This research was a quantitative research. The purposes of this research were 1) to study demographic characteristic affect on purchasing intentio n of beauty products in Multi-Brand Store 2) to examine online marketing communication affects on purchasing intention of beauty products in Multi-Brand Store and 3) to examine Brand Equity affects on purchasing intention of beauty products in Multi-Brand Store. The data were collected 400 samples who were customers to purchase products through in Multi-Brand Store. The statistical methods used to analyze data were frequency percentage mean standard deviation one-way analisis of variance and enter multiple regression analysis with a statistical significance level of .05. The results showed that: most of the respondents were female (69.50%) the age between 27-32 years (58. 30 %) education of bachelor’s degree (77. 5 0%) business of employee (56.80%) and average monthly income between 15001 – 30000 baht (61. 00 %). Diffenct Demographic characteristics included gender age career and average monthly income had purchasing decision intention of beauty products in Multi-Brand Store with statistically significant at the .05 level. Marketing mix affects on purchasing decision intention of beauty products in Multi-Brand Store with statistically significant at the .05 level with the two affects including product increased (17.80%) price increased by 22.10 percent. Brand equity affects on purchasing decision intention of beauty products in Multi-Brand Store with statistically significant at the .05 level with the two affects including brand awareness increased by 3 0 . 3 0 percent and brand associations increased by 33.30 percent

From the development of broken-milled rice berry for the elderly to commercial overall it was found that there are 4 types of products that the elderly accept included 1.Ready to consume broken-milled rice berry with fried mackerel with shrimp paste sauce. 2. Ready to consume rich ingredient rice berry grains. 3. Ready to consume Stir died broken-milled rice berry with hot yellow curry paste. and 4.broken-milled rice berry burger. Found that the consumer rated the features in terms of color smell texture taste and the allover liking is very much to the most. The consumers gives the score of the product likelihood score 3 is highest. Nutrition studies of all four products which are 1.Ready to consume broken-milled rice berry with fried mackerel with shrimp paste sauce. 2. Ready to consume rich ingredient rice berry grains. 3. Ready to consume Stir died broken-milled rice berry with hot yellow curry paste. and 4.broken-milled rice berry burger found that: all four products are healthful and provide nutrients including essential and beneficial vitamins for elderly whether it be vitamin A D B12 K calcium Thymine Niacin phosphorus etc. Which these nutrients and vitamins cannot be synthesized by the body itself also inhibits the deterioration of the organs of the body and prevents various diseases that commonly occur in the elderly. And from microbiological examination for storage study by containing all four products in an opaque package with a list and can withstand over 110 degrees Celsius storage by temperature control does not exceed four degree Celsius for seven days. The results that within seven days there are no microorganisms yeast and mold have been found in four kinds of products which shows that storage by temperature control does not exceed four degree Celsius can be stored without harm to the consumers.

The Development and Design Cold Bag’s Product from Rice Husk and Waste of Rice Berry and Black Rice Production. It is intended to bring rice husk in process to produce food in order to take advantage of the product design process and create a cooling pouch Master product for everyday use such as treating the refrigerant of a vaccine or medical medicine. Maintaining the temperature of breast milk is a source of design and development of refrigeration bag products. There are research methods starting from the study of the design of experiments. To be a guide to the implementation of the rice husk to bring out the cold storage plate and bring out the design of the product. The result of the master experiment with cold storage plates. Found that Paddy Husk has the right qualities due to the Density= 0.76 g./cm3 Moisture Absorption= 6.25% cracking resistance Modulus of Rupture: MOR= 7.690 MPa. and Modulus of Elasticity: MOE= 1064.77 MPa. which has a qualified property than Paddy husk from black rice. If you touch the water for a long time it has to absorb water and the inflation inside the skin which is inferior to the rice husk properties. The researchers put the extruded sheets from rice to a cold storage material in the pocket designed with a modern shape a material made of nylon fabric. On-off with zipper there is a strap and a box for inserting the pocket side. The bag has a compression plate from the surface of the 5 side rice to help protect the cold and reduce the use of synthetic chemicals which is environmental friendly.

Food for children from broken to lose the wheat was in frozen chocolate cake from jasmine rice flour and substitute of yolk by mucilage of Basil seeds The study of chilled Mucilage. It was foundthat the tasting testers rated the preference in the formulation using freeze-thawed grapefruit seed for 2 days and then studied the physical qualities. Texture there was a statistically significant difference (p≤0.05) Product image it was found that the tasting testers rated their preference at 650 watts maximum temperature and then studied the physical qualities.of the texture quality. There was a statistically significant difference (p≤0.05) and chemical quality analysis. Moisture protein fat ash coarse fiber and carbohydrate content And fiber content More than market products Consumers accept the product of frozen chocolate cake from Jasmine Rice Flour and substitute Egg Yolk with Basil Musk Seed up to 99%. Flour crepes broken rice from Riceberry Add the rice Rice berry crepes deduct 50 percent broken rice from Rice berries are brighter and more reduced. Since Rice Rice berries are dark purple broken. Crepes made from rice Rice Rice Rice used Danbury Danbury deduct 100 percent brightness is reduced. Part of the red crepe of rice and broken rice berries increased statistically significantly (P≤0.05) possibly due to broken rice Rice berries are dark purple. Crepes rice broken rice with red berries that last weekend. The rice Rice Berry deduct 100 percent of the volume of baking products crepes of rice and broken rice 3: 1 1.5 and 2 percent by weight the color of Waterloo activity. The crepes of rice and broken rice berries. The color brightness (l *) and the water activity. The difference was statistically significant (P≤0.05) with crepes rice broken rice baking berries on volume increased from 1.5 to 2% of tests consumers found that consumers are women the highest percentage. 72 percent of consumers admit to produce only 74 percent Cream filling from broken rice The quality of the fiber Mucilage from Basil Seed from fresh and dry. not different Rate of soluble fiber from Mucilage from Basil Seed dry with moisture. with humidity ≤10% and aw not exceeding 0.6 packed in bags foil dose of 5 g as a physically similar to polyester Milliken Lake. e live in an amount of 20 g ratio of 1.7 the ratio of flour rice Berry: corn starch cream filling from broken rice mites Berry level (percentage) 100 0 panelists to rate the passion in every aspect of it. the best Thus the comparison of the physical and chemical qualities of rice with cream filling was broken spokes berries. Rice cracker The ratio of riceberry in Rice Cracker products non oil the panelists to rate the preference formulas with a ratio of stickey rice riceberry between 80: 20 percent: Most of the improvement of the production process Rice Cracker appropriate to Rice Cracker still there. Cooked and puffed as well not fried. Meet the news but that it looks no different from Rice Cracker a used frying process produces original Rice Cracker to shorten the cooling down from the previous two days then the kind of the icing on the right. rice Cracker products for enhancing the access of oil that has been sprinkled on cereal as scores of color flavor and taste than the formula used pineapple compote and toasted coconut. The microbiological quality of a product. Detected microorganisms less than 102 CFU/g and detected yeast and mold less than 10 CFU/g .

The research projects of Development of Thai Silk Scrap of “Panpum” by Thai Painting Technique. The purpose is as follow. 1) To study the product development process Thai Silk Scrap of “Panpum” . 2) To study the satisfaction of the target group on the product Thai Silk Scrap of “Panpum” . The results revealed that 1) The experts from 5 person commented that Development of Thai Silk Scrap of “panpum” by Thai Painting Technic from the sewing. It can be used in the field home economics for 3 persons but it can’t be used for 2 persons because the silk scrap was quite high Prices and also famous. Later Experts 4 persons give opinion that can development but 1 person give opinion that can not development because writing may not be clear. In writing Thai motifs on a piece of silk to be a variety of petals. 5 experts give opinion that was a conservation invention. Finally 5 experts give opinion that patterns were appropriation to make development. They don’t need more patterns. 2. Satisfaction of target group Thai Traditional of “Panpum” When considering each found as following. Creative was high satisfaction with average 4.23 . Appropriate was high satisfaction with average 4.13 Beauty was high satisfaction with average 4.11 color tone was high satisfaction with average 4.05 General shape of the Thai traditional “panpum” was high satisfaction with average 4.02 . And design was high satisfaction with average 3.66. Overall consideration was highest with average 4.84 “Thong noy” Tray with pedestal. When consideration each topic found as following. Appropriation was high satisfaction with average 4.56. Beauty was high satisfaction with average 4.43. Color tone was high satisfaction with average 4.30 . General shape of “Thong noy” Tray with pedestal high satisfaction with average 4.26. Create was high satisfaction with average 4.25. Design was high satisfaction with average 4.12. Overall consideration was high satisfaction with average 4.30