs followed by praising the assembly leaders 4 songs and praising the nation religion and the king ; 3 songs. 4. Presenting the ideal issue The study of social reflation which concerned the contents in songs of People’s Alliance for Democracy on presenting ideal issue found that there were totally 3 songs. 2. The study of social reflection concerned with wording rhetoric style in songs of People’s Alliance for Democracy concluded: that: 2.1 The study of social reflection concerned with wording in songs of People’s Alliance for Democracy concluded that. The study of social reflection which concerned the wording used in songs of People’s Alliance for Democracy showed that the songs which were song on stage and written during 193 days assembly totally had 98 songs when considering from each issue the number one was repetition words; 26 songs followed by using rude words; 18 songs using words arousing Feelings; 14 songs using repletion words ; 9 songs using local language ; 8 songs using rhym ; 4 songs using slang ; different words short forms and reduced word ; 3 songs each using foreign language ; 2 songs using imitation sound words ; 1 songs but using similar words were not found in songs of People’s Alliance for Democracy. 2.2 The study of social reflection which concerned the phraseology styles in songs of People’s Alliance for Democracy showed that 90 songs of People’s Alliance for Democracy which were sung on stage for 193 songs were written during their assembly. When considering from each issue it was found that the number one songs using metaphor were 15 songs followed by songs simile ; 14 song using rhetoric ; 13 songs using hype bole ; 12 songs using metonymy and phraseology 8 songs each using incitation 7 songs using oxymoron ; 5 songs using paradox ; 4 songs and using personification and using synecdoche ; 2 songs each. But using axiom rhetoric style was not was not found in songs of People’s Alliance for Democracy. 3. The result of publicizing the social reflection on songs of People’s Alliance for Democracy by using contentment inquiring questionnaire towards publicized form of social reflation appeared in the contents of songs ; The study on songs of People’s Alliance for Democracy showed that 3.1 On the publicized form found that the overall was good when considering from each item there were 3very good items; the easy – using the easy – difficult keeping and the appropriate ness of sizes and form. There were 2 good items which were modern and interesting items. 3.2 On content issue it was found that the overall was good. When considering from each item 4 very good items were that reliable information accuracy of language used clear – cut and easy – to – understand contents and the consequences and congruence of content and 1 good item was the meticulous content. 3.3 on benefit and usage issue ; it was found that the overall was very good. When considering from each item the 4 very good items were the understanding towards Thai society applying knowledge in today – Thai society Knowledge understanding how to use words and understanding how to use rhetoric words were 1 good items using learning sound reference sources.

This research . The purpose is to study the factors that affect motivation in the performance of the arts faculty personnel . Qualitative research using in-depth individual interviews . By selecting a specific sample . The Executive . Faculty and staff . To cover all four majors including a significant amount of information and research tools 50 people have verified the accuracy of the contents . Then interviewed . And qualitative data to determine the correct way . Triangulation methods were analyzed statistically . Inductive in nature . With classification issues . I collect things that are of similar importance . Then bring the summary to answer the research objectives defined . The results showed that Incentives that affect the performance of personnel is one factor that the executive must have good management principles . Based on the principles of good governance . Please have mercy . Charitable And do not adhere to their own benefit . I managed to make a major organization is a minor factor in the colleague. Must be magnanimous . with love and unity . Help each other. Followed by roles with diligence patience commitment a good friend and a fellow of the same and the third factor is regulation . Facilitates operational flexibility. The independent performance -oriented work is important. And regulation of everything. Should be updated to keep pace with globalization. Including all sectors to participate in the public hearing or the rules and regulations of those factors another major salary increase . To the principles of justice. The main principles of equality and individual contributions to the practice in the first year yield good results and impact to the organization which is based on salary . Correct principles and rules is empirical he will be proud and willing to devote their time and dedication to the organization. Including the use of a model for others. The sample in order to work for a different organization with joy and the mind forever.

This is a research of Independent study on “Integrated Marketing Communications Factors Influence the Decision to Purchase Tablets in the Bangkok Area”. This research aims to study the demographic characteristics of consumers who decided to purchase a tablet electronic device in the Bangkok area their purchasing decision and integrated marketing communications factors which influence the decision to purchase tablets in the Bangkok area. This was a quantitative research study. Data were collected using a questionnaire survey administered to a sample of 400 respondents.

The objectives of this research were to study the behavior of elderly in Bangkok Metropolitan 1) media exposure 2) self-reliance 3) the personal factors of self-reliance and 4) the correlation of media exposure and self-reliance. The data were collected from 400 elders who were people aged 60 years and over residing in Bangkok Metropolitans. Data analysis employed frequency percentage arithmetic mean ( ) standard deviation (S.D.). Statistics used for hypothesis testing included t-Test One-way Analysis of Variance and Chi-square. The results of study showed that: Among the elderly was the media with the highest exposer television broadcasts radio broadcasts publication internet and activity media was exposed in low level which the personal media was in averages level. The elderly’s self-reliance was at middle level. Hypothesis testing resulted as follows: Elderly with different education income and member in family reported different perception of self-reliance with a statistical significance at .05. However there was no significant difference at .05 among the sample group with different gender and resident status. The six media: television broadcasts radio broadcast publication internet activity media and personal media showed the correlation on self-relia

ABSTRACT This independent study has 3 main objectives to study the following aspects: 1) the qualifications of successful showroom salespersons 2) the communication process of successful showroom salespersons 3) the application of marketing communication process as the tool to enhance successful showroom salespersons sales’ techniques. Samples were 10 successful showroom salespersons and 5 showroom sales supervisors of Boonthavorn Ceramic Co.Ltd. Pinklao Boonthavorn Ceramic Co.Ltd. Pinklao Branch . The study was conducted through the observation and interview to gather data for analyzing and presenting as an essay. The independent study yielded the following results: 1) The qualifications of successful showroom salespersons were indifferent from the ideal qualifications of regular salespersons based on Boonthavorn Ceramic 4 core values strategies for building personality. These core values are related first to friendliness as being friendly and helpful person; whereas creativity represented constructive ideas while passion is the determination and enthusiasm and last the expertise that involved skills in performing tasks. Furthermore more qualifications were found as parts of specific personality of successful showroom salespersons such as having a sense of humor and ability to read the house plan. 2) The communication process of successful showroom salespersons mainly focused on the analytical process of customers qualifications by classifying customers based on customers’ buying preferences and habits with follow-up customer service plans that tailored to each customer’s needs. 3) The successful showroom salespersons applied the communication process that Boonthavorn Ceramic Co. Ltd. had been developed for specific sales. Nonetheless they were unable to fully comprehend the proper function and use of this marketing communication tool to derive at full benefit because of their reactive communication with other departments so sale efficiency was under achievement. The above-mentioned statements could be reviewed and edited for the preparation of introductory documents manuals and training materials to further improve overall potentials of showroom salespersons. Furthermore the company had developed the transparent guidelines for managing different departments namely Sales Marketing Communication and Human Resources so they could integrated their performances for better results.