จำนวน Repository ( 136 )

พฤติกรรมการเลือกสื่อโฆษณานอกบ้านของลูกค้า  กรณีศึกษา : บริษัท แพลนบี มีเดีย จำกัด (มหาชน)
พฤติกรรมการเลือกสื่อโฆษณานอกบ้านของลูกค้า กรณีศึกษา : บริษัท แพลนบี มีเดีย จำกัด (มหาชน)

Research Objectives were the followings; firstly to study Behaviors of outdoor advertising selections directly from Plan B Media Public Company Limited’s customers Secondly to study levels of Marketing Mix influencing to those who bought outdoor advertisings from Plan B Media Public Company Limited. Thirdly to study business data differences affecting to Behaviors of outdoor advertising selections from Plan B Media Public Company Limited’s customers. The research was conducted by using questionnaires for data collection and analyzed it by the use of percentages means and standard deviations one-way ANOVA (F-test) and multiple regressions. Study found that on the whole levels of customers’ opinion toward marketing mix were high. In considering to each Marketing Mix the most three things were found as high level comprising; processes marketing promotion and price correspondingly. Behaviors of outdoor advertising selections were also found at the same. When Hypothesis was tested we found that these factors comprising Product Price Marketing Promotion and Behaviors of outdoor advertising selections had a linear - relation statistically at the level of 0.05 (F = 15.546 p = 0.00). Besides its Multiple Correlation Coefficient was equal to 0.601 which means that the predictive factors cohesively forecasted behaviors of outdoor advertising selections directly from Plan B Media PCL.’s customers and shown at 33.80 percentage (R2adj = 0.338). In addition each different business data had an influence to behaviors of outdoor advertising selections from this company in the same way.

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การพัฒนาชุดราตรีโดยการตกแต่งด้วยเทคนิคการสานจากเศษเส้นด้ายไหม เหลือทิ้ง ของกิจการผ้าไหมบ้านครัว เขตราชเทวี กรุงเทพมหานคร
การพัฒนาชุดราตรีโดยการตกแต่งด้วยเทคนิคการสานจากเศษเส้นด้ายไหม เหลือทิ้ง ของกิจการผ้าไหมบ้านครัว เขตราชเทวี กรุงเทพมหานคร

The creation of nightgown decorated by woven silk yarn scrap from Baan Krua Cottage Industrial Village in Ratchathewi Bangkok Thailand. Objectives are: 1) to study the weaving technique using the silk yarn scrap 2) to design a nightgown decorated with woven silk yarn scrap and 3) to study the overall satisfaction of nightgown designs which utilize silk yarn scrap. The sample population in this research is 250 women found on Silom Road central Bangkok. The research instrument is a questionnaire with 9 prototype nightgowns decorated with woven silk yarn scrap. The collection consists of 3 sets one set with 3 short nightgowns another set with 3 long nightgowns and the last set with 3 short nightgowns with long tails. The research methodology is to hand out the questionnaire to 250 non-specific women on Silom Road. Data analysis is done by statistic percentage average and standard deviation. Results of studying the survey show that most of the sample populations are women age between 31 -35 years old with bachelor degrees or the equivalent. Most are married and work as state enterprise officers. Incomes are between 20001 - 30000 baht. Most of them have bought a silk nightgown before and chosen to buy at department stores. The reason that they do not prefer silk nightgowns is because most in the current market are not innovative enough. Most of the sample populations have never seen a nightgown decorated with woven silk yarn scrap before. The results of studying the satisfaction of the sample population found that for the short nightgown set most of the sample population prefer number 2 standard deviation is 4.48. For the long nightgown set most of the sample populations prefer number 2 standard deviation is 4.44. And for the short nightgown with long tail set most of the sample populations prefer number 2 standard deviation is 4.46.

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การพัฒนาชุดราตรีโดยการตกแต่งด้วยเทคนิคการสานจากเศษเส้นด้ายไหม เหลือทิ้ง ของกิจการผ้าไหมบ้านครัว เขตราชเทวี กรุงเทพมหานคร
การพัฒนาชุดราตรีโดยการตกแต่งด้วยเทคนิคการสานจากเศษเส้นด้ายไหม เหลือทิ้ง ของกิจการผ้าไหมบ้านครัว เขตราชเทวี กรุงเทพมหานคร

The creation of nightgown decorated by woven silk yarn scrap from Baan Krua Cottage Industrial Village in Ratchathewi Bangkok Thailand. Objectives are: 1) to study the weaving technique using the silk yarn scrap 2) to design a nightgown decorated with woven silk yarn scrap and 3) to study the overall satisfaction of nightgown designs which utilize silk yarn scrap. The sample population in this research is 250 women found on Silom Road central Bangkok. The research instrument is a questionnaire with 9 prototype nightgowns decorated with woven silk yarn scrap. The collection consists of 3 sets one set with 3 short nightgowns another set with 3 long nightgowns and the last set with 3 short nightgowns with long tails. The research methodology is to hand out the questionnaire to 250 non-specific women on Silom Road. Data analysis is done by statistic percentage average and standard deviation Results of studying the survey show that most of the sample populations are women age between 31 -35 years old with bachelor degrees or the equivalent. Most are married and work as state enterprise officers. Incomes are between 20001 - 30000 baht. Most of them have bought a silk nightgown before and chosen to buy at department stores. The reason that they do not prefer silk nightgowns is because most in the current market are not innovative enough. Most of the sample populations have never seen a nightgown decorated with woven silk yarn scrap before. The results of studying the satisfaction of the sample population found that for the short nightgown set most of the sample population prefer number 2 standard deviation is 4.48. For the long nightgown set most of the sample populations prefer number 2 standard deviation is 4.44. And for the short nightgown with long tail set most of the sample populations prefer number 2 standard deviation is 4.46.

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การออกแบบและพัฒนาเครื่องแต่งกายสำหรับคนพิการทางการเคลื่อนไหว (วีลแชร์) 	กลุ่มสถานสงเคราะห์เด็กพิการและทุพพลภาพปากเกร็ด (บ้านนนทภูมิ)
การออกแบบและพัฒนาเครื่องแต่งกายสำหรับคนพิการทางการเคลื่อนไหว (วีลแชร์) กลุ่มสถานสงเคราะห์เด็กพิการและทุพพลภาพปากเกร็ด (บ้านนนทภูมิ)

The purposed of this research the design and development of disabled clothing who sit on wheelchair to solve of wearing and removing their clothes and increase their confident to stay in normal societies for them. Research processes was to collect primary data by disabled sample measurement observed and interviewed about their requirement of the clothes analyzed and designed clothing for disability people who sit on wheelchair selected the designs to make as; 3 men clothes and 3 women clothes. Then took disability sample of 10 men’s wear and 10 women’s wear to try on clothes and corrected data to satisfied assessment of disability people for 20 samples. Statistic tools were percentage standard average and standard deviation. Research result found that disabled clothing who sit on wheelchair which selected by experts. Experts choosed prototype#1 prototype#3 and prototype#4 for Men’s wear and prototype#1 prototype#2 and prototype#4 for Women’s wear. Satisfied assessment of disabled boy who effect with clothes of Pretty Outlook Trendy Neatly Comfortably found ; In Men section as Men prototype#3 Men prototype#4 Men prototype#1 could reach satisfies as high-scored (Average scored 4.5 4.5 and 4.1). In women section as women prototype#1 Men prototype#2 Men prototype#4 could reach satisfies as high-scored (Average scored 4.4 4.2 and 4.1). of 10 sample people whom aged between 10-20 years old educated in primary school incomed less than 2000 bahts Almost care giver was female who went out to normal societies for 1-2 times per month and wanted to buy new cloth. Satisfied assessment of disabled boy who effect with clothes of Pretty Outlook Trendy Neatly Comfortably found ; In Men section as Men prototype#3 Men prototype#4 Men prototype#1 could reach satisfies as high-scored (Average scored 4.5 4.5 and 4.1). In women section as women prototype#1 Men prototype#2 Men prototype#4 could reach satisfies as high-scored (Average scored 4.4 4.2 and 4.1). It found Men prototype#1 Men prototype#3 as highest scored of satisfaction (Average scored 4.85 and 4.65 ) Men prototype#4 as high scored of satisfaction (Average scored 4.40 ). Which effected to women’s wear found that Women prototype#4 as highest scored of satisfaction (Average 4.90 ) and Women prototype#1 and #2 as high scored of satisfaction (Average 4.40 ).

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การพัฒนาผลิตภัณฑ์จากเปลือกนอกของก้านเผือกเหลือใช้ ในกลุ่มผู้ทานาเผือกอำเภอบ้านหมอจังหวัดสระบุรี เพื่อส่งเสริมเศรษฐกิจชุมชน
การพัฒนาผลิตภัณฑ์จากเปลือกนอกของก้านเผือกเหลือใช้ ในกลุ่มผู้ทานาเผือกอำเภอบ้านหมอจังหวัดสระบุรี เพื่อส่งเสริมเศรษฐกิจชุมชน

This research aims to produce paper and strands from taro fiber in order to develop into craft products and to transfer the body of knowledge and technology to community. The research consisted of 5 main steps: 1) development of paper – study concentration level of sodium hydroxide duration of pulp boiling suitable condition for breaching and softening reactive dyeing paper setting and physical testing of paper; 2) development of strand – stranding with machine strand spinning fiber combining and carding drawing reducing size of fiber and yarn spinning; 3) fiber property testing – cross-sectional test length crimp and fiber fineness; 4) product development – making evaluating and improving draft models of rubber-coated artificial flowers hanging clocks multipurpose boxes and product prototype development; and 5) transfer of technology to members of Talad Noi Agricultural Community Enterprise as well as nearby communities in Ban Moh district Saraburi province. Results of the study showed that the most suitable condition in separating fiber was boiling in 15 grams-per-liter sodium hydroxide solution at 100 Degree Celcius for 1 hour. Then breach with 9 grams-per-liter hydrogen peroxide solution at 100 Degree Celcius for 20 minutes. Next soften the fiber with 6 grams-per-liter anion softener at 60 Degree Celcius for 20 minutes. The use the fiber to set 40x40 centimeter piece of paper by spreading 20 grams of fiber equally. The resulting 0.237mg thick piece of paper was fairly resistance to piercing pressure and tearing force and was suitable to make craft products. In addition development of strands by yarn spinning method was suitable to produce strands which had more strength than strands from other plants. The strands were also suitable for further industrial production. The prototypes of utility and furnishing products were evaluated by consumers as highly suitable in 3 aspects - uniqueness of local product attractive design and size shape and weight – with mean values of 3.72 3.96 and 3.94 respectively. Price was evaluated as averagely suitable at a mean value of 3.12. Results of technology transfer showed that overall trainees were highly satisfied with the technology transfer process at a mean value of 4.55. Assessment of satisfaction and data for course improvement were both in the highest level with mean values of 4.60 and 4.51 respectively.

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