Research Objectives were the followings; firstly to study Behaviors of outdoor advertising selections directly from Plan B Media Public Company Limited’s customers Secondly to study levels of Marketing Mix influencing to those who bought outdoor advertisings from Plan B Media Public Company Limited. Thirdly to study business data differences affecting to Behaviors of outdoor advertising selections from Plan B Media Public Company Limited’s customers. The research was conducted by using questionnaires for data collection and analyzed it by the use of percentages means and standard deviations one-way ANOVA (F-test) and multiple regressions. Study found that on the whole levels of customers’ opinion toward marketing mix were high. In considering to each Marketing Mix the most three things were found as high level comprising; processes marketing promotion and price correspondingly. Behaviors of outdoor advertising selections were also found at the same. When Hypothesis was tested we found that these factors comprising Product Price Marketing Promotion and Behaviors of outdoor advertising selections had a linear - relation statistically at the level of 0.05 (F = 15.546 p = 0.00). Besides its Multiple Correlation Coefficient was equal to 0.601 which means that the predictive factors cohesively forecasted behaviors of outdoor advertising selections directly from Plan B Media PCL.’s customers and shown at 33.80 percentage (R2adj = 0.338). In addition each different business data had an influence to behaviors of outdoor advertising selections from this company in the same way.

The research studies self-discipline behaviour of business administration student of Rajamangala University of Technology Phra Nakhon Pha Nakorn. There are 2 main points in objective: 1) To study the power to predict student’s self-discipline behaviour by psychological characteristic psycho-situational characteristic and social characteristic in collected group and subgroups. 2) To examine the interaction between psychological characteristic psycho-situational characteristic and social characteristic that relates to self-discipline behaviour in collected group and subgroups. The survey of 400 undergraduates was conducted to assess self-discipline behaviour of students. Moreover there are 6 independent variables in this research including 2 variables of psychological characteristic (future orientation and self-control and achievement motivation) 2 psycho-situational characteristic variables (perceived self-efficacy and attitude toward self-discipline behaviour and 2 variables of social characteristic (good role model from family and supportive rearing while the dependent variable is self-discipline behaviour. Basic statistics multiple regression analysis and two-way ANOVA were used to analyse. All of the analysis was also used in both collected group and subgroup according to socio-demographic characteristic. The results of this research are as follow: 1. 6 variables in term of psychological characteristic psycho-situational characteristic and social characteristic can predict self-discipline behaviour in collected group accounting for 59.5 per cent while subgroups are between 32.1 to 44.8 per cent. The most prediction is female group. Furthermore the most significant predicting factor is attitude toward self-discipline behaviour which is in equation in collected group and subgroups and it is the first significant predicting factor in collected group and male group as well as the student group who study in first and second years in bachelor’s degree. 2. Students who have high level of future orientation and self-control and good role model from family will have great self-discipline behaviour. In fact it is found that future orientation and self-control and good role model from family disconnect with student’s self-discipline behaviour at the level of significance of 0.05. However when analysing each independent variable self-discipline behaviour varies with future orientation and self-control. It appears on collected group and 4 subgroups which consist of male group female group the first and second year undergraduate group and the third and fourth year undergraduate group. In addition good role model from family influences self-discipline behaviour that can be found in collected group and 4 subgroups such as male group female group the first and second year undergraduate group and the third and fourth year undergraduate group. 3. The students who have high achievement motivation and supportive rearing are estimated to have great self-discipline behaviour. Whereas it is apparent that achievement motivation and supportive rearing do not interact with self-discipline behaviour at the level of significance of 0.05. On the contrary when considering each independent variable achievement motivation affects self-discipline behaviour in collected group and subgroups (male group female group the first and second year undergraduate group and the third and fourth year undergraduate group). At the same time self-discipline behaviour is also determined by supportive rearing that presents in both of collected group and subgroups which include male group female group the first and second year undergraduate group and the third and fourth year undergraduate group.

The survey research aimed to: 1) study the behaviors of self-directed learning; 2) compare levels of self-directed learning behaviors which is classified by personal status; and 3) study guidelines for self-directed learning. The subject obtained through stratified random sampling consisted of 319 first-fourth year undergraduates of the Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon. The research tool was a questionnaire. The frequency percentage mean standard deviation t-test and ANOVA were used for data analysis and hypothesis testing. The results were as follows: 1. The overall level of students’ behaviors for self-directed learning was high (X = 3.74; S.D.= 0.74) that were self-evaluation competency (X = 3.89; S.D.= 0.74) self-management competency (X = 3.75; S.D.=0.76) self-learning competency (X = 3.74; S.D.=0.70) self-searching competency (X = 3.72; S.D.=0.72) and characteristics of self-directed learners (X = 3.59; S.D.=0.77) respectively. 2. There was no difference of self-directed learning behaviors when genders and educational levels were considered. In contrast there were statistically significant difference at 0.05 when academic performance was considered. 3. The overall level of students’ opinions on guidelines for self-directed learning was high (X = 3.51;S.D.= 0.85) self-directed was academic matter (X = 3.74; S.D.=0.76) physical matter (X = 3.41 ; S.D.=0.93) management (X = 3.40; S.D.=0.87) respectively.

The study on beauty salon users’ decisions and behaviors in Maung district Nonthaburi was aimed to (1) investigate the beauty salon users’ personal factors (2) explore their decision levels (3) look into their behaviors (4) compare the decision levels according to the personal factors and (5) examine the relationship between the personal factors and the behaviors. The samples in this study were 400 beauty salon users’ selected through non purposive sampling nonprobability sampling and quota sampling. The questionnaire was administered to obtain data and the statistics used to analyze the data were frequency distribution percentage distribution mean standard deviation t-test and One-way ANOVA. Cross-Tabulation was applied using statistical package for social science. The study results revealed that most of the samples were single females ranging from 20 to 30 years of age holding bachelor degrees. Most of them were employed by companies with the average income salaries ranging from 5000 to 10000 Baht. The data analysis indicated that the decision level towards marketing mix factors of the 400 beauty salon users was high; and in terms of their behaviors concerning the use of the beauty salon showed that they went to the salon mostly to have their cut and set with the minimum of 500 baht payment. The purpose of going there twice to three times per month was to promote their personality and gain more confidence. They normally went there in the evening (from 4 pm. – 7.00 pm.) spending one to two hours and paying with cash. The personal factors of the beauty salon users affected the level of decisions made to go to different beauty salons. The personal factors of the beauty salon users related to the behaviors of the beauty salon use.

The objective of this research was 1) to learn about the vegetables of students at grade 4-6 rajini school. 2) To study the consumption habits of students. 3) To study the consumption of students. 4) To study the relationship between knowledge. And vegetable consumption habits of students. 5) To study the relationship between attitudes And vegetable consumption habits of students. The Methodology: Participants were 254 study is that students grade 4-6 rajini school. The instruments were Test your knowledge about vegetables have the confidence of 0.68. A survey on the attitudes of confidence 0.72. And a questionnaire about dietary habits and vegetables have the confidence of 0.69. The results indicated that 1) Knowledge of the consumption of students at grade 4-6 rajini school. Most of the knowledge of good and moderate level of 30.71 percent. 2) Vegetable consumption habits of the students were at a very good level (x ̅= 2.35). 3) Vegetable consumption habits of the students were at a good level (x ̅= 2.14). 4) The relationship between knowledge attitude and vegetable intake of students at the grade 4-6 rajini school are interrelated. But there were statistically significant at the 0.05