จำนวน Repository ( 2131 )

การเปิดรับข่าวสารบนเครือข่ายสื่อสังคมออนไลน์ของคณะเทคโนโลยีสื่อสารมวลชน
การเปิดรับข่าวสารบนเครือข่ายสื่อสังคมออนไลน์ของคณะเทคโนโลยีสื่อสารมวลชน

The research objective is to analyze usage and exposure of the social media network of Faculty of mass communication technology. A user need of the social networking censorship is based on a survey research. Samples used in the study - teachers alumni and students within the faculty total number is 306 people. Sampling was started in a fiscal year of 2014 with Stratified Random Sampling method. Statistics are used to analyze the data values in percentage average and standard deviation for One-way ANOVA and t-test (LSD). A result of this research shows that based on the findings issues can debate as follows: A usage of devices for surfing network of social media the most of smart phones account for the social media network at home of the time spent - common period turnarounds 20:01 to 00:00 hrs. A representation of a daily usage on network of social media is 4-6 hours/day. Equivalent today-per-week using of social media networks is active online every day. The smart phone is in use at all times. Meanwhile the popular social media network daily user accounts from experienced in the use of social media networks. Most of the more than four years representational use for news/information perception. The most common tool of online social media network is Facebook. Faculty’s people a use of social media networks Facebook applications take into account essentially. The exposure of the social media network can be specifically considered as: the streaming information perception of the faculty’s network of social media is moderate. Considering the news that graduation ceremony in 2013 social interaction with the media is moderate. It is considering whether to press “Like” button on Facebook user’s expression from media relating to the Faculty is the highest. The use of social media within the network is moderate.

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กระบวนการจัดการการเปลี่ยนแปลงกับความสำเร็จในการพัฒนาองค์การสู่การเป็นองค์การแห่งการเรียนรู้ของสำนักงานประมงอำเภอในเขตพื้นที่จังหวัดร้อยเอ็ด
กระบวนการจัดการการเปลี่ยนแปลงกับความสำเร็จในการพัฒนาองค์การสู่การเป็นองค์การแห่งการเรียนรู้ของสำนักงานประมงอำเภอในเขตพื้นที่จังหวัดร้อยเอ็ด

The research aimed at studying the relationship between change management process and the success of organizational development into learning organization of District Fisheries Offices in Roi Et Province. The sample was 66 officials determining sample size using Krejcie and Morgan table. The research instrument was a questionnaire. Statistical tools were percentage mean standard deviation one samples t-test and Pearson Product Moment Correlation. The research main findings revealed that; the success of organizational development into learning organization was at a high level change management process was at a high level and the relationship between change management process and the success of organizational development into learning organization was positive at the medium level (r= .53) which was statistically significant at the .01 level.

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การสื่อสารการตลาดเพื่อส่งเสริมการเข้าร่วมกิจกรรมปั่นเพื่อพ่อของประชาชนในกรุงเทพมหานคร
การสื่อสารการตลาดเพื่อส่งเสริมการเข้าร่วมกิจกรรมปั่นเพื่อพ่อของประชาชนในกรุงเทพมหานคร

The Purposes of this research were to study demographic characteristics and marketing communications toward Bike for Dad participation in Bangkok on December 11 2015. A total of 99999 people registered to join this cycling event in 11 areas throughout Bangkok. This is a quantitative research so that questionnaire is applied to 400 people in 6 event area in Bangkok. The research revealed that most of the respondents were female whose age was 36-59 years old and marital status was single. They were employees of private companies that had income THB 10000 – 20000. In marketing communications the research found that public relations and event promotion appeared to have a positive impact on the participation of Bike for Dad in Bangkok. Namely public relations and promotional. Finding also indicates that there are 5 significant results of people to participate in the event: constancy congruity cooperation constitution and cycling. In term of practical contributions this study provides a useful marketing communication idea for Bike for Dad in Bangkok. In the light of the results state agency can utilize these findings for strategic planning of marketing communication in Bike for Dad or other relevant activities in the future.

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ความพึงพอใจของผู้เข้ารับการฝึกอบรมที่มีต่อการให้บริการ หลักสูตร ข้าราชการที่ดี กรณีศึกษา กระทรวงทรัพยากรธรรมชาติและสิ่งแวดล้อม
ความพึงพอใจของผู้เข้ารับการฝึกอบรมที่มีต่อการให้บริการ หลักสูตร ข้าราชการที่ดี กรณีศึกษา กระทรวงทรัพยากรธรรมชาติและสิ่งแวดล้อม

The purpose of this research was to study the satisfactions of the trainees towards the services of Good Government official course of Ministry of Natural Resources and Environment. The research aims to 1) study the satisfaction of trainees for service of fiscal year 2015 2) compare to the basic factors of trainees for service. The 350 questionnaires were distributed to the trainees. It found that 346 questionnaires (98.85%) were returned. To analyze the data mean standard deviation t-test and one-way ANOVA were employed. The results of the study showed that satisfaction of trainees in training service in 5 aspects at the high level. In term of genders and sectors found that are male and female had different satisfaction in the confidence level of 0.05 But in term of lecturer and teaching technique there are no satisfactions satisfaction difference between male and female. And there are no difference in each sector at the 0.05 level but the training and the lecturer and teaching had different satisfaction.

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การศึกษาความผิดปกติของตลาดหลักทรัพย์แห้งประเทศไทยในกลุ่มธนาคารอิทธิพลของมูลค่าราคาตามตลาดและอัตราส่วนราคาตลาดต่อกำไร
การศึกษาความผิดปกติของตลาดหลักทรัพย์แห้งประเทศไทยในกลุ่มธนาคารอิทธิพลของมูลค่าราคาตามตลาดและอัตราส่วนราคาตลาดต่อกำไร

The objective of this study is to examine Banking Sector’s anomaly in the Stock Exchange of Thailand (SET): The influence of Market Capitalization and P/E ratio. The study focuses on 11 stocks in banking sector from January 2012-December 2016 to tally 26840 samples. The factors of this study are the return of these stocks the return of SET the market capitalization and P/E ratio of banking sector in the Stock Exchange of Thailand. The study classifies these stocks into 4 groups as following - Low market capitalization group - High market capitalization group - Low P/E ratio group - High P/E ratio group The multiple linear regressions with Ordinary Least Squares (OLS) are used in analysis at the statistically significant level of 0.1. The result shows that all 4 groups do not have statistical relationship with the return of banking sector in SET. The conclusion of this study is that there is no anomaly of banking sector from the influences of market capitalization and P/E ratio.

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