The objective of this research is 1. To design innovative products for the elderly from local palm sugar palm that can help and promote health in their lives. 2. To create innovative product design guidelines for the elderly from palm sugar palm local wisdom. Which is unique to the community able to be manufactured to upgrade products developed from local knowledge The design method is to study the behavior of health problems of the elderly physically which has changed. Due to old age Is a physiological change Muscle weakness Reduced strength Taking care and promoting physical health of the elderly is important. The researcher conducted a research using 5 innovative product design methods for the elderly that can help promote health in the lives of the elderly. The results of the experiment by using product innovations for the elderly from local wisdom Tan palm wood that can help and promote health in life. The trial was conducted with 50 elderly people in the conceptual model. In front of usage it was found that the elderly were satisfied with the product innovation for the elderly at a very good level. Products from palm sugar palm Is a product that is made from the trunks of palm sugar palm Is a valuable work Is a local identity the study of using palm sugar wood as material for product preparation for the elderly needs to communicate the meaning of palm sugar wood. Which is a way of life and wisdom showing the good memories of the elderly and able to create patterns and guidelines for creating unique products for the community. Value of life and dependence on nature. Which is a natural resource that is locally important.

The product development of gluten-free Bake goods with Thai rice. The rice used in research is the product of the Baan Chanode community enterprise of Khlong Yong - Lan Tak Fa Community such as Nakhonchaisri brown rice and black rice. It is processed into rice flour as a substitute for wheat flour to make gluten-free pastry product contains cookies products Tuile cookies and tart dough. Product development of gluten-free pastries with Thai rice with Nakhonchaisri brown rice and black rice can be made into a gluten-free product. Products that contain more fiber. They have a natural color of rice at the same time it resulted in a lower products texture characteristic score. Which affects acceptance The proper packaging is beautiful the respondents rated it on a very satisfactory level. Consumer acceptance testing The development of gluten-free pastries made with 3 Thai rice of 100 people found that most of the testers more than 80% accepted the product development of gluten-free pastries with Thai rice.

Research on the community of Participatory Learning Practice Fabric Pattern to Development of Local Hand-mend Cloth Products of Sewing Community Enterprise and Craft Khao of Sewing Khao Kaew Srisomboon Thung Saliam Sukhothai Province. The objectivity of this project is to study the patterns of cloth to develop hand-woven fabric products. The learning practice of local fabric patterns to develop 5 sets of hand-woven jewelry products then 5 sets of jewelry experts were asked to consider selecting suitable hand-woven jewelry sets for making. 3 sets of jewelry and asked 5 experts from the community state enterprise sewing and artificial arts to transfer the invention of handwoven jewelry to the community 1 set and to study the satisfaction of the target group of 30 people and analyze the data. By using statistics frequency percentage standard deviation and mean with the following analysis results. The findings of the study were as follows. It was found that Local fabric patterns Appeared in 3 traditional fabric patterns: Saeng pattern Plain pattern and Kaew pattern. Learning practice of local fabric patterns for the development of hand-woven fabric accessories. All 5 jewelry experts chose the style of jewelry set A set B and set D commenting that the style has suitable elements of jewelry. In particular the combination of local fabric patterns and geometric shapes creates a contemporary look. Size and proportion should be adapted to the proportion of the wearer. And the use of color always use the original color of the fabric especially red. Because it is a color that is unique when it comes to making the piece it will help make the jewelry more beautiful and dimension as well as indicate the identity of the people of Khao Kaew Srisomboon. The expert representative of the community enterprise group I chose the A Series because of the contemporary style. Can generate income for people in the community And the satisfaction of the target groups towards making jewelry sets it was found that the product Satisfaction with aesthetics was the highest at an average of 4.83 in terms of suitability of the fabricated material. The satisfaction of the materials used was interesting at an average of 4.67 in terms of utility. Satisfaction in wearing on various occasions at the average 4.66 and distribution. Satisfaction in the jewelry trade show at an average of 4.60 communities working on learning patterns of local fabrics to develop hand-woven products. Has given importance to the history the meaning use of color and the belief in cloth pattern hooves from shared memories of people in the community. Fabric patterns both Saeng pattern Plain pattern and Kaew pattern Therefore it is a reflection of the people in Khao Kaew Srisomboon community that has inherited the wisdom heritage that is more than precious. Rather it is the inheritance of intent from generation to generation.

Research on Restaurant Demand for Seniors in Bang Sue Dusit and Phra Nakhon Districts Bangkok The objective was to study consumer behavior of the elderly. Food demand for senior citizens in Bang Sue Dusit and Phra Nakhon districts Bangkok The population used in this study were 400 elderly people in Bang Sue Dusit and Bangkok areas. The survey instrument was a questionnaire. The statistics used were frequency frequency percentage mean standard deviation. Two-group mean difference test and One-way ANOVA Analysis of Variance. The results of the study found that most of the respondents were female. Age between 60 - 69 years marital status Most of them are working as government pensioners. and earn less than 10 000 baht. An analysis of the behavior of the elderlys restaurant use revealed that the elderlys behavior of using the restaurant when they are together with their family. The type of restaurant that the elderly use the most is national restaurant. The frequency of using the restaurant for the elderly most of the time. The elderly will go to the restaurant on Saturday - Sunday. The elderly tend to use the restaurant 2-3 people at a time. Access to restaurants more than 501 baht or more. Results of the analysis of restaurant needs for the elderly. Classified by service marketing mix it was found that the elderly had demand for restaurants classified by service marketing mix. Overall its at a high level. The elderly had the highest level of need for physical characteristics followed by personnel at the high level. and the price is at a high level respectively. The results of the hypothesis testing of restaurant demand for the elderly and demographic characteristics revealed that gender age and income were different. There are different restaurant needs for seniors. Analysis of 4Ps marketing strategy the shop must focus on producing fresh clean products and the food must be beneficial to the health of the elderly. and clear beverages suitable for the elderly in choosing to order food. Location the shop must have a convenient location for the elderly marketing promotion Organize promotional activities according to various festivals to meet the needs of the elderly. and clear beverages suitable for the elderly in choosing to order food. Location the shop must have a convenient location for the elderly marketing promotion Organize promotional activities according to various festivals to meet the needs of the elderly. and clear beverages suitable for the elderly in choosing to order food. Location the shop must have a convenient location for the elderly marketing promotion Organize promotional activities according to various festivals to meet the needs of the elderly.

Research subject Service marketing mix used to analyze restaurant business opportunities To support Chinese tourists the case study of Sathon Silom District has the objective to 1) study the service marketing mix used to analyze business opportunities in restaurants pubs and restaurants 2) to study business strategies in accordance with Chinese tourists behavior And 3) as a way to expand business opportunities For the Chinese tourists in the Sathorn Silom survey methods and data collection consists of surveying the area Uninterrupted observation And in-depth interviews Use the interview form And semi-structured questionnaires By the group of data providers which are Restaurant Pub and Restaurant Operator Chinese tourists Traders in the Sathorn Silom area specify specific selection criteria quality control data analysis triangulation. (Triangulation) inductive data analysis The research found that Service marketing mix that operators use to analyze business opportunities. Ordered by priority including 1) the service personnel 2) the service process 3) the physical characteristics of the store 4) the promotion of the market 5) the price 6) the distribution location and 7) the products for the business strategy. The research found that Most entrepreneurs use proactive strategies. Focusing on marketing promotion Especially public relations And advice from the tour guide With the operator offering a discount Sales promotion to tour leaders In order to bring relations for Chinese tourists to use the restaurant. Most entrepreneurs want government agencies Especially the Tourism Authority of Thailand (TAT) has relaxed regulations on entertainment. landmark To open more opportunities for tourism