จำนวน Repository ( 194 )

ทิศทางการการศึกษาด้านสิ่งทอและออกแบบแฟชั่น แนวคิดการจัดการศึกษาที่มีผลต่อตลาดแรงงาน (Target market) กับการเข้าสู่อุตสาหกรรม 4.0 เพื่อความยั่งยืน
ทิศทางการการศึกษาด้านสิ่งทอและออกแบบแฟชั่น แนวคิดการจัดการศึกษาที่มีผลต่อตลาดแรงงาน (Target market) กับการเข้าสู่อุตสาหกรรม 4.0 เพื่อความยั่งยืน

The purpose of this research was to study the direction of education management in textile and fashion design: education management concepts which effect to labor market (Target Market) with toward industry 4.0 for sustainability which was studied by industrial textile and fashion design faculty Rajamangala Phra-nakhon University of Technology. The sample of this result was used of graduate students manufacturing entrepreneur and lecturer. The research tools were used questionnaires assessment and data analysis by SPSS for window and Microsoft Excel frequency percentage mean and standard deviation were used to analyze the obtained data. The results of the study showed about direction of education management in textile and fashion design: education management concepts which effect to labor market (Target Market) with toward industry 4.0 for sustainability that most of the respondents were graduate students had concerned about the relationship and responsibility as priority which the opinion scored as highest as X ̅ = 4.19 and their Ethics scored as X ̅ = 4.03 The manufacturing and entrepreneur scored high for almost topic; cognitive skills domain scored as( X) ̅ = 4.00 psychomotor domain scored as X ̅= 3.92 knowledge domain scored as( X) ̅ = 3.63 and relationship and responsibility domain scored as X ̅ = 3.59. But the scored of numerical analysis communication and information as medium as X ̅ = 2.83 the lecturer were most concentration about psychomotor domain as scored as X ̅= 4.03 which was the most popular the others domain was high scored; Ethics domain was scored asX ̅ =3.88 knowledge domain was scored as X ̅= 3.80 Relationship and responsibility domain scored as (X ̅ = 3.70) cognitive skills domain scored as (X ̅ = 3.54).

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ผลกระทบของประสิทธิผลการสื่อสารการตลาดแบบผสมผสาน และภาพลักษณ์เพื่อการส่งเสริมการตลาดที่มีความสัมพันธ์ต่อศักยภาพการแข่งขันของธุรกิจ โทรคมนาคมกรณีศึกษา บริษัท ทีโอที จากัด(มหาชน)
ผลกระทบของประสิทธิผลการสื่อสารการตลาดแบบผสมผสาน และภาพลักษณ์เพื่อการส่งเสริมการตลาดที่มีความสัมพันธ์ต่อศักยภาพการแข่งขันของธุรกิจ โทรคมนาคมกรณีศึกษา บริษัท ทีโอที จากัด(มหาชน)

This research aims to 1) study the demographic features to the view of the competitive potential in telecommunication business in Bangkok Metropolitan Region totally 4 sale departments and Metropolitan customer service department. 2) study the association of the effectiveness of marketing communication mix and corporate image in order to promote telecommunication business in Bangkok Metropolitan Region totally 4 sale departments and Metropolitan customer service department. 3) study the association of corporate image in order to promote and increase its potential to compete in telecommunication business in Bangkok Metropolitan Region totally 4 sale departments and Metropolitan customer service department. and 4) study the association of the effectiveness of marketing communication mix and competitive potential in telecommunication business in Bangkok Metropolitan Region totally 4 sale departments and Metropolitan customer service department. The Purposive Sampling was selected as a method to figure out a sample group who was the staff of TOT Public Company Limited in Bangkok. Staff’s job position were as follows; 1) Customer Service Center Manager 2) Financial Administrator and 3) Services Administrator 195 persons in total. The data were collected by using the questionnaire which was divided into 5 parts. The first part was the general information of the respondent’s status. The second part was the viewpoint of the marketing communication mix. The third part was the viewpoint of the corporate image in order to promote marketing. The fourth part was the viewpoint of the competitive potential in telecommunication business. And the fifth part was the closed-ended questions of the problem and solutions. This research was using descriptive statistics to analyze such as frequency percentage average SD (Standard Deviation) t-test One way ANOVA and Pearson‘s Correlation Coefficient analysis as hypothesis testing.

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ปัจจัยการสื่อสารการตลาดที่ส่งผลต่อพฤติกรรมการซื้อนมเปรี้ยวพร้อมดื่มของผู้บริโภคในเขตกรุงเทพมหานคร
ปัจจัยการสื่อสารการตลาดที่ส่งผลต่อพฤติกรรมการซื้อนมเปรี้ยวพร้อมดื่มของผู้บริโภคในเขตกรุงเทพมหานคร

The objectives of the research were 1) to study the level of marketing mix factors marketing communication mix and mettle of mind factors towards consumer buying behaviors toward drinking yoghurt 2) to examine the level of drinking yoghurt buying behaviors of dwellers in Bangkok 3) to compare the demographic characteristics and drinking yoghurt buying behaviors of people living in Bangkok 4) to investigate the marketing mix that influenced Bangkok’s consumer behaviors in choosing drinking yoghurt 5) to study the marketing communication mix that affected consumer behaviors in purchasing drinking yoghurt of Bangkok residents and 6) to explore the mettle of mind factors which influenced consumer behaviors towards buying drinking yoghurt of people in Bangkok Metropolitan. A sample was identified by a number of 400 people who reside in Bangkok Metropolitan. The questionnaires were distributed to the selected respondents in order to collect data. The statistical methods used to analyze data were frequency percentage mean standard deviation t-test one-way analysis of variance and enter multiple regression analysis. 1. The results indicated the majority of female consumers accounting for 62.50 percent. The age range from 31 to 40 was responsible for 42.70 percent. The bachelor’s degree holders comprised 59.80 percent. The employees working in the private companies were found 61 percent. As much as 66 percent of the sample remained unmarried and 31.50 percent of the people earned an average monthly income from 15001 to 20000 baht. 2. The marketing mix factors the marketing communication mix and mettle of mind factors were prioritized in a high level. The consumer buying behaviors were in a high level. 3. The increase of marketing mix factors including product price and place resulted in a higher level of drinking yoghurt buying behavior. 4. The marketing communication mix including advertising public relations and sales promotion increased the level of drinking yoghurt buying behavior. 5. The mettle of mind factors particularly in the aspect of lifestyle and personality stimulated a higher level of drinking yoghurt buying behavior. 6. People with different age occupation average monthly income and marital status had different drinking yoghurt buying behaviors with statistical significance at level .05 while different gender and educational background showed no differences of the buying behaviors.

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ผลของการใช้สารควบคุมการเจริญเติบโตร่วมกันต่อความเป็นพิษของเฮกซะคลอโรไซโคลเฮกเซนในข้าวโพดข้าวเหนียว
ผลของการใช้สารควบคุมการเจริญเติบโตร่วมกันต่อความเป็นพิษของเฮกซะคลอโรไซโคลเฮกเซนในข้าวโพดข้าวเหนียว

The effects of plant growth regulators alone or in combination on Hexachlorocyclohexane (HCH) phytotoxicity were studied. Waxy corn seeds were immersed in different plant growth regulators that are 1) 2 mg/l Indolebutyric acid (IBA) 2) 2 mg/l Thidiazuron (TDZ) 3) 2 mg/l Gibberellic acid (GA3) 4) 1 mg/l IBA + 1 mg/l TDZ 5) 1 mg/l TDZ + 1 mg/l GA3 and 6) 1 mg/l IBA + 1 mg/l GA3 then sawn in 30 mg/kg HCH-contaminated soil or non-contaminated soil for 10 days. All plant growth regulators could enhance shoot and root dried weight of waxy corn seedlings in non-contaminated soil. Only 2 mg/l GA3 could enhance root length of waxy corn seedlings in non-contaminated soil. In HCH-contaminated soil only 2 mg/l TDZ could increase shoot dried weight of waxy corn seedlings. Also 2 mg/l IBA or 1 mg/l IBA and1 mg/l GA3 could increase root fresh weight of waxy corn seedlings. The exposure with HCH in soil did not affect to shoot and root tissue even though the growth of shoot and root were inhibited. However the exposure with HCH and receive exogenous plant growth regulator induced aerenchyma formation in cortex and pith of waxy corn root.

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ผลของระดับอุณหภูมิในการอบแห้งถ่านอัดแท่งด้วยเครื่องอบแห้งพลังงานแสงอาทิตย์ร่วมกับรังสีอินฟราเรดไกล และเครื่องอบแห้งรังสีอินฟราเรดไกล
ผลของระดับอุณหภูมิในการอบแห้งถ่านอัดแท่งด้วยเครื่องอบแห้งพลังงานแสงอาทิตย์ร่วมกับรังสีอินฟราเรดไกล และเครื่องอบแห้งรังสีอินฟราเรดไกล

This research aims to study the effect of drying temperature on the changes in the moisture content of charcoal briquettes undergoing drying of solar energy and far-infrared radiation (Solar+FIR) and far-infrared radiation (FIR). The electricity consumption and the specific energy consumption were also investigated. The coconut shell charcoal briquettes with the initial moisture content of about 41-43% MW were dried at 55 60 and 65oC until the final moisture content of 8% MW was obtained. Based on the experimental results it was found that the drying temperatures and the drying methods had effects on the changes in the moisture content of charcoal briquettes. Drying at high temperature could reduce the moisture content of charcoal briquettes faster than that at low temperature. Drying using FIR could reduce the moisture content of charcoal briquettes faster than that using Solar+FIR. Moreover the electricity consumption and the specific energy consumption decreased with an increase in the drying temperature. Drying using Solar+FIR had lower electricity consumption but had higher specific energy consumption than drying using FIR. In this study the charcoal briquettes had the average heating value of about 6667.05 cal/g.

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