จำนวน Repository ( 78 )
การผลิตสื่อเพื่องานสารคดีท่องเที่ยวพิชิตป่าเขา
The purposes of this study ware to reduce travel documentaries: Conquer the Forest and to study the satisfaction toward travel documentaries: Conquer the Forest. The data collected from 100 people who was tourism visiting at Thong Pha Phum District Karnchanaburi province. The statistics to analyze data employed frequency percentage mean and standard deviation. The results of the study showed that the satisfaction of tourism to travel documentaries: Conquer the Forest was at a high level (x ̅=4.17).
กลยุทธ์การให้บริการที่พักแบบสัมผัสวัฒนธรรม (Homestay) เพื่อเข้าสู่มาตรฐานโฮมสเตย์ไทย : กรณีศึกษาโฮมสเตย์นาขุนแสน อาเภอสวนผึ้ง จังหวัดราชบุรี
The purposes of this research are to study the success rate of reaching homestay service standards of Ban na Khun Saen homestay then compare with other Thai standard homestays and suggest the strategies for providing the cultural services to make Ban na Khun Saen homestay to reach Thai homestay standards. The research performed qualitative research from 27 sampling population and 14 supporters who provide homestay service throughout the country from the department of tourism Ministry of Tourism and Sports. The researcher used questionnaire as an instrument to obtain quantitative information as well as a focus group interview and in-depth interview to obtain qualitative information then processed those information with statistical software package to analyze the percentage frequency distribution mean and ranking The statistical analysis found 13 strategies consisting of 58 indicators and compare to actual of Ban na Khun Saen homestay service as follows Strategic services of Ban na Khun Saen is in the suitable level The research found the there are 8 strategies which are A. Homestay service strategy consisting of (A1) location and readiness of homestay. B Food and beverage service strategy C. Strategic planning for safety service D. Hospitality Strategy for service providers which are cultivate the core value of service-mined hospitality consisting of (D2) In light of Hospitalities greetings and readiness of customers to join homestay activities. E. Strategy for travel advisory services. F. Strategy in natural resources and environmental services. G. Strategy in cultural services. G. Strategy in cultural services. H. Strategy for providing quality service and product value. I. Strategy in managing homestay services that could be categorized into (I1) Management. (I2) Services The poor level and needed to improve from the research has found that there and 3 strategies which are D. Hospitality Strategy for service provider consisting of (D1) Instilling values Have faith in service I. Strategy in managing homestay services that could be categorized into (I1) Management (I2) Services. The crisis situation which are 2 strategies which are A. Strategy in homestay service (A1) Location and readiness of homestay. J. Strategy for information services. Service strategies to Compile with Thailand Homestay Standards : A Case Study of Na Khun Sean Homestay in Suan Phueng Ratchaburi Province uses methodology indicated by the result of 13 strategies and 58 indicators to “reserved”or “maintaining” and “develop” or “improve” for the better result and eliminating crisis.”
กลยุทธ์ในการยกระดับตลาดนางเลิ้งให้เป็นแหล่งท่องเที่ยวเชิงวัฒนธรรม
This research aims to enhance Nangloeng Market as a cultural tourist destination and to assist Nangloeng Market to manage its cultural object into a sustainable way. This research applied a qualitative research design. Primary sources were from field work as data collecting interviewing 7 groups totally 28 participants namely people responsible for Nangloeng Market’s tourism management and services both government and private sectors leaders of the community small enterprises local people tour leaders and tourists by using indicative questions. The second sources were investigated analyzed from various kinds of information such as academic document and previous research then interpreted based on knowledge and experiences of the researcher. It was found that 60.71% of the 7 groups credited on integrated strategy including Communication Theory Stakeholders’ Involvement Civil State Empowerment Social Network by Facebook a campaign by Tourism Authority of Thailand and Food Safety Standard as a strategy to enhance Nangloeng Market to manage tourism sustainably rather than applying the single method which was 39.29% in calculation.
แนวทางการพัฒนาการตลาดแหล่งท่องเที่ยวทางศิลปะวิทยาการพิพิธภัณฑสถานแห่งชาติภาคกลาง
This research aimed to this research aim: 1) to study the problems of the National Museums in Central Region of Thailand 2) to study The Guidelines of Marketing Development of Arts and Sciences Educational Attraction of the National Museums in Central Region of Thailand. This research is qualitative research with interviews. The researchers also studied theories involved from documents includes Marketing Mix (7P’s). The sample group used in this study is the officers involved in the Central National Museum. The tools used in this research are interviews. This research found that Products and services the three national museums products or antiques Is interesting and distinguished in itself. Service characteristics of the museum focus on providing educational services providing information to interested parties. The price of collecting admission fees and using the premises according to the regulations of the Fine Arts Department. Location convenient transportation both private cars and public transport. Marketing promotion there are books brochures brochures and information systems through computer networks. Personnel or employees there are good work intentions good service smiling. Physical environment the building is quite old. It should improve modern display techniques. Processes Group visits are usually contacted in advance in order to arrange a guest speaker. Suggestions for museum development Products and services should consider the enjoyment of the visitors learning including receiving details of meaningful signs. Location adding a sign showing a large museum entrance. Marketing promotion should advertise through various online media should organize creative learning activities. Physical environment should improve modern display techniques. Processes adding a tourist center help to inform visitors of the rules and regulations for visiting museums for proper conduct.
การศึกษาความพึงพอใจต่อสิ่งอำนวยความสะดวกของนักท่องเที่ยวและความคิดเห็นของชุมชนต่อการพัฒนาวัดที่ได้รับอิทธิพลจากศิลปะพม่ในจังหวัดลำปาง
This research aims to 1. Study the Tourists’ Satisfaction toward Amenities on Burmese temple’s in Lampang and 2. Study the opinion of community toward Amenities on Burmese temple’s in Lampang. The research population is 280 people by interviews and surveys. Research conducted between January 2017 to June 2017. From the history of Lampang. There is a temple built by the Burmese or a fine art form on architecture fabrication together with the Buddha’s appearance is a Burmese and in the past even a monk is a Burmese who has traveled to Thailand. As a result Lampang is another province. The temple is built in the beautiful Burmese architecture. Let’s learn to learn many. But it is not widely known The research found that The most popular tourist destinations are Wat Pa Fang Wat Si Chum Wat Si Rongmuang Wat Mon Poo Yak Wat Mon Cham Sin Wat Tha Ma O Wat Chai Mongkol is a measure of importance. Has a long history Value for conservation. The art of faith religion history. It has not been well managed and has not the potential to provide for Cultural Tourism. However after the Tourism Authority of Thailand launch campaign of 12 cities you Can’t Say No. Lampang is one of the provinces in the project. The researcher is expected that Lampang and the Tourism Authority of Thailand are cooperating to discuss and generate models of cultural activities for the development of touring sites in Lampang.