จำนวน Repository ( 3447 )
การรับรู้ประสิทธิผลการบริหารลูกค้าสัมพันธ์ ความไว้วางใจคุณภาพบริการ ที่ส่งผลต่อความภักดีของลูกค้าที่ใช้บริการสถานตรวจสภาพรถเอกชนในจังหวัดพระนครศรีอยุธยา
The purposes of this research were: 1) to study the effectiveness of customer relationship management influence the customer trust on service quality on private vehicle inspection service in Phra Nakorn Si Ayutthaya 2) to study the customer loyalty influence the customer trust on service quality on private vehicle inspection service in Phra Nakorn Si Ayutthaya. 3) to study the effectiveness of customer relationship management influence the customer loyalty on private vehicle inspection service in Phra Nakorn Si Ayutthaya. The samples in this study were 325 Banpan private vehicle inspection service’s customers in Sena district Phra Nakorn Si Ayutthaya province. The data were analyzed by using frequency percentage mean standard deviation and Multiple Regression Analysis. The results found that the opinion levels on effectiveness of customer relationship management in overall and each aspect was found that the customer engagement customer hearing customer suggestion customer retention and customer prospecting were at the high level. The opinions level toward the customer trust on service quality was found at highest level in overall. The opinions level toward the customer loyalty was found at high level in overall. The result of hypothesis test found that the effectiveness of customer relationship management in customer suggestion customer retention and customer prospecting were influenced the customer trust on service quality. However the customer engagement and customer hearing were not influenced the customer trust on service quality. The customer trust on service quality were influenced the customer loyalty. The effectiveness of customer relationship management in customer engagement customer suggestion customer retention and customer prospecting were influenced the customer loyalty however the customer hearing were not influenced the customer loyalty.
ความพึงพอใจของนักศึกษาที่มีต่อการจัดการเรียนการสอนหลักสูตรครุศาสตร์อุตสาหกรรมบัณฑิต มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
This research aimed to study students’ satisfaction towards teaching and learning management of bachelor of technical education curriculum from Rajamangala University of technology Phra Nakhon. The instrument used in this study was questionnaires which consisted of 5 aspects; curriculum lecturer teaching and learning process assessment and management. The statistics used in in data analysis were mean standard deviation two Independent t-test. The study found that the overall satisfaction of the students was at a good level (x = 3.97 S.D.= 0.64). When considering each aspect the highest students’ satisfaction was the lecturer aspect (x = 4.12 S.D.= 0.63). In the same fashion the teaching and learning process (x = 4.04 S.D.= 0.67) and curriculum aspect (x = 4.03 S.D.= 0.65). However students in different disciplines were not significant difference with the teaching and learning process of the Faculty of Industrial Education.
การออกแบบบรรจุภัณฑ์จากกระบวนการพัฒนาวัสดุทดแทนด้วยฟางข้าวผสมเมล็ดพืชสำหรับผลิตภัณฑ์แปรรูปเพื่อสิ่งแวดล้อม กรณีศึกษาผลิตภัณฑ์ ร้านมาสมัวแซลล์ (Mazmoizelle)
This paper presents the packaging design of the straw material replacement process. For environmentally - friendly products Product Case Studies MAZMOIZELLE Shop Due to the awareness of the environmental problems that affect the lives of all living. The weather is changing. One solution is Eco-design (Economic & Ecological Design) which plays an important role in the production process. Environmental concepts are added to the design process to develop environmentally friendly designs. The sample consisted of the research instruments used in this research were 80 persons. Pre-design questionnaire the questionnaire evaluates the satisfaction of the packaging structure for the environment. Data were analyzed using percentage analysis. The results are evaluated by experts and experts in three aspects: packaging graphic and marketing. The instruments used in the research were questionnaires and satisfaction questionnaires. The results showed that. 89% of respondents agreed to use recycled materials for packaging. The evaluators have a need for environmentally friendly packaging by developing robust packaging. Product Protection And graphics on the beautiful packaging. This shows that packaging is environmentally friendly. And the evaluator needs the uniqueness of the product for the environment. The results of the study concluded that the design of the structure and graphics on the packaging for the environmental products of the five structures from the MAZMOIZELLE product include the packaging for the camera strap. Sack bag Packaging for documents A5 packaging for wallets and notebook bag packaging very good. Packaging can protect the product well and easy to use. Graphic design on packaging that represents a unique identity for environmental conservation. And the results of the replacement test with rice straw mixed grain. Seeds can be grown at a rate of 70% which is good.
กลยุทธ์ในการยกระดับตลาดนางเลิ้งให้เป็นแหล่งท่องเที่ยวเชิงวัฒนธรรม
This research aims to enhance Nangloeng Market as a cultural tourist destination and to assist Nangloeng Market to manage its cultural object into a sustainable way. This research applied a qualitative research design. Primary sources were from field work as data collecting interviewing 7 groups totally 28 participants namely people responsible for Nangloeng Market’s tourism management and services both government and private sectors leaders of the community small enterprises local people tour leaders and tourists by using indicative questions. The second sources were investigated analyzed from various kinds of information such as academic document and previous research then interpreted based on knowledge and experiences of the researcher. It was found that 60.71% of the 7 groups credited on integrated strategy including Communication Theory Stakeholders’ Involvement Civil State Empowerment Social Network by Facebook a campaign by Tourism Authority of Thailand and Food Safety Standard as a strategy to enhance Nangloeng Market to manage tourism sustainably rather than applying the single method which was 39.29% in calculation.
มาตรฐาน ISO 22301: ปัจจัยสู่ความสำเร็จ
From the past many organizations have been severe impacted to their business continuity from unexpected disruptions or disasters. Disruptions to the business can result in company damage and failure. Therefore it is necessity for all organizations to establish and to apply a business continuity management (BCM) system based on ISO 22301 appropriate to its needs. It has been developed to protect against the likelihood of occurrence and recover from major incidents resume critical business activities and speed up the return to normal operations. This article is aim to study on the academic documents relevant literatures and to combine its knowledge about ISO 22301 with full explanation of BCM concept. Under the framework of ISO 22301 the process will be driven effectively to the success by 3 key factors starting from the executive management’s encouragement with its own set of goal in gearing forward to the BCM system. With full knowledge and clear understanding the BCM team will play a major role to ensure that a crisis management framework is consistent with best practice. All levels of staff members are fully aware of their role within the system and able to implement successfully with full co-operations and the opportunity to continuously improve company business culture. Lastly a recognized benchmark of good practice in BCM operation by one organization in Thailand has been mentioned as an example herewith. It goes without any doubts that it will be useful for other organizations those who like to follow and apply into good practice in accordance with the ISO 22301 effectively.