Development of table cloth products from Batik tie-dyed cotton fabric with waterproof finishes aimed 1) to study waterproof finishes process to Batik tie-dyed cotton fabric 2) to test physical properties of Batik tie-dyed cotton fabric and 3) to study satisfaction of consumer to table cloth products from Batik tie-dyed cotton fabric with waterproof finishes. Prototype of table cloth products and questionnaire was used as the tools in this research. The samplings for this study were the 323 consumers from accidental sampling in Faculty of Home Economics Technology and Faculty of Architecture and Design Rajamangala University of Technology Phra Nakhon. Data was analyzed by percentage mean and standard deviation. Reported of physical properties testing of Batik tie-dyed cotton fabric with waterproof finishes as follows; colorfastness to water testing changed in color was grade 4-5 dimensional changes after laundering testing decrease 1.14 percentage in the length and 0.48 percentage in the width colorfastness by hot pressing testing; dry pressing damp pressing and wet pressing changed in color was grade 4-5 and water resistance testing found that surface area having wet patches small. The results from study satisfaction of development of table cloth products from Batik tie-dyed cotton fabric with waterproof finishes were found that; the sample age between 21-30 years bachelor degree education level status of student and monthly income 100001-20000 baht. Consumers purchased and used Batik tie-dyed product categories of clothing agree with table cloth products from Batik tie-dyed cotton fabric with waterproof finishes and selected to buy after this product launch to market from personal preference reason. Color and design price appearance and special properties are the reasons to choose. The total satisfaction to products was highly satisfied (mean 3.65).

The purpose of the qualitative study was to seek for on guidelines for increasing productivity of organic products (vegetables) of Thamsua community members in Kaeng Krachan Phetchaburi Province. Data collection was done through observation interview and document analysis. The samples were 10 leaders and members of Organic Product Division of Thamsua Community in Kaeng Krachan Phetchaburi. The research results revealed that problems and obstacles in increasing the organic product were the lack of worker and continuity to produce goods for distributing to meet the market demand. The solution could be done by increasingly distributing products the surrounding communities to meet the needs and quality control standard of the market. In terms of the management the community should have a clear management plan and appoint a committee to co-ordinate its policies plans regulations and management. They could invite other members from neighboring communities to be involved. As for the solutions for the production and product diversification external agencies might be asked to participate in the productivity enhancement such as public or private sectors and educational institutions for example. The government might be in charge of supporting for career development and income private sectors for more marketing channels while educational institutions might support for knowledge needed for increasing the productivity. Concerning marketing solutions for more distribution channels online marketing should be set up by coordinating with private sectors to provide additional distribution channels such as organizing product display booths with public and private sectors. Financial and accounting solutions for the lack of management funding sources should be organized through the community savings such as the Cooperative Community Enterprise or Provincial Cooperative office to e involved in accounting management to create systematic financial management.

The purpose of this independent study to study the demographic factors that affect the buying decision of Reebok products in Bangkok and to study marketing communication channels that affect to the buying decision of Reebok products in Bangkok. This research is quantitative research using survey and questionnaire as a tool to collect data from the 400 samples in Bangkok. The result of this research found that the majority of them were single female consumers were in the age range between 21-25 years old and hold bachelor’s degree or equivalent working at a private company and earning the personal income between 10000 – 20000 baht. While the marketing communication channels found that the most important factor was Personal selling followed by Sales promotion and Public Relations. Moreover in decision making the marketing communications channel had influenced consumer buying decisions in Bangkok. The statistically significant level at .05 was the Public Relations factor Sales promotion factors Personal selling factors staff and Direct marketing factors. While advertising factors do not affect consumers decision to buy Reebok products.

The purpose of this research is to study demographic characteristics towards buying decision on cosmetic product of consumers in Bangkok. The Research also involves in studying behavior of consumers to purchase the cosmetic product via beauty blogger. The methodology through questionnaire is a primary and qualitative research methodology through in-depth interview is supportive. The data is collected from 400 samples whose age are more than 18 years old and 9 key informants from 5 areas. The research found that the demographic majority of respondents are female aged between 18-30 years old Bachelor’s degree and single. Their monthly income are less than 10000 baht. The evaluation of alternative selection post-evaluation problem recognition and information gathering mostly affect the buying decision respectively. The research also reveals that occupation affects the buying decisions especially business owners because of either their higher income of their beauty concern.

The purposes of this research were to 1) study the guideline to career building from Pah Chok Product for commercial benefits and 2) to study the feasibility of setting up SMEs from Pah Jok handicrafts which could be a topic for training courses in competitive advantage and to expand the marketing channels of the community business to get into the creative economy that aimed to produce quality goods create a new brand from local wisdom arts and crafts and respond to the state monetization policy which aimed to elevate the competency and to expand marketing channels of industrial businesses domestic service businesses community enterprise businesses and also the creation of knowledge base and the continuous development of local wisdoms for commercial benefits and public and creative economy promotion The scope of this qualitative study focused on the background and features of Pha Jok management for commercial potential current economic condition of Ratchaburi and opportunities and effects of One Tumbon One products (OTOP) when joining ASEAN Economic Community. These important data would be used in questionnaire drafting and samples from weaving communities in Tumbon Donrae and Tumbon Kubua Amphoe Muang Ratchaburi would be analyzed. The study found general information that both full time and part-time weavers were female amounted to 10 people (100%) aged over 51. The majority was aged between 61-70 amounted to 5 people (50%) aged between 51-60 amounted to 3 people (30%) and aged over 70 amounted to 2 people (20%) respectively. Regarding the weavers’ profiles 7 people were debt-free (70%) and 3 people were in debt (30%). All of the weavers had finished primary school and resided in their hometown estates in Ratchaburi. The incomes earned from weaving Pha Jok were between 3000 – 7500 Baht per month. 6 full-time weavers hadprevious work experiences in other fields (80%) 3 people were part-time weavers (30%) and 1 person started her career as a weaver (10%). Regarding the distribution channel most buyers purchased at the weaving places because it was necessary to pre-order as each fabric took around 1 month for textile finishing process. However it was not normally on sale in the market if any it would be overpriced. Currently there was no package for Pha Jok fabric yet as when weavers had finished each fabric they would sell it to distributors or wearers immediately. Another important issue was that there was not a successor to inherit this local wisdom as the income gained was not worth the time consumed in weaving each fabric and this eventually resulted in insufficient supply. Speaking of the idea of Pha Jok business cluster Pha Jok weavers found that weaving activities had decreased and there were not many weavers continuing the activities in order to inherit Ratchaburi’s reputed arts and crafts. Therefore creating commercial alliance would not occur as the process of textile finishing was time-consuming and yielded low outputs. Hence the objectives of this research could be concluded that Objective 1: the guideline to career building from Pha Jok Product for commercial benefits was supposed to raise awareness of the value of local wisdom for young generation and promote establishment of traditional and cultural activities to emphasize the awareness of being local people. And there might be some public relations channels to disseminate knowledge of weaving Pah Jok to both people in and outside the community to encourage career building. Objective 2: The feasibility of setting up SMEs from Pah Jok handicrafts - the researchers found that it was possible that the community could set up small and medium enterprises from Pah Jok handicrafts by educating locals about career building from Pah Jok handicrafts for commercial benefits establishing activities promoting inheritance of local wisdom for commercial competition building Pah Jok entrepreneur network and Pah Jok weaving knowledge network and encouraging establishment of a local museum as a community’s hall of fame to display lifestyle and community background. Furthermore another important factor was the government support which could advocate steady income