The objectives of this study were: 1) to study consumer behavior towards Sizzler and 2) to study customer satisfaction towards Sizzler’s service quality. The 368 participants were the customers of Sizzler (Siam Square One branch). We used Purposive Sampling to select individuals and a questionnaire using a Likert scale was created as a tool. To analyze the sets of data Descriptive Statistics consist of Frequency Distribution Percentage Mean and Standard Deviation was used to describe the data. We collected the data in March and April 2016. 368 questionnaires which were calculated to be 100% were got back from the participants. The results reviewed that most participants were students aged 20-30 years old. T heir a verage i ncomes p er m onth w ere l ess t han 1 0000 b aht. T hey w ent to Sizzler with friends. Moreover the top reasons they went to eat at Sizzler were Sizzler provides foods they want to eat followed by interesting promotion and location of the restaurant. Most participants went to Sizzler around 12-2 PM. Internet was the source most participants got the information from. The most popular main dish among the participants was chicken steak followed by pork steak and sea food. The most popular Salad Bar menu was mixed salad followed by soup and fruits. We also found that the consumer satisfaction towards food got around 4.12 out of 5. In addition according to the data the main dish got 4.16 followed by Salad bar menu which got 4.1. Moreover consumer satisfaction towards service quality also got high rate which was 4.08. When we considered in details it is found that the factor participants were satisfied most was the restaurant and its area nearby are clean tidy and uncrowded followed by staff wear clean and modest uniforms and utensils are provided to use conveniently. These three factors got 4.17 4.26 and 4.17 respectively.

The study was aimed to 1) investigate influence of supervisors’ behavior leadership affecting working motivation of ground operation employees and organizational effective of a low cost airline and 2) study influence of supervisors’ behavior leadership on organizational effectiveness of a low cost airline. This research is descriptive collecting data through a questionnaire constructed from reviewing relevant documents. 88 samples responded to the five-scale the demographic questionnaire divided into 4 parts with the total of 84 items. The collected data were statistically analyzed by percentage mean ( X?) standard deviation (S.D.) multiple regression analysis multiple linear regression and Pearson Correlation Coefficients (Pearson Correlation Coefficients) The results showed that the hypothesis test on the influence of supervisors’ behavior leadership affecting working motivation of ground operation employees and organizational effective of a low cost airline yielding (1) the correlation coefficients between supervisors’ behavior leadership and employees’ motivation were positively correlated at the .05; (2) he correlation coefficients between supervisors’ behavior leadership and organizational effectiveness were statistically significant; and (3) the supervisors’ behavior leadership affecting employees’ working motivation and organizational effectiveness of a low cost airline at .05 level of significance (R = .712) and (R = .598).

This study aims to study the client’s investment behavior in the Long-Term Equity Fund: LTF the clients invest in Krungsri Asset Management Company classified on demographic factors and to study different behavior of individual investor. The sample used in this study includes investors who invest in long-term equity fund (Krungsri’s LTF) amounting to 71518 investors. The sampled people derive from the Taro Yamane’s formula as Convenience sampling method that the confident level is 95% and the tolerance’s acceptance in the selection of the samples is 5% numbered 397 investors. The data collection did during October 2015 which evaluated and analyzed data using statistical software. This study analyzes by using statistics and percentage. This study found that most investors are females aged between 31-40 years married status get a bachelor’s degree have monthly revenue between 15000-30000 baht and their careers are government officers. In terms of investment found that most investors choose a long-term mutual fund (70:30 of dividend). On average each of the investors have investment value approximately 10000 baht per time or less than there is an average investment period over five years and the times to invest in the investment portfolio are the gradual purchases throughout the year. Regarding to the total investment in the mutual fund investors invest about 1-2 locations. In term of the loss’s acceptance has risk level around 10-20%. The investment objective is to receive tax benefits. For suggestions from the research results the asset management company should conduct these investment behaviors to make consideration on creating new products that are suitable for the investment this also reassure investors that their investments will bring benefits and have low risk in addition the confidence in the firmly fixed income and these investments do not cause adverse effects in a long-term investment. This research also makes choices in the matter of the benefits’ payment risk assessment in investment time to invest and so on. In order the fact that investors have choices to invest in the versatile mutual fund.

This study aims to study the buying habits of tomato juice with students to study. Mixture Marketing Influencing consumer behavior to buy tomato juice of bachelor’s degree. To determine the relationship between the individual factors on the consumer behavior to buy tomato juice of bachelor’sdegree. And to compare the marketing mix Factors Influencing consumer behavior to buy tomato juice of bachelor’s degree 4 year coures faculty of home economics Technology Rajamangala University of Technology Phra Nakhon. By personal factors The sample of students 316 person The instrument was a questionnaire The statistics include freq percentage The mean standard deviation cost t-test F-test and Chi - Square (.𝑥2) The study indicated that Most consumers were female. 21 years The Year 4 Department of Food and Nutrition The average income per month. THB 5001-8000 Consumer behavior is found The most commonly purchased brand Doi Kham. The reason for the skin Intended to drink Bought formula 99-100% tetracaine-load pack (box) small (200 ml) at convenience stores / retailers. The study of factors that influence the buying habits of students drinking tomato juice with overall high level. The relationship between the individual factors on the consumer behavior to buy tomato juice of bachelor’s degree. Top Reasons to buy A sex relationships And year level The purpose of buying a sex relationships and the average income per month The type of tomato juice a popular buy. Correlated with the grade level and subject to the frequency of purchase. The size of the package purchased In relation to the subject The comparison factor influencing the buying habits of college students found that tomato juice with no gender influence the purchasing behavior of tomato juice. Products and influence the price level in both disciplines and the average income per month. The distribution of influence grade level. And the average income per month For the promotion influencing the level of the year.

The purpose of this research is 1) to compare the trend on goods purchase classified by demographic characteristics 2) to study the service marketing mix and pattern on the leading of life having the effect on goods purchase behavior 3) to study the goods purchase behavior having the effect on behavioral trend on goods purchase. Sampling group used in the research are 400 customers purchasing goods at Thonburi Occasional Market (Sanamluang 2) by using Questionnaires as the instruments in gathering information data. Analysis statistics are frequency percentage mean and standard deviation t-test One-way ANOVA and Multiple Regression Analysis. It is found as a result of the research that most of the Questionnaire repliers are of male sex with ages ranging from 25 years to 34 years; marital status as being married/or cohabitation; educational level of Bachelor Degree engaged in the occupation of private company employees earning monthly incomes ranging from 10001 Baht to 20000 Baht; placing the importance on service market mix in the overall aspects and the incomes which are the aspects of the products prices places marketing promotions sales staff physical characteristics and the process in high level; paying interests in the pattern on the leading of life in the overall aspects and by the aspect which are the aspects of the activities interests and opinions in high level; number of travels for goods purchase per 3 months is approximately 5 times averagely; average expenses on goods purchase each time is 2307 Baht with a trend to return for the goods purchase again and will recommend other persons to come for goods purchase as well. As a result of hypothetical test it is found that customers of different ages have the behaviors on goods purchase on the aspect of number of travels for goods purchase per 3 months differently with implicitly statistical significance at the level of 0.05 and the service market mix on the aspect of the prices and places have the effect on goods purchase behavior on the aspect of the number of travels for goods purchase per 3 months; the service market mix on the aspect of physical characteristics and pattern on the leading of life activities and interests have the effect on goods purchase behavior on the aspect of the expenses on goods purchase each time. In addition the goods purchase behavior on the aspects of the goods purchase each time has the effect on the trend on the goods purchase behavior on the aspect of a return for goods purchase again and the goods purchase behavior on the aspect of the number of travels for goods purchase per 3 months has the effect on the trend on the goods purchase behavior on the aspect of goods purchase behavior on the aspect of recommending the other persons to come for goods purchase.