The purposes of this study were to investigate l.political information exposure to mass media 2. political participation of people in Bangkok metropolitan area. 3.The relationship between political information exposure to mass media and political participation and 4.The difference between demographic characteristics of people in Bangkok metropolitan area with political information exposure to mass media and political participation. This was a survey study. The sample included 400 people in the Bangkok metropolitan area. The questionnaires were administered and the statistical package program was used to analyze the data through frequency percentage means standard deviations t-test f-test and One-Way ANOVA. The results revealed that political information exposure was most exposed via television because it included pictures and sound which were most reliable. However people in Bangkok metropolitan area political participation was at low level. There was no significant difference between political participation and political information exposure to mass media and people with different gender occupied whereas there was a significant difference but people in Bangkok metropolitan area with different age income and education levels. There was a significant relationship between political participation and political information exposure to mass media at .05 level. The suggestions included that political to be more advantage and power. Political participation people in Bangkok to exercise their voting rights by the elected representatives of most. Following by a list of activists as voters before the election and persuade other to exercise their voting rights respectively.

The study is on “Satisfaction to Marketing Communication Tools : A Case Study of Business Organization of the Office of the Welfare Promotion Commission for Teachers and Educational Personal (BOWT)”. The aims of the study were (1) to study the level of exposition on education information as well as the level of satisfaction of marketing communication tools of BOWT (2) to compare the satisfaction towards marketing communication tools of BOWT among groups with different demographic characteristics and (3) to study the relationship between the exposition of education information and the satisfaction towards marketing communication tools of BOWT. The method of data collection had been carried out through questionnaire survey. The sampling groups consist of 400 teachers professors and instructors. The findings showed that the sampling groups received information on education at the moderate level. The highest exposition level is on general education information followed by information on production and distribution of BOWT goods and general information respectively. The satisfaction towards marketing communication tools in general was rated as “high”. For different marketing communication tools the highest level of satisfaction was rated on sale representatives who gave any information at the ( ง ) point of purchase of BOWT. The high level was rated on leaflets and catalogues. The low level was rated on newsletter or “Suksapan News” which was sent through postal mails. Moreover it was found that certain factors include age level of education employment duration office agencies/units and monthly income affected the satisfaction towards marketing communication tools with statistical significance at 0.05 level. The overall information exposition was in line with the satisfaction towards marketing communication tools at the “high” level. Also it was found that marketing communication tools through website (www.suksapan.or.th) poster / banner leaflet / catalogue newsletter of “Suksapan News” BOWT training programs and public relation news affected the exposition of education information in 3 areas i.e. general education information production and distribution of BOWT products and other general information. The marketing communication through sale representatives of BOWT affected the exposition of education information in 2 areas i.e. general education information as well as information on production and distribution of BOWT products.

This research aims to study about usage behavior of Facebook users their expectations uses and gratifications as well as the relation between expectations uses and gratifications of Facebook users and communication behavior found among students at Rajamangala University of Technology Phra Nakhon who are Facebook users. The research is conducted using survey as a research method and the data used in this research is taken from a sampling group of 400 students. The results of the study were as followed : 1. The students at Rajamangala University of Technology Phra Nakhon although are different by gender age year of studies faculty GPA and family’s income share the same kind of behavior when using Facebook. 2. The students at Rajamangala University of Technology Phra Nakhon who are different in gender age year of studies faculty GPA and family’s income share the same kind of expectation when using Facebook. 3. The students at Rajamangala University of Technology Phra Nakhon whose family incomes are varied also have different uses of Facebook. 4. The students at Rajamangala University of Technology Phra Nakhon who are different in gender age year of studies faculty GPA and family’s income do not have any difference in their gratification while using Facebook. 5. The expectation uses gratification of Facebook users have positive relation at high level with communication on Facebook. Moreover the outcome has shown that the majority of the students at Rajamangala University of Technology Phra Nakhon use Facebook on a daily basis. Their expectation and usage levels are high and moderate respectirely while gratification level is high.

The purpose of this study was to examine the perspective of M.6 students in Bangkok area and explore their media exposure knowledge and attitude to the Faculty of Mass Communication Technology of Rajamangala University of Technology Phra Nakhon. The relationship between students’ media exposure knowledge and attitude to the Faculty and the image of the Faculty was also studied. The research data was gathered through the questionnaire survey from 400 M.6 students in Bangkok area. The research result showed that: 1) The samples with different gender grade point average (GPA) household income and from different institutions had different media exposure. Those from different institutions had different knowledge about the Faculty and those with different gender and from different institutions had different attitude to the Faculty; however all samples did not have different image to the Faculty. 2) The media exposure was related to the knowledge about the Faculty. 3) The knowledge about the Faculty was related to the attitude to the Faculty. 4) The knowledge about the Faculty and the attitude to the Faculty were related to the image of the Faculty whereas Media exposure was not.

The purpose of the study was fourfold: 1) to construct a computer-assisted-instruction (CAI) of Basic Thai for Business Communication at 2) to determine the efficiency of the CAI at 80/80; 3) to compare the student learning achievement of the CAI based on the pretest and posttest scores ; and 4) to determine the students’ satisfaction towards the CAI. The subjects of the study were the 30 first-year undergraduate students majoring in Finance and Marketing the Faculty of Business Administration at Rajamangala University of Technology Pranakorn in 2008. The instrument and procedures comprised 4 parts. Part one contains the 8 units of CAI of Basic Thai for Business Communication each consisting of examples an end-of-unit exercise and a 5-item-end-of-unit test to measure lesson efficiency. Part two is the try-out CAI to determine its efficiency based on the results of the three respective groups which were initially 6 students majoring in Accountancy then 10 students majoring in Accountancy and finally 30 students majoring in Accountancy from the Faculty of Business Administration. The data were analyzed in percentage and mean. Part three comprises the tests consisting of the 30-item pretest and posttest containing the shuffled pretest items to compare the student achievement. The learning achievement was determined by t-test. Part four is the 10-rating scale items to survey the students’ satisfaction towards the CAI. The data were interpreted in mean score.The results indicated as follows: 1) the CAI of Basic Thai for Business Communication can be effectively complemented to teaching and learning; 2) the efficiency indication of the CAI of Basic Thai for Business Communication was higher than the set criteria 80/80 at 84.58/87.44; 3) the posttest scores were significantly higher than the pretest scores at 0.05; 4) The students were extremely satisfied with the CAI of Basic Thai for Business Communication in all aspects at Σ x 4.37.