จำนวน Repository ( 76 )
Geo-informatics for ecotourism: ban mae klang luang model
Geo-Informatics for Ecotourism: Ban Mae Klang Luang Model is participatory action research (PAR) conducing to share knowledge together. Furthermore Ban Mae Klang Luang Model is important mechanism for management of natural resources and environment for ecotourism. Example local resource landmark natural trail firebreaks landuse etc. Community can create that on model by themselves. Creating a website to show information of Ban Mae Klang Luang. Klang Luang; for example : general information home stay economic community knowledge’s philosopher and experiences ideas of living and lead to graduate desirable. The results show that Ban Mae Klang Luang Model can manage natural resources and environment for ecotourism which can be implemented by local communities for sustainable and efficient. However the experience between students and the community is the practical work for learning.
South east asia travel destination and travel motivation of tourists
The objectives of this research were to study the travel destination in South East Asia and travel motivation of European tourists. Survey research methodology was exploited by distributing questionnaires to sample group of 400 tourists which 198 were returned. Then descriptive statistic parameters including frequencies percentages means standard deviations and inferential statistics included a t-test one-way ANOVA Person’s Correlation Coefficients and Cronbach’s Alpha were employed to analyze the data with .05 significance level. The result of the research reveal that the first 5 tourist destination ranking of South East Asia country were Thai Vietnam Cambodia Indonesia and Malaysia. The result indicated that there are non-significant differences in both of travel motivation mean of European tourist which result also found the significant relationship between push and pull motivation.
The factors of crisis communication and integrated marketing communication in tourism of thailand
This research aims to study influence of factors on crisis communication in tourism and integrated marketing communication of entrepreneurs and foreign tourists. This study is quantitative research by survey using end-closed questionnaires with data collecting from 400 foreign tourists and 400 entrepreneurs. The statistics used for data analysis by descriptive analysis include Frequency Distributions Percentage Mean Standard deviation. And analyze The Linear structural equations modeling by LISREL. The research results showed that the foreign tourists expected that during the crisis Thailand should ensure the safety of tourists. The most suitable integrated marketing communication tool after crisis is country identities. From entrepreneurs’ side they also expected that the entrepreneur should be communicated directly with officer in charge during the crisis about sale promotion and changed tourism program for safety. Also the most suitable integrated marketing communication tool after the crisis is internet. The linear structural equation modeling of either group is consistent with the empirical data. Thailand reacted to the crisis occurred rapidly by using the two-way communication to provide information to tourists best describe crisis communication at 87 percent. On the other hand marketing promotion best describe integrated marketing communication at 74 percent.
The development of the potentiality of cultural tourism at wat satharot, muangnandistrict, nan province
The purpose of this study was to study the history of a cultural architecture resources and environment in the local community. The history that found was used to be information to find the development of potentiality of cultural tourism to carry on the cultural activity which related to the local community to encourage local people to beneficially manage the resources and to accommodate the tourism in Nan local government. All of these operations were focused on the cooperation of monks and local people by debating. This study collected data by using random survey questionnaire of local people tourists and tour guides. Moreover the interview of local instructors local people and other people was also used in this study. The development of the potentiality of cultural tourism at Wat Satharot still need help from government by adding a streetcar park at Wat Satharot and promoting a tourist attractions in variety of advertisement. The local people combine in to community to manage the tourism. For tour guides and tourists they need some souvenir shop and antique and beautiful sightseeing.
Beneficial factor for accommodation service in thailand case study in songkhla
This research study of Factors Affecting the beneficial factors in promoting tourism on accommodation service in Thailand ; case study in Songkhla had main aims on 1) to investigate the factors in promoting the camping tourism services and 2) to propose the research results to the related organizations for planning development. There were 4000 subjects including the business owners investigators administrators employees and customers. The 400 samples were selected by simple random sampling method. The opinion survey questionnaire was used and the obtained data was analyzed by percentage mean and standard deviation. The results of the study revealed that The factor of layout and location was the first choice for selection meanwhile the security service transportation and public relation were considered as the second choice respectively. Therefore the research suggestions are offered for applying in the planning development of the related institutes.