This study included the following objectives: 1) to study the demographic characteristics that influenced the consumer buying behavior for Honda cars 2) to examine the consumer perception that influenced a decision to choose Honda cars and 3) to investigate the marketing communication channel that had a decisive influence towards consumer buying behavior for Honda cars. The 400 customers who reserved Honda cars or signed contract of sale with the Honda car dealers at the showrooms in Bangkok were selected as a sample. This quantitative research was conducted by survey distribution of questionnaire for data collection data analysis using percentage mean and standard deviation and statistical hypothesis testing: T-test F-test and correlation analysis. Five appointed professionals had assessed the Index of Item - Objective Congruence (IOC) and the result of content validity for every item in the questionnaire was interpreted at 0.94 level with the reliability test result of the questionnaire at 0.9667 level.

The main purposes of this research are 1) to investigate basic information about attitude towards self-care behavior access to public healt care system of the elderlies at Ban Huay Sai Nue community Phetchaburi province; 2) to study self-care behavior attitude towards self-care behavior and access to public healt care system; 3) to study a relationship between self-care attitude and self-care behavior; and 4) to study a relationship between access to public health service and self-care behavior of the elderlies. Data were collected from a population of 103 elderlies at Ban Huay Sai Nue community with interviewing forms. Data were tatistically analyzed for percentage means standard deviation and a relationship between attitude towards self-care behavior access to public healt care system and self-care behavior using Pearson coefficient correlation. Results of the study showed that the elderlies at Ban Huay Sai Nue Phetchaburi province had overall self-care behavior in nutrition and exercising aspects in high level ( =3.18). That is there was average relationship between attitude towards self-care and self-care behavior (r=.313). There was no significant relationship at .05 level between access to public health care service system and self-care behavior of the elderlies at Ban Huay Sai Nue community Phetchaburi province (r=.153).

This research is Care label and Symbol design for native textile products. The purpose of this research were 1) to study and design the care label and symbol design of native textile products. 2) to design the care label and symbol design of native textile products and 3) to assessment the consumers satisfaction towards the care label and symbol design for native textile products. 4) to transfer knowledge towards the SMEs production communities about the care label and symbol design for native textile products. 5) to assessment the consumers satisfaction towards the care label and symbol design for native textile products. The research instruments used to collect data: 1) a draft care label and symbol design of native textile products of 6 types (10 prototypes) as 60 prototypes of washing bleaching spinning twisting and drying ironing and colour dropping. 2) Questionnaire of expert opinion and selective drafts for 3 models as 18 prototypes. 3) Questionnaire of consumers satisfaction towards the care label and symbol design for native textile product of 100 people: buyers sellers manufacturers and those interested in native textiles. The evaluation data was analyzed by using SPSS program in frequency mean and percentage. All in conclusion as table and descriptive. In the second research year the process are focus group people for transfer knowledge as SMEs community Enterprise OTOP production communities and other that it is interesting in this research : MEA-LA small enterprise in Singburi province PAMONT Hand-woven Communities in Ratchaburi province and Thai SONG-DUM Woven Ban-Sa-Kee-Rai in Nakhompathum province. To plan the schedule and set the date place amount of participate and lectures 102 people on 12 22 and 28 July 2015 and asking for consumer satisfaction of the curriculum and lecture for “transfer knowledge the care label and symbol design for native textile product” by Questionnaire of participate satisfaction. Last the evaluation data was analyzed by using SPSS program in mean and percentage. The First year’s research showed that mostly respondents were male at 59 percent aged 46 years at 52 percent and also being the entrepreneurs / business owners at 45 percent. 48 percent as bachelors degree and their income were an average of 20001 - 25000 baht at 46 percent. The analysis of consumers satisfaction can be concluded that the first types of care label and symbol design for native textile product at highest levels satisfaction is Colour dropping at 4.46. The next types is bleaching at 4.44 Washing at 4.42 Ironing at 4.38 Twisting and Drying at 4.32 and the last types is at least levels satisfaction is Spinning at 4.28 but all have been satisfied at maximum average and highest level of satisfaction. The research in the second year found that mostly participates were female aged 51 – 60 years old finished the secondary school and also there are farmer. The participates are their income under 5000 baht and They are moderately understanding symbol and care label but they are not make for their products. In relation to technology transfer of “the care label and symbol design for native textile product” divided into 3 parts it is also the curriculum and lecture for this research. The analysis of participate satisfaction It have been satisfied at maximum average and highest level of satisfaction in facilities. The participants are mainly used to provide benefits to themselves for one month to apply the gained after the training. The participants used care and symbol label for their products. Moreover a focus will be capped by the other communities to teach another one for working out. Satisfaction with the benefits of technology transfer and utilization. Satisfaction at the highest level. The comments and suggestions of the participants found that they need for re-training again. They would like to have a longer period of training in order to gain more knowledge. All lecturer can transfer knowledge during the training as well.

This study is to determine guideline to reduce carbon footprint for organization of medium and small hotels in Thailand using the Carbon Footprint for Organization (CFO) according to Thailand Greenhouse Gas Management Organization (Public Organization). Conducting with 2 represented medium and small hotels the results showed that the overall carbon footprint average of 2013 was 553t.Co2-e. Considering concentration index by number of guestrooms the carbon footprint was 18.81 kg.Co2e/room-night 221.16 kg.Co2-e/m2 by total floor area and 11.65kg.Co2- e/personby guest. The dominant source of carbon footprint was use of electricity 465t.Co2-e(83.06%). Base on this assessment to use of air conditioning was 60.09 % water heater 17.64 % lighting equipment 15.05 % and other 7.22 % of total electricity used. Therefore guidelines for carbon footprint reducing of the representative hotel were to use technology to reduce electricity consumption for air conditioning water heater and lighting respectively. Based Approach to Reducing Carbon Footprint found that small and medium sized hotels can reduce emissions per year 24.87 t.CO2-e representing the ability to reduce greenhouse gas emissions by up to 4.49% or financial projections be able to save money 171.202 baht per year.

The purposes of the study were firstly to develop video program on commercial fruits and vegetables carving for accessing to ASEAN secondly to find out the video efficiency based on 80/80 criteria and lastly to survey the student satisfaction towards the video program. Samples were 30 sophomore students in Home Economics Technology under Rajamangala University of Technology Phra Nakhon in semester 2/ 2557 which were assigned to the study by simple random sampling method. The instruments used in the study were lesson assessment teaching- skill assessment and questionnaires. The data were analyzed by descriptive and inferential statistics. The study results revealed that overall both of video quality and the content were very good having mean of 4.64 and 4.51 respectively. The video program’s efficiency was 93.83/90.69 higher than 80/80 efficiency criterion. And the students satisfaction on video program was good having mean of 4.32