This research aimed to study impact of demographic factors on laundry service consuming and the relationship between marketing mix and satisfaction of laundry service. Sample group were 384 laundry service customers residing in Sao Thong Hin Sub district Municipality Nonthaburi. A questionnaire was a tool which reliability of Cronbach alpha coefficient showed 0.955 with statistical analysis of Frequency Distribution Percentage Mean Standard Deviation Chi-Square and Pearson Correlation. The results shown that; The customers express their opinions on the scale of high towards every marketing mix including staff places processes prices service quality physical factors of services and marketing promotions respectively. The customers satisfy with overall marketing mix on the scale of very high ranking first the fact that staff were attentive to details. Education levels affect satisfaction level on the topic of inside and outside cleanliness of the shops. And occupation did vary satisfaction on the topic of loss and damaged garments guarantees. The factors of marketing mix including services price places marketing promotions staff processes and physical aspects of services did affect satisfaction on the marketing mix on laundry services.

This study was aimed to explore effects of internal auditors’ qualifications work performance and ethics on sustainable survival of listed companies in the Stock Exchange of Thailand. 202 Internal auditors of listed companies in the Stock Exchange of Thailand were asked to respond to the questionnaire used as a research tool. The statistics used in the data analysis were frequency percentage mean standard deviation multiple correlation analysis and multiple regression analysis. The results of the study showed that in the overall the internal auditors of listed This study was aimed to explore effects of internal auditors’ qualifications work performance and ethics on sustainable survival of listed companies in the Stock Exchange of Thailand. 202 Internal auditors of listed companies in the Stock Exchange of Thailand were asked to respond to the questionnaire used as a research tool. The statistics used in the data analysis were frequency percentage mean standard deviation multiple correlation analysis and multiple regression analysis. The results of the study showed that in the overall the internal auditors of listed This study was aimed to explore effects of internal auditors’ qualifications work performance and ethics on sustainable survival of listed companies in the Stock Exchange of Thailand. 202 Internal auditors of listed companies in the Stock Exchange of Thailand were asked to respond to the questionnaire used as a research tool. The statistics used in the data analysis were frequency percentage mean standard deviation multiple correlation analysis and multiple regression analysis. The results of the study showed that in the overall the internal auditors of listed companies in the Stock Exchange of Thailand were in highest level in terms of opinions concerning internal auditors’ qualifications work performance and ethics on sustainable survival of listed companies in the Stock Exchange of Thailand. Regarding each aspect of the opinions the overall and individual opinions on the sustainable survival of listed companies in the Stock Exchange of Thailand were expressed at the highest level including the achievement of organizational goals related parties’ acceptance and trust and competitive advantage. Based on the relationship analysis and the impact it was found that 1 ) the qualifications of the internal auditor had a positive relationship and impact on the overall sustainable survival of listed companies in the Stock Exchange of Thailand and 2) the work performance of internal auditors had a positive relationship and impact on the overall sustainable survival of listed companies in the Stock Exchange of Thailand. In summary the qualifications and performance of internal auditors were positively related and had an impact on the sustainable survival of listed companies in the Stock Exchange of Thailand. Therefore companies should focus on internal auditors’ qualifications and work performance to make the organization more competitively advantageous and more accepted by those who got involved and able to achieve the goals which can enable the organization to succeed and survive sustainably.

The purposes of the study on internal factors affecting employee team working at a real estate company listed on the stock exchange were to 1) organization internal factors of employees working at a real estate company listed on the Stock Exchange of Thailand 2) employees’ team working at a real estate company listed on the Stock Exchange of Thailand and 3) factors affecting employees’ team working at a real estate company listed on the Stock Exchange of Thailand. The research data were collected from a questionnaire and statistically analyzed by percentage mean (σ) standard deviation Spearman rank correlation coefficient test and stepwise regression analysis of independent variables on dependent variables. According to the research (1) the general data analysis revealed that most population of the real estate company listed on the stock exchange was female 62 persons accounting for 55.4% 66 persons aged 31-40 years of age accounting for 58.9 % 89 persons accounting for 79.5% holding bachelor degrees and 55 people accounting for 49.1 % having less than 3 years’ work experience. (2) As for the results on the analysis of the organization internal factors it was found that internal factors within the organization were at high levels. When considering individually it could be categorized in descending order as follows Values (μ = 4.27) Skills (μ = 4.25) Personnel (μ = 4.20) Structure (μ = 4.20) Management ( μ = 4.18) System ( μ = 4.17) and Strategy ( μ = 4.04) respectively. (3) Concerning the team working factors the overall result was at a high level. When viewing individually in descending order it was revealed as follows: Cooperation ( μ = 4.20) Communication (μ = 4.11) Correspondence (μ = 4.10) Creativities (μ = 4.06) Continuous improvement (μ = 4.01) respectively. The organization internal factors in terms of values personnel skills and management affected on team working of employees at a real estate company listed on the stock exchange with statistical significance at the level of .05

Elephant tourism is very famous in Thailand but it can pose difficulties regarding ethical issues from an animal welfare stand point. In order to address the problem it is important for marketers to have tourists understand the real meaning of elephant camp activities. With the goal of making the highest productivity use of marketing communication (MC) tools for elephant camp business the focus of this study is to examine the productivity from different kinds of MC tools and purchasing decisions of tourists in relation to Thai elephant camp’s services and products involving a case study of Ayutthaya Elephant Palace & Royal Kraal. This study employs qualitative method to cluster the data by in-dept interview from two administrators of the elephant camp 20 Thai tourists three foreign tourists and eight tourist guides. The results show a preference in order for purchasing the elephant camp’s services and products from public relations personal selling sale promotion and advertising respectively. In addition most of the key informants agree that mass media and social media are the most powerful MC tools. On the other hand advertising through brochure billboard and poster is less effective than other MC tools. Along with content marketing MC tool selecting is one of the important ways to turn Thailand’s elephant tourism into a more successful industry.

The objectives of this research were to study 1) the marketing mix factors of choosing derlers of Japanese imported wind instruments 2) consumer loyalty of choosing derlers of Japanese imported wind instruments and 3) to study the influence of marketing mix factors in choosing derlrs of Japanese imported wind instruments. The sample group was 240 consumers who chose to use sales representatives Japanese imported wind instruments. The questionnaire was used to collect data in the metropolitan areas. The data were analyzed using statistics including frequency percentage mean standard deviation and multiple regression analysis which was applied to test the hypothesis. The study result indicated that most respondents were males aged between 31 - 40 years old working as engineers earning monthly income averaged between 20001 - 40000 baht. The marketing mix factors of Japanese imported tools dealers in terms of the distribution channel was considered highest followed by the price process personnel product physical characteristics and the marketing promotion respectively. Regarding the consumer loyalty in choosing Japanese imported wind instrument dealers the highest was word of followed by the price sensitivity purchasing intention and claim behavior respectively. The hypothesis testing reveal that the marketing mix factors in terms of price did influence the loyalty in all aspects namely word of mouth purchasing intention price sensitivity and claim behavior. Therefore the hypothesis was accepted. The marketing mix factor related to product had no influence on loyalty in every aspect such as word of mouth purchasing intention price sensitivity and claim behavior. Therefore the hypothesis was rejected. The marketing mix factor related to the process and price that influenced the consumer loyalty towards word of mouth in choosing dealers of Japanese imported wind instruments. The marketing mix factors related to price sales staff and distribution channels influenced the consumer loyalty in choosing dealers of Japanese imported wind instruments. The marketing mix factors related to price sales staff and process influenced the consumer loyalty and price sensitivity in choosing dealers of Japanese imported wind instruments. The marketing mix factors related to the physical characteristics price and marketing promotion influencing consumer loyalty claim behavior and promotion in choosing dealers of Japanese imported wind instruments.