The objectives of this research were (1) To study the influence of the after sales service quality which consisted of the dimensions of tangible reliability responsiveness assurance and empathy on customer trust; (2) To study the influence of the aftersales service quality and customer trust on customer satisfaction; (3) To study the influence of customer trust and satisfaction on customer loyalty and (4) To validate the causal relationship model of the influence of aftersales service quality on trust customer satisfaction and customer loyalty of medical’s equipment business with empirical data. The variables in this investigation consisted of the following; aftersales service quality which consisted of the dimensions of (1) tangible; (2) reliability; (3) responsiveness ;(4) assurance and (5) empathy as the independent variable; customer trust and satisfaction as mediating variables and customer loyalty as dependent variable.

The objective of this research was to investigate the factors that effect the study result of 467 Rajamongala university of Technology Pranakhon students who studied the Principles of Accoutning subject in the academic year 2013. The questionnaires were used for data collection and the multiple regression was used for data analysis in order to find the factors that effected the study result. The study found that with the total study score of 100 the maximum score was 85.76 the minimum score was 42.58 the average score was 65.812 and the standard deviation was 15.73. The results of hypothesis test were as follows: The factors that were related to the study results (Y) were student attitude ( x ) student responsibility ( x ) teaching method ( x ) and out of class activity ( xo ) with the correlation coefficients of 0.853 0.801 0.874 afi0.791 respectively. The most effective factor was student responsibility with the regression coefficient of -18.231 the second and the third most effective factors were student attitude teaching method and out of class activity with the regression coefficients of 14.4269.133 and -4.062 respectively. The multiple regression *u f = -9 .228 + 27 .319x + 9 .ll6x + 2.499x .

Study the use of the English language integration courses for undergraduate accounting the first year Business Administration. Accounting majors Rajamangala University of Technology Phra Nakhon aims 1) to create an integrated accounting training courses in English. For use in teaching undergraduate 1st year basis effective 75/75 2) to compare the achievement of students with accounting principle courses. The English language integrated with learners by teaching the usual 3) to study the attitudes of learners towards integrated accounting principles with English. 4) to the experiments to be adopted to develop teaching accounting principles. The sample consist of undergraduate students in 1st year Business Administration. Accounting majors Rajamangala University of Technology Phra Nakhon 72 were used in this study was a questionnaire with the reliability both by means of Cronbach equal 0.955 data analysis methods percentage mean standard deviation t-test results were found. 1. Performance lesson 78.05/77.91 which meet the criteria 75/75 match with the hypothesis the study set. 2. Achievement of students in the experimental group were higher than those based classes. Normal with mean of 23.52 and 19.54 respectively. 3. Benefit analysis questionnaire of students toward them. Knowledge of how to teach and assess the knowledge that has been seeing a lot of cases. Findings are suggested as follows 1. Provide training to teachers using English language teacher. 2. Create lesson Integrated English in others. 3. Published the English lesson to other Rajamangala University of Technology across the country. 4. The management of higher education should encourage teachers to produce in other subjects.

The purpose of this study was to study and compare services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of business administration of Rajamangala University of Technology Phra Nakhon in 7 aspects: product price place promotion people process and physical evidence. The undergraduates were classified by gender major subjects educational background curriculum department of education domicile and achievement. The samples in this research were 281 undergraduates. The study participates selected by stratified random sampling. The 84 item questionnaires of rating scales with the coefficient alpha 0.98 were used as the research instrument. Percentage mean standard deviation t - test for independent sample F – test and Scheffe’s test were statistical method to analyze data. The results were as follows: 1. Services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of business administration of Rajamangala University of Technology Phra Nakhon all aspects were in relatively high levels that product was the highest while people and promotion was in the lowest rank. 2. There was significant difference for services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of business administration of Rajamangala University of Technology Phra Nakhon at the 0.05 level among undergraduates in different gender major subjects educational background curriculum department of education domicile and achievement.

The purpose of this research is to study directions to Eco-tourism Business Management: Mahanakorn Floating Market Bangkok The first sample consisted of 150 Members of the local community. The second Sample were 385 tourists who visited Mahanakorn Floating Market. Yamané calculation formula was applied for the research. The data were analyzed by using Frequency Percentage Mean Standard Division t-test One-Way ANOVA and Correlation. The results indicated that: 1. The local community had different opinions on directions for Tourism Development in Bangkok: Mahanakorn Floating Market in terms of management process and participation was more than statistic 0.05. But sex age education and occupation non different opinion. 2. Educational levels and income per month of the local community significantly affected view directions tourism for development of Bangkok: Mahanakorn Floating Market overall and about zoning with statistical significant the research also found that monthly income influence viewpoint on directing for tourism development of Bangkok: Mahanakorn Floating Market. Market overall in terms of participation at statistical level 0.05 within area different opinion was more than statistic 0.05. And income per month of local community has different opinion. The participation was area different was more than statistic 0.05 3. The opinions of the local community had different opinions on directins for tourism development in Bangkok: Mahanakorn Floating Market in terms of area management process and participation was more than statistic 0.05. And were area management process and participation were related positively.