จำนวน Repository ( 181 )

ความสัมพันธ์ระหว่างปัจจัยจูงใจและความมีประสิทธิภาพการทางานของ บุคลากรภายในหน่วยงานด้านชุมชนสัมพันธ์ของรัฐวิสาหกิจแห่งหนึ่ง
ความสัมพันธ์ระหว่างปัจจัยจูงใจและความมีประสิทธิภาพการทางานของ บุคลากรภายในหน่วยงานด้านชุมชนสัมพันธ์ของรัฐวิสาหกิจแห่งหนึ่ง

The study was aimed to investigate motivating factors of state enterprise community relation personnel work efficiency of a state enterprise community relation personnel and the relationship between motivating factors and work efficiency of a state enterprise community relation personnel. The population used in this study was 96 personnel working in a community relations unit. The statistics used in the data analysis included frequency percentage mean and Rho (ρ) to test the correlation coefficients. The results of the study revealed that most respondents were married males who were over 51 years old with bachelors degree earning 20501 baht income salary. The duration of their work was over 20 years in the professional position levels of 4 to 7. It was found that the personnel’s work efficiency was at a high level. When looking into each aspect it was found that the relationship of work advancement and work policy and administration was moderate while the aspects in terms of income responsibility acceptability security governance job description personal life relationship with the management and work condition were relatively low with the 0.05 statistical significance

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การศึกษาและพัฒนาเส้นใยพืชมะละกอเพื่อการออกแบบบรรจุภัณฑ์  ส่งเสริมการขายผลิตภัณฑ์ชุมชน
การศึกษาและพัฒนาเส้นใยพืชมะละกอเพื่อการออกแบบบรรจุภัณฑ์ ส่งเสริมการขายผลิตภัณฑ์ชุมชน

This research is to study and develop packaging made of papaya stem fiber to improve marketing of community products. The study of papaya stem fiber is made of a waste product from agriculture. The main idea is to improve the environment friendly packaging for community products. Case study are Khon mask bamboo lamp Benjarong(ware is a kind of painted porcelain) fruit wine bottle small ceramic items and wooden boxes then take a satisfaction questionnaire in a character of papaya stem fiber as a product packaging. The study shows that papaya stem fiber both in the form of sheet met the standard making packaging. And it can be colored. The questionnaire states that all the case study items are working really well both in the term of form and function that the average is very high at 4.20.

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ระบบสารสนเทศเพื่อบริหารจัดการผลิตภัณฑ์ชุมชน ต.ระแหง  อ.ลาดหลุมแก้ว จ.ปทุมธานี
ระบบสารสนเทศเพื่อบริหารจัดการผลิตภัณฑ์ชุมชน ต.ระแหง อ.ลาดหลุมแก้ว จ.ปทุมธานี

The objectives of this research are to analysis design and develop the Management Information System to Community Products of Tambon Rahaeng Lat Lum Kaew Pathum Thani. Also to install test and evaluate the system. To develop the System Development Life Cycle (SDLC) method is used. To develop and implement PHP script language and MySQL database management system are used. And the system is installed on the Internet Server. To evaluate the satisfaction the 2 groups are the samples the first is the group of 5 operation users and the second is the groups of 40 general users. Convenience sampling is used for sampling method. Gathered and analyzed the data by statistical processing program for Windows software. The result of research show that the satisfaction of the first group (5 operation users) about input screen a data entry is in a good level (x=4.00). About working process and reporting of the system is in a good level (x=4.15) the satisfaction of the group is a good level (x=4.08). The satisfaction of the group (40 general users) the results appear in the same level to the satisfaction of the first group in every case (x=4.21). So the research results can be concluded that all samples are highly satisfied with this information system. And this system can be installed in real working and suit the user requirement.

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การประเมินผลการพัฒนาความรู้ต่อเนื่องทางวิชาชีพของผู้ทา บัญชีในภาคธุรกิจไทย ตามพระราชบัญญัติการบัญชี พ.ศ. 2543 รองรับประชาคมเศรษฐกิจอาเซียน
การประเมินผลการพัฒนาความรู้ต่อเนื่องทางวิชาชีพของผู้ทา บัญชีในภาคธุรกิจไทย ตามพระราชบัญญัติการบัญชี พ.ศ. 2543 รองรับประชาคมเศรษฐกิจอาเซียน

This research was aimed at studying 1) an outcome of the Continuing Professional Development (CPD) for Thai business bookkeepers under the Accounting Act B.E.2543 (2000) for Asean Economic Community and 2) an evaluation of the Continuing Professional Development (CPD) for Thai business bookkeepers under the Accounting Act B.E.2543 (2000) for Asean Economic Community in terms of casual relationship of knowledge and attitude with practice. The questionnaires were constructed as a research tool for collecting data from 398 Thai business bookkeepers. The data was statistically analyzed by SPSS version 16.0 and AMOS version 6.0 with frequency distribution percentage mean standard deviation and Structural Equation Modeling: SEM. In regard to the outcome of the Continuing Professional Development (CPD) the research finding indicated that the sample group had knowledge for the Continuing Professional Development (CPD) at high level ( =0.77). Their attitude was agreeable to the Continuing Professional Development (CPD) ( =3.63). Also they had practice on the Continuing Professional Development (CPD) at adequate level ( =0.74). In regard to the evaluation of the Continuing Professional Development (CPD) for Thai business bookkeepers under the Accounting Act B.E.2543 (2000) for Asean Economic Community in terms of casual relationship at a statistical significance of 0.05 the research finding indicated that knowledge and attitude had casual relationship with practice on the Continuing Professional Development (CPD) under the Accounting Act B.E.2543 (2000) for Asean Economic Community and knowledge had casual relationship with attitude of the Continuing Professional Development (CPD) under the Accounting Act B.E.2543 (2000) for Asean Economic Community. Furthermore this developed casual relationship model used for evaluating the Continuing Professional Development (CPD) for Thai business bookkeepers under the Accounting Act B.E.2543 (2000) for Asean Economic Community was created consistently with empirical data and had ability to predict at good level and acceptably because the correlation was 81.6% which its acceptance was more than 40%.

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“กลยุทธ์การตลาดท่องเที่ยวเชิงนิเวศ : กรณีศึกษาชุมชนบางกะเจ้า อ.พระประแดง จ.สมุทรปราการ”
“กลยุทธ์การตลาดท่องเที่ยวเชิงนิเวศ : กรณีศึกษาชุมชนบางกะเจ้า อ.พระประแดง จ.สมุทรปราการ”

The objective of this research is to study the demographic characteristics attitudes perceptions and life styles which influence the Ecotourism behaviors of Thai and foreign travels in Bang Kachao Community Phra pradaeng District Samut Prakan Province. The sampling consists of 400 tourists. The method used for data collection is questionnaire. The analysis of data collected is undertaken by statistical calculations based on percentage mean standard deviation and Pearson’s correlation coefficient. The findings suggested that most of the questionnaire respondents were ecological tourists of female gender was bigger number than male gender. These people were age range was 21-30 years bachelor degree. As for profession employees in the private sector were the highest rate followed by students. The average monthly income was ranging from 15000 – 20000 baht. In the ecotourism behavior the objective tourism was leisure time and most were accompanied by friends about 2 – 3 people. The highest rate of traveling mode was by private car 3 – 4 times per years. Most tourists of perception are television media and their desire go to ecotourism at the Bang Kachao Community again. In their eco-tourists view tourism in service sector was the highest level tourism in price was suitable for the worth price that ecotourists paid in the highest level tourism in place was suitable for the ecotourism place ranked highest level tourism in promotion was average. Besides tourism in atmosphere and convenience ranked highest level tourism in staff and number of staff were average. The factors which influenced different tourism behaviors were categorized on following aspect 1. Method of tourism data acquisition based on nationality profession and income. 2. Tour provocation based on age and income. 3. Number of trips taken based on nationality gender age marital status profession and income. 4. Traveling modes based on gender age profession and income. 5. Trip duration based on nationality education level profession and income. 6. Accommodation based on age education level and profession. 7. Budget based on nationality age marital status education level profession and income.

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