จำนวน Repository ( 144 )

เจตคติของสังคมต่อนักศึกษากลุ่มหลากหลายทางเพศ สาขาวิชาคหกรรมศาสตร์ศึกษา หลักสูตรศึกษาศาสตรบัณฑิต คณะเทคโนโลยีคหกรรมศาสตร์ มหาวิทยาลัยเทคโนโลยีราชมงคลกรุงเทพ
เจตคติของสังคมต่อนักศึกษากลุ่มหลากหลายทางเพศ สาขาวิชาคหกรรมศาสตร์ศึกษา หลักสูตรศึกษาศาสตรบัณฑิต คณะเทคโนโลยีคหกรรมศาสตร์ มหาวิทยาลัยเทคโนโลยีราชมงคลกรุงเทพ

The objectives of this research to study social attitude towards and find relation between the social attitude towards sexual diversity with students Bachelor of Education in Faculty of Home Economics Technology Rajamagala University of Technology Krungthep individual factors and external factors. The methodology: survey social attitude of population and sampling group had been used 233 persons (12 teachers 94 undergraduate students and 127 secondary school students).nTools are questionnaires the interview schedule and the observation and data analysis by usage of the descriptive statistics and the inferential statistic. The results of the research found that: 1) The social attitude toward that includes teachers and students is high level on the opinion and the sense but the regulation of behavior is middle level. In the other hands the social attitude toward of the student only is high level on the opinion the sense and the regulation of behavior. 2) The individual factor (ages) of undergraduates and three concepts of attitude is implicitly statistical significance (p < 0.05). The individual factors (genders and educational levels) on the attitude of regulation of behavior of the secondary school student are implicitly statistical significance (p < 0.05). The external factors of all population and samplings are implicitly statistical significance (p < 0.05)

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คุณภาพชีวิตของผู้ประกอบวิชาชีพบัญชีในเขตกรุงเทพมหานครและปริมณฑล
คุณภาพชีวิตของผู้ประกอบวิชาชีพบัญชีในเขตกรุงเทพมหานครและปริมณฑล

This research aims to study the level of quality of work life of the accountants. As well as to ecplore the opinions of the accountants concerning the quality of work life. The respondents in the study varied in terms of sex ages level of education work experience marital status salary work position. Moreover the data were collected from a sample of 200 accountants who work in Bangkok and Metropolitans and tested by using related statistics such as percent mean t-test and F-test (One way ANOVA). lt was found that most of accountants perceive that the level of importance of quality of work life is moderate. Furthermore the majority of the officers agree that collaboration and interpersonal relationship with colleagues are the most important factors followed by social integration human resource development a balance between work life and family life structure of organization leadership of top executives career path and work stability safe environment improvement of work life and sufficient and fair compensation.

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การสื่อสารการตลาดเพื่อส่งเสริมการเข้าร่วมกิจกรรมปั่นเพื่อพ่อของประชาชนในกรุงเทพมหานคร
การสื่อสารการตลาดเพื่อส่งเสริมการเข้าร่วมกิจกรรมปั่นเพื่อพ่อของประชาชนในกรุงเทพมหานคร

The Purposes of this research were to study demographic characteristics and marketing communications toward Bike for Dad participation in Bangkok on December 11 2015. A total of 99999 people registered to join this cycling event in 11 areas throughout Bangkok. This is a quantitative research so that questionnaire is applied to 400 people in 6 event area in Bangkok. The research revealed that most of the respondents were female whose age was 36-59 years old and marital status was single. They were employees of private companies that had income THB 10000 – 20000. In marketing communications the research found that public relations and event promotion appeared to have a positive impact on the participation of Bike for Dad in Bangkok. Namely public relations and promotional. Finding also indicates that there are 5 significant results of people to participate in the event: constancy congruity cooperation constitution and cycling. In term of practical contributions this study provides a useful marketing communication idea for Bike for Dad in Bangkok. In the light of the results state agency can utilize these findings for strategic planning of marketing communication in Bike for Dad or other relevant activities in the future.

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