This paper was a survey research with the objectives 1) to compare the differences of demographic characteristics; 2) to measure the service satisfaction and; 3) to study the impact of marketing communication on the service satisfaction toward the K - Cyber Banking of consumers in Bangkok. The sample population was people at age between 20 - 60 years old who lived in Bangkok and used the K - Cyber Banking service provided by Kasikorn Bank through www.kasikornbank.com. The research based on the respondents’ feedback received through distributed research questionnaire. The analytical statistics included mean percentage frequency distribution standard deviation and the statistics on the hypothesis testing included value testing one-way analysis of variance and the “Enter Multiple Regression Analysis”. The research results found that most of the respondents were married female at age 30 - 39 years old obtained bachelor degree worked as employees of private organizations with an average of THB 20001 - 30000 of monthly income. From the hypothesis found that 1) the differences in consumers’ demographic characteristic i.e. age education career average monthly income caused the differences in service satisfaction of the K - Cyber Banking with statistically significant at .05 excepted gender and marital status which did not cause any differences and; 2) marketing communications affecting Bangkok consumers’ satisfactions with the K - Cyber Banking was statistically significant at .05 with the two factors that included public relations (increased by 15.60%) and sales promotions (increased by 11.40%).

The purpose of this independent study to study the demographic factors that affect the buying decision of Reebok products in Bangkok and to study marketing communication channels that affect to the buying decision of Reebok products in Bangkok. This research is quantitative research using survey and questionnaire as a tool to collect data from the 400 samples in Bangkok. The result of this research found that the majority of them were single female consumers were in the age range between 21-25 years old and hold bachelor’s degree or equivalent working at a private company and earning the personal income between 10000 – 20000 baht. While the marketing communication channels found that the most important factor was Personal selling followed by Sales promotion and Public Relations. Moreover in decision making the marketing communications channel had influenced consumer buying decisions in Bangkok. The statistically significant level at .05 was the Public Relations factor Sales promotion factors Personal selling factors staff and Direct marketing factors. While advertising factors do not affect consumers decision to buy Reebok products.

The objectives of the study were : 1) to study the character of Generation y effecting to buying decision at convenience stores. 2) to study the communication channels effecting to buying decision at convenience stores. The sample group was 500 graduation single females age between 25-29 years old working in private companies monthly income between 30000 – 40000 baht. The instruments used in the study were 1) the questionnaire and 2) the multiple regression analysis. The frequency percentage and mean were the parameters used for statistical analysis. The result of the study were 1) the most frequent buying store was 7-11 2) the most frequent communication channel was LINE application 3) the most frequent connecting tools were smartphone and tablet and 4) the most frequent payment channel was convenience stores. The finding of Generation Y population’s character analysis showed that occupations the convenience stores’ brand and connecting tools had effected to buying decision at the convenience stores and it is statistically significant at .05 level. For the marketing communication channels analysis showed that Advertising Sales Promotion Public Relations and Publicity Online and Social media Marketing Mobile Marketing Direct and Database Marketing and Personal selling were effected to buying decision at convenience stores.

The purpose of this research is to study demographic characteristics towards buying decision on cosmetic product of consumers in Bangkok. The Research also involves in studying behavior of consumers to purchase the cosmetic product via beauty blogger. The methodology through questionnaire is a primary and qualitative research methodology through in-depth interview is supportive. The data is collected from 400 samples whose age are more than 18 years old and 9 key informants from 5 areas. The research found that the demographic majority of respondents are female aged between 18-30 years old Bachelor’s degree and single. Their monthly income are less than 10000 baht. The evaluation of alternative selection post-evaluation problem recognition and information gathering mostly affect the buying decision respectively. The research also reveals that occupation affects the buying decisions especially business owners because of either their higher income of their beauty concern.

The purpose of this study 1) Study knowledge and attitude towards waste management to generate income: case study of community Phya Prasit Dusit District Bangkok. 2) Comparison knowledge and attitude towards waste management to generate income: case study of community Phya Prasit Dusit District Bangkok classified by gender age occupation education and monthly income. The samples in this research were 154 members. The study participants selected by simple random sampling. The test with 20 items and questionnaires of rating scales with 20 items were used as the research instrument. Percentages means standard deviation t-test for Independent sample F-test and Scheffe’s test and Scheffe’s test analysis were statistical method to analyze data. The results were as follows: 1. Knowledge towards waste management to generate income of community Members Phya Prasit was in high levels while attitude towards waste management to generate income of community members Phya Prasit was in relatively high levels. 2. Comparison of knowledge and attitudes towards waste management to Generate income o community members Phya Prasit Dusit Bangkok. Found that Community members Phya Prasit with different sex age occupation education and income per month were different knowledge towards waste management to generate Incomes. Statistically significant differences at the significance level of 0.05. The attitude towards waste management to generate income it was found that community members Phya Prasit with different sex age education and income per month different attitude towards waste management to generate incomes. Statistically significant differences at the significance level of 0.05.