: This research aimed to 1) study the reading behaviors of the undergraduate students of the Faculty of Liberal Arts at Rajamangala University of Technology Phra Nakhon 2) study factors affecting the reading of the undergraduate students of the Faculty of Liberal Arts at Rajamangala University of Technology Phra Nakhon 3) seek ways to promote reading behaviors of the undergraduate students of the Faculty of Liberal Arts at Rajamangala University of Technology Phra Nakhon. To answer the research questions a mixed method was used. For quantitative data the questionnaire approved by the experts was used. The data collected from 210 students of 1st to 4th year by the questionnaire were statistically analyzed by computer for frequency percentage mean and standard deviation. For qualitative data the in-depth individual interviews of ten sampling students and a focus group discussion of six students were conducted. The findings were as follows: 1) the students’ reading behaviors were at a high level. Regarding each aspect it was found that they read from the Internet sources at a high level; 2) the overall reading promoting factors were at a high level. Considering each aspect it was revealed that the design of reading promoting activities was at the highest level. The quality of the reading materials was at a high level; and 3) regarding the reading promoting activities role play was at the highest level. The other two respective activities were the use of quality reading materials from the Internet and a variety of reading activities that enable students’ rotation to participate in all activities. The qualitative research findings indicated that to serve the Thai language reading curriculum the students needed a variety of substantial activities in which they could fully participate and they could perform role play based on plays. Regarding the quality of the materials there should be a variety of the current Internet sources and the contents must be relevant to the curriculum to ensure students’ learning and reading achievement.

This study of the role of family locals and community in enhancing the quality of elderly people’s lives in central area by means of Sufficiency Economy theory collected the data from people. It aims 1) to study the role of family locals and the community to enhance the quality of elderly people’s life in Thailand’s central region; 2) to analyze factors related to the quality of elderly people’s lives; and 3) to identify ways of encouraging the development of elderly people to prepare them to be part of the society of elderly people in the ASEAN region. The participants in this research were elderly people in the central region. The research used quantitative methods to measure quality of life. Multi-stage sampling was employed. The data were analyzed with descriptive statistics such as average (x̅) and standard deviation to investigate the elements of each factor in the study. The results from the focus group regarding the quality of elderly people’s life can be summarized as follows: 1) The development of the quality of life of elderly people is based on the concept of “Strong community and people through the development and adaptation of the theory of the Sufficency Economy”. 2) The development of the quality of elderly people’s lives by means of religion: emphasizing the Buddhist way of life and local wisdom and culture to teach family members to be a grateful and loyal and to be a good person for the family and local community. 3) The quality of life of elderly people can be improved by implementing laws informed by morality to encourage generosity between family locals and community to solve the problems of elderly people. 4) The quality of life of elderly people locals and the community is based on mutual respect living together naturally according to the concept of the Sufficiency Economy in order to support large numbers of elderly people in the future. Suggestions arising from this research and from other ideas from participants include increases in government funds budgeted to support elderly people and the creation by local government of projects and activities for elderly people. In addition the participants also perceive the need for a chance for the elderly to study and learn in the local elderly school without age limit as a form of life-long learning. The participants also suggested the idea of evaluating the systems of schools for elderly people according to the “cheerfulness and happiness” of learners rather than by any other method. Connections between the schools for elderly learners in the central area should be co-ordinated so as to create more projects and activities.

: The purpose of this research was to 1) study the profile of physical fitness of the undergraduate students of the Faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon. 2) study the factors contributing to physical fitness of the undergraduate students of the Faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon. 3) study the guidelines in building physical fitness of the undergraduate students of the Faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon. The research focused on the quantitative aspects of sport fitness by using equipment to test physical fitness and the questionnaire to measure the factors contributing to physical fitness and the guideline supporting the physical fitness. The questionnaire approved by the experts was used to collect data from 215 students who had been tested for physical fitness. To answer the research questions the data were statistically analyzed and processed using computer program for frequency percentage mean and standard deviation. The results of the study were as follows: 1) a good level of physical fitness of the undergraduate students was sitting and bending forward. An average level of physical fitness included standing & sitting in 60 seconds per one time long jump and 50 meter run. A low level of physical fitness was a 30-second push-up. 2) the factors contributing to physical fitness of the students included 2.1) interest 2.2) physical readiness 2.3) equipment 2.4) need for exercise and 2.5) sport outfits and 3) the guidelines for supporting physical fitness of the students included 3.1) fast walking 3.2) cycling 3.3) swimming and 3.4) running.

The research aims to 1) promote historic and cultural tourism at royal temples in Ayutthaya province; and to 2) identify ways of promoting cultural tourism sustainably. The research methodology is mixed-method. The quantitative data was collected from approximately 400 Thai tourists by means of questionnaires. The qualitative data was collected by means of interviews with 8 tourism stakeholders in Ayutthaya province. Data were analyzed to identify the frequency percentage mean (x̅) and standard deviation (S.D.) using SPSS. The research found that Thai tourists and tourism stakeholders support measures to develop Royal temples in Ayutthaya including: 1)Wat Phra Sri San Phet; 2) Wat Panan Cheng Worawiharn; 3) Wat Na Phra Maen; 4) Wat Kasattra Thirat; and 5) Wat Phrom Niwat. In order to develop this royal temples there should be co-operation between locals and the private sector to promote sustainable tourism and to preserve the beautiful heritage sites as world heritage sites. The private sector and locals should support sustainable tourism activities and Thai culture to attract tourists who can encourage socio-economic development. In addition tourism facilities should be developed such as tourism landscapes parking areas tourism information public toilets and facilities for the elderly and disabled. Tourism policy should be supported through co-operation between locals and tourism stakeholders. Tourism management authorities and locals should support activities to preserve culture in order to attract more tourists and increase tourism revenue.

This research aimed to this research aim: 1) to study the problems of the National Museums in Central Region of Thailand 2) to study The Guidelines of Marketing Development of Arts and Sciences Educational Attraction of the National Museums in Central Region of Thailand. This research is qualitative research with interviews. The researchers also studied theories involved from documents includes Marketing Mix (7P’s). The sample group used in this study is the officers involved in the Central National Museum. The tools used in this research are interviews. This research found that Products and services the three national museums products or antiques Is interesting and distinguished in itself. Service characteristics of the museum focus on providing educational services providing information to interested parties. The price of collecting admission fees and using the premises according to the regulations of the Fine Arts Department. Location convenient transportation both private cars and public transport. Marketing promotion there are books brochures brochures and information systems through computer networks. Personnel or employees there are good work intentions good service smiling. Physical environment the building is quite old. It should improve modern display techniques. Processes Group visits are usually contacted in advance in order to arrange a guest speaker. Suggestions for museum development Products and services should consider the enjoyment of the visitors learning including receiving details of meaningful signs. Location adding a sign showing a large museum entrance. Marketing promotion should advertise through various online media should organize creative learning activities. Physical environment should improve modern display techniques. Processes adding a tourist center help to inform visitors of the rules and regulations for visiting museums for proper conduct.