The objective of the research is study about the marketing strategy of the universities to result in the decision to study universities in Thailand. I study in marketing strategy in product price place promotion or 4Ps strategy which they are used by the universities for persuasion the higher secondary school students choose to study in the universities. Moreover I study in the factor of influence for the decision to study in universities of the first year students in an academic year 2558 of the universities under a bureau of university consultant teachers president of the universities. This is the six processes of the research ; 1. Study the data for making a scope of the research. 2. Design a questionnaire. 3. Limited the people and the sample group to collect the data for a research. 4. Collect the data from the sample group and analysis. 5. Summarize the research. 6. Make a marketing strategy and consider a strategy that will be used. The result of the marketing strategy of the universities to result in the decision to study in the universities in Thailand can divide the analysis for 6 sections are ; 1. Analysis the data for important of the people who relate to make a marketing strategy of the universities. The result is the president the vice president of academic a dean of faculty and director are important to move with the wind. The least of responsibility in making a marketing strategy is department of academic. 2. Analyses the opinion of students for the factors that have influence to the students who decide to study in the universities by 4Ps strategy are product price place and promotion. The result is the most important of product are the reputation of the founder professors the image of the university equipments the several of field quantities of students in the bachelor’s degree. The place strategy the factor the result in the place strategy is convenience and comfort to journey. The result in promotion strategy is the scholarship and paying by the installments a credit. The price strategy has result of the cost of credit and the cost of maintenance. 3. Comparative analysis for the opinion has high level of the important factor between the central university and the section university. The result is the same opinion in marketing strategy. 4. Analysis in every strategy by relation and organize in to the groups. I meet that the product strategy can divide in two parts are: the first group are the policy and the achievement the second group are image and reputation. The price strategy cannot divide for a group. The promotion strategy can divide in two groups are advertisement to acknowledge and price promotion. 5. Analysis the data for an hypothesis test that the different of marketing strategy of the universities that have a result in decision to study in the universities have the different marketing strategy of the universities. The result is product strategy is the most important place strategy promotion strategy and price strategy to move with the wind. Proposal : The competition of the education in universities are improved in every section although education management curriculum academic tuition fee of universities that they can make it move forward to the ideal. The marketing strategy of education business likes a rat race. For the successfully of universities in the part of education management curriculum academic professors application and select the students in the private school collect the fees of the education and besides promotion the well-known of the university by using 4Ps are; Product: 1. universities must use the foreign language in the classes cooperation to aboard universities moreover the universities must have the social service and emphasize in the quality of the pass students. 2. Increase the ability of professors. 3. Emphasize in quality of the students in Bachelor master and doctor degree. Price: universities must have the reasonable price for their students and universities. The benefits for the universities are important. The reasonable tuition make the students can study in the university. And the students have social responsibility that universities have the education. Place: universities should be easy to go and modern hi-tech library and relax. universities should have be easy to apply. Promotion: universities must have a progressive public relation in the newspaper magazine radio television and advertisement that make the student have to study in university.

การวิจัยครั้งนี้เป็นการวิจัยเชิงคุณภาพที่เน้นศึกษาสถานการณ์ที่คาดว่าจะเกิดขึ้นในอนาคตเกี่ยวกับอุตสาหกรรมยายยนต์ไทยใช้เทคนิคการวิเคราะห์การวางแผนภาพวาดแห่งอนาคต โดยได้ทำการวิเคราะห์ข้อมูลผ่านขั้นตอนในการวิจัย 6 ขั้นตอน ได้แก่ ขั้นที่ 1 ระบุถึงความท้าทายที่จะส่งผลกระทบต่ออุตสาหกรรมยานยนต์ของประเทศไทย โดยเฉพาะอย่างยิ่งกลุ่มธุรกิจรถยนต์ ขั้นที่ 2 รวบรวมข้อมูลที่เกี่ยวกับอุตสาหกรรมยานยนต์ไทย โดยเฉพาะอย่างยิ่งกลุ่มธุรกิจรถยนต์จากการสอบถามผู้เกี่ยวข้องกับอุตสาหกรรมยานยนต์จำนวน 5 ราย และรวบรวมข้อมูลจากหนังสือพิมพ์ นิตยสารที่เกี่ยวข้อง สื่อออนไลน์ บทสัมภาษณ์ของผู้บริหารและบุคคลที่เกี่ยวข้องกับอุตสาหกรรมยานยนต์จากสื่อออนไลน์เพื่อนำมาใช้ในการวิเคราะห์ข้อมูลเพื่อ นำไปสู่การวางแผนภาพวาดแห่งอนาคตของอุตสาหกรรมยานยนต์ไทย ขั้นที่ 3 การระบุปัจจัยสภาพแวดล้อมทางธุรกิจที่ส่งผลกระทบต่อการดำเนินธุรกิจหรืออุตสาหกรรมปัจจัยสภาพแวดล้อมทางธุรกิจที่เป็นตัวขับเคลื่อน โดยใช้การวิเคราะห์ STEBNPDILE ขั้นที่ 4 กำหนดความไม่แน่นอนที่สำคัญที่อาจเกิดขึ้นในอนาคตของอุตสาหกรรมยานยนต์ไทย ขั้นที่ 5 สร้างภาพวาดแห่งอนาคตของอุตสาหกรรมยานยนต์ไทย ขั้นที่ 6 ระบุประเด็นของภาพวาดแต่ละภาพเพิ่มเติมและสร้างขอบเขตเรื่องราวที่เกี่ยวข้องกับอุตสาหกรรมยานยนต์ไทย ผลการวิจัยพบว่า ปัจจัยที่มีความสำคัญมากที่สุดในแง่ระดับความไม่แน่นอนและผลกระทบที่มีต่ออุตสาหกรรมยานยนต์ไทยได้แก่ ปัจจัยด้านเศรษฐกิจและปัจจัยด้านสภาพแวดล้อม ซึ่งนำไปสู่การกำหนดภาพวาดแห่งอนาคตของอุตสาหกรรมยานยนต์ไทย ได้ทำการกำหนดภาพวาดที่แตกต่างกันออกมา ภาพ ได้แก่ 4 ภาพวาดที่ 1 รถเพื่อชีวิต ภาพวาดที่ 2 นวัตกรรมเพื่ออนาคต ภาพวาดที่ 3 ไฟดับ และภาพวาดที่ 4 รถเพื่อการดำเนินชีวิต

The purpose of this study. To study and compare the opinions of personnel’s Rajamangala University of Tecnology Phra Nakhon about the state of management University of technology. Benchmarking based on the National Quality Award in overall and each aspect (1.leadership 2.strategic planning 3.customer focus 4.measurement analysis and knowledge management 5.workforce focus 6.operations focus 7.results) classified by sex age educational qualification the type of personnel and field of work. The samples in this research were 298 personals. The study participants selected by simple random sampling. The questionnaires of rating scales with 42 items were used as the research instrument. Percentages means standard deviation t - test for independent sample F - test and Scheffe’s test analysis were statistical method to analyze data. The results were as follows: 1. The level of personnels opinions Rajamangala University of Tecnology Phra Nakhon by benchmarking based on Thailand Quality Award were in relatively high levels. The Operations focus was at the moderate level. 2. Comparison of the level of personnels opinions Rajamangala University of technology Phra Nakhon by benchmarking based on Thailand Quality Award. Found those personnel with gender age educational qualification the type of personnel and field of work different. The levels of personnel’s opinions were differences at the significance level of 0.05.

This research is intended; 1. To study the problem solving on marketing strategy and management development of silk for Na Po People located in Buriram province. 2. To convey how to fix the marketing strategy and development of product for Na Po Province’s silk. A research conducted Action Research which studies the conceptual framework and research on the theory of Deming PDCA cycle by examples that include 20 residents of Na Po community. The sample group will be educated on the capacity of Na Po’s Community Enterprise marketing and development of management on One Tambon One Product (OTOP) to be comparable with international (AEC). Moreover the research will collect questionnaires on target consumers to analyze the silk market. The research found that there are two Factors : - marketing factor and management factor. In marketing factor 1. To create brand silk Na Po so consumers know and recognize toward brand which Na Po’s silk has not owned any brand at present. 2. 2. To be advertised about the product of Na Po’s silk to target market to recognize and aware for Na Po’s brand 3. 3. To improve the quality of the product as standard into the acceptance of common people especially foreign customers. 4. 4. To develop new silk products by providing a variety of processed products to meet the diverse needs of consumers. 5. 5. To increase the distribution channels can be purchased easily and conveniently. 6. In management factor 7. 1. To plan for raw material in advance about stock of Na Po’s silk is adequate for production. 8. 2. To be supported for providing Na Po Community Enterprise’s fund by government sector

The research of Marketing Strategies for Creative Product of Thai Natural Herbal Cosmetics for SME in Bangkok Metropolitan and Its Region is intended to 1) examine for marketopportunities for creative products of natural and herbal cosmetics for local and aboard marketby product which was reliable innovate processed from producers in the Bangkok metropolitanand it’s region. The product is a product development process is credible. The owners of smalland medium enterprises in the Bangkok area. 2) prepare for creative product strategy for naturaland herbal cosmetics from producers in Bangkok metropolitan and it’s region. Research methodology using are depth interview and survey by questionnaire from 400 samplings. Analytical Statistics applied for frequencies distribution average percentage standard deviation and linear model method. The results are as: 1) the product component hasan effect upon consumer’s attitude while buying product 2) product quality has an effect uponattitudes while buying product 3) product features has an effect upon attitudes while buyingproduct 4) brand influence upon purchasing 5) packaging does not show effect for consumerbuying 6) product servicing does not have an effect apply while purchasing 7) product qualityhas an effect with repurchased behavior.