The objectives of this research were to study personal factors and cat product consumer behavior. To study marketing mix factors related to customer behavior included marketing mix factor related to cat product consumer behavior in Thailand metropolis. This research was combined 2 methods. Quantitative research: The samples were 400 consumers by using questionnaire as tool to collected data. Analyzed by using descriptive statistics to determine frequency percentage mean standard deviation Pearsons chi-squared test statistics on the statistical level significance of .05. And Quality research: The sample are opinion leader vendor and consumer by using Indepth interview to analyze relation between opinion vender and consumer conform to result of quantitative research.

The project of design and development of textile product using Thai Song Dam’s stitching technique at Supanburi provinces. “Nowadays it was difficult to find someone who loves weaving; however finding someone who loves stitching was more difficult. The designs of stitching pattern were altered by trend; however they still kept in their identity” Mrs. Lamduan Konthong a specialist in Thai Song Dam’s embroidering style said. According to the questionnaire regarding the requirement of the sample it showed that the sample was interested in the textile products for living room decoration such as a backrest pillow a decorating table runner and a lantern. Thai Song Dam’ stitching technique and “Kor Kood” pattern should be applied with the design of the designated products. To find the appropriate fabric for stitching the experiment was done by stitching of “Kor Kood” pattern on the following type of cotton silk linen hemp and knitted fabric. The chosen one was linen fabric because of its light weight good dimensional stability. To create the model of the products and find the appropriate pattern for stitching the pattern was designed by the concept of Art Nuvo characterized by the appearance of woman. From the questionnaire it was found that the satisfaction of the sample regarding the design of the Thai Song Dam’s stitching in textile products were as follows; 66% kept in the identity of Thai Song Dam 72% style the products of Thai Song Dam 58% Thai Song Dam style the design of the products characterized by Art Nuvo 50% suitable the composition of the pattern of the products 74% suitable the whole pattern design of the products 64% suitable the colors of silk stitching on the products 60% suitable the use of colors of the products 60% suitable the size of the products and 62% suitable for the purposes of using.

At present a problem found in the soft candy producing process in the food producing department of Company Case Study is time-consuming roller washing process due to an ineffective washing process. A roller is washed one by one from a total of 10 roller (a set) in one machine. As a result the operation rates of other producing processes have been forced to delay. The objective of this research is to resolve the problem found in the process of roller washing by designing a machine for washing a set of roller per time. The research begins from examining design concepts of roller washing machine from patents and the current quantity of water and stream used for washing before conducting design of a new soft candy type roller washer machine. And eventually the efficiency of new roller washer machine is compared with current one. The findings indicate that the newly developed design can reduce washing period from 24.48 minutes/set to 5.56 minutes/set and increase operation time by 18.92 minutes or accounting for 77.28 percent. Meanwhile water quantity used in the process is reduced from 124.82 liters/set to 28.35 liters/set and stream quantity used in the process is also contracted from 0.83 kilogram/hour/set to 0.18 kilogram/hour/set. This reduction can save expenses equal to 28795 baht/year. As the budget for making new roller washer machine is 53000 baht and payback period is only 1.84 year.

The objectives of this research were (1) To study the influence of the after sales service quality which consisted of the dimensions of tangible reliability responsiveness assurance and empathy on customer trust; (2) To study the influence of the aftersales service quality and customer trust on customer satisfaction; (3) To study the influence of customer trust and satisfaction on customer loyalty and (4) To validate the causal relationship model of the influence of aftersales service quality on trust customer satisfaction and customer loyalty of medical’s equipment business with empirical data. The variables in this investigation consisted of the following; aftersales service quality which consisted of the dimensions of (1) tangible; (2) reliability; (3) responsiveness ;(4) assurance and (5) empathy as the independent variable; customer trust and satisfaction as mediating variables and customer loyalty as dependent variable.

This research was to analyze the content of locality and method to symbolically communicate locality through cultural commodities focusing on the process of analyzing the meaning from the tourist commodities of Klong Lat Mayom floating community along the framework basing on semiotic theories and the in-depth information collection in the real phenomena to understand the contexts related to the research issues. The findings reveal that the locality reflected in the cultural commodities had 3 content issues namely 1) naturalism of life associated with water without dependency on technology and the love in the value of trees as the component 2) traditional way of life which was simple with handicraft as the prime livelihood and 3) in-trend culture by which the reconstruction of old things and diversity were presented on the commodities. Symbolic communication was done through 3 forms namely 1) paradigmatic communication which was the results of using the parts to communicate 2) intertextuality by using clues of old things to create value with the new meaning and 3) construction of opposites or bipolarity to clearly differentiate between urban and rural societies. The research findings could expand the perspective on the use of local culture as the factor to enhance the capacity of tourism to assure its development and sustainability.