จำนวน Repository ( 262 )

ปัจจัยที่มีความสัมพันธ์ต่อการตัดสินใจซื้ออาหารเสริมเกี่ยวกับรูปร่างที่ได้รับรองมาตรฐานจากสำนักงานคณะกรรมการอาหารและยา (อย.)
ปัจจัยที่มีความสัมพันธ์ต่อการตัดสินใจซื้ออาหารเสริมเกี่ยวกับรูปร่างที่ได้รับรองมาตรฐานจากสำนักงานคณะกรรมการอาหารและยา (อย.)

The objectives of the study were 1) To Study Related Demography to Dietary Supplement Product Certified by the Food and Drug Administration (FDA) 2) To Study Related Demography to Marketing Communication Tool for Social Media 3) To Study Related Marketing Communication Tool for Social Media to Dietary Supplement Product Certified by the Food and Drug Administration (FDA). The study was a quantitative research. A sample was selected from people who bought Dietary Supplement Product Certified by the Food and Drug Administration (FDA). The sample group was 400 graduation. Representative sample the instruments in the study were 1) the questionnaire 2) the frequency percentage and mean were the parameters used for statistical analysis and Chi-square Correlation. The findings indicated that single females age between 19 - 29 years old. Monthly income between 10000 – 20000 baht. Objectives of using social media To Communicate through Facebook. Social media exposure time is 1.00 - 6.59 PM. Convenience is the reason for buying Dietary Supplement Product through social media. And Find Dietary Supplement Product through social media information manually. The hypothesis test was found Factors of Age Education Career Objectives of social media Duration of use Social Media Marketing Communication Tool for Social Media correlated to Dietary Supplement Product Certified by the Food and Drug Administration (FDA) and Factors of Sex Age Career correlated to Marketing Communication Tool for Social Media. Was statistically significant at .05 level

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ปัจจัยที่มีอิทธิพลต่อความเครียด ของพนักงานธนาคารของรัฐแห่งหนึ่ง ในสังกัดภาคที่ 1
ปัจจัยที่มีอิทธิพลต่อความเครียด ของพนักงานธนาคารของรัฐแห่งหนึ่ง ในสังกัดภาคที่ 1

This study aims to examine stress and factors in stress for employees in a public bank using questionnaire to collect data from the sample group consisting of 237 employees from a public bank. The hypothesis is analyzed by multiple linear regression. Result was: 1. Operational factors such as work description acceptance and accomplishment had positive impact on stress for the sampled bank employees. Operational factors constituted 40.30% of change in stress for the sampled group 2. Organizational factors such as work structure and relationship with colleagues likewise had positive impact on stress for the sampled bank employees. Organizational factors represented 34.30% of impact on stress for the sampled group.

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ปัจจัยภายในองค์กรที่ส่งผลต่อการทำงานเป็นทีม ของพนักงาน บริษัทอสังหาริมทรัพย์ที่จดทะเบียนในตลาดหลักทรัพย์แห่งหนึ่ง
ปัจจัยภายในองค์กรที่ส่งผลต่อการทำงานเป็นทีม ของพนักงาน บริษัทอสังหาริมทรัพย์ที่จดทะเบียนในตลาดหลักทรัพย์แห่งหนึ่ง

The purposes of the study on internal factors affecting employee team working at a real estate company listed on the stock exchange were to 1) organization internal factors of employees working at a real estate company listed on the Stock Exchange of Thailand 2) employees’ team working at a real estate company listed on the Stock Exchange of Thailand and 3) factors affecting employees’ team working at a real estate company listed on the Stock Exchange of Thailand. The research data were collected from a questionnaire and statistically analyzed by percentage mean (σ) standard deviation Spearman rank correlation coefficient test and stepwise regression analysis of independent variables on dependent variables. According to the research (1) the general data analysis revealed that most population of the real estate company listed on the stock exchange was female 62 persons accounting for 55.4% 66 persons aged 31-40 years of age accounting for 58.9 % 89 persons accounting for 79.5% holding bachelor degrees and 55 people accounting for 49.1 % having less than 3 years’ work experience. (2) As for the results on the analysis of the organization internal factors it was found that internal factors within the organization were at high levels. When considering individually it could be categorized in descending order as follows Values (μ = 4.27) Skills (μ = 4.25) Personnel (μ = 4.20) Structure (μ = 4.20) Management ( μ = 4.18) System ( μ = 4.17) and Strategy ( μ = 4.04) respectively. (3) Concerning the team working factors the overall result was at a high level. When viewing individually in descending order it was revealed as follows: Cooperation ( μ = 4.20) Communication (μ = 4.11) Correspondence (μ = 4.10) Creativities (μ = 4.06) Continuous improvement (μ = 4.01) respectively. The organization internal factors in terms of values personnel skills and management affected on team working of employees at a real estate company listed on the stock exchange with statistical significance at the level of .05

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ปัจจัยส่วนประสมทางการตลาดที่มีอิทธิพลต่อความภักดีของผู้บริโภคในการเลือกใช้บริการธุรกิจตัวแทนจำหน่ายเครื่องมือลมนำเข้าจากประเทศญี่ปุ่น
ปัจจัยส่วนประสมทางการตลาดที่มีอิทธิพลต่อความภักดีของผู้บริโภคในการเลือกใช้บริการธุรกิจตัวแทนจำหน่ายเครื่องมือลมนำเข้าจากประเทศญี่ปุ่น

The objectives of this research were to study 1) the marketing mix factors of choosing derlers of Japanese imported wind instruments 2) consumer loyalty of choosing derlers of Japanese imported wind instruments and 3) to study the influence of marketing mix factors in choosing derlrs of Japanese imported wind instruments. The sample group was 240 consumers who chose to use sales representatives Japanese imported wind instruments. The questionnaire was used to collect data in the metropolitan areas. The data were analyzed using statistics including frequency percentage mean standard deviation and multiple regression analysis which was applied to test the hypothesis. The study result indicated that most respondents were males aged between 31 - 40 years old working as engineers earning monthly income averaged between 20001 - 40000 baht. The marketing mix factors of Japanese imported tools dealers in terms of the distribution channel was considered highest followed by the price process personnel product physical characteristics and the marketing promotion respectively. Regarding the consumer loyalty in choosing Japanese imported wind instrument dealers the highest was word of followed by the price sensitivity purchasing intention and claim behavior respectively. The hypothesis testing reveal that the marketing mix factors in terms of price did influence the loyalty in all aspects namely word of mouth purchasing intention price sensitivity and claim behavior. Therefore the hypothesis was accepted. The marketing mix factor related to product had no influence on loyalty in every aspect such as word of mouth purchasing intention price sensitivity and claim behavior. Therefore the hypothesis was rejected. The marketing mix factor related to the process and price that influenced the consumer loyalty towards word of mouth in choosing dealers of Japanese imported wind instruments. The marketing mix factors related to price sales staff and distribution channels influenced the consumer loyalty in choosing dealers of Japanese imported wind instruments. The marketing mix factors related to price sales staff and process influenced the consumer loyalty and price sensitivity in choosing dealers of Japanese imported wind instruments. The marketing mix factors related to the physical characteristics price and marketing promotion influencing consumer loyalty claim behavior and promotion in choosing dealers of Japanese imported wind instruments.

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ปัจจัยที่มีอิทธิพลต่อความจงรักภักดีของพนักงานที่มีต่อองค์กร กรณีศึกษา กลุ่มธุรกิจอุตสาหกรรมการผลิต ผลิตภัณฑ์อาหาร จังหวัดนนทบุรี
ปัจจัยที่มีอิทธิพลต่อความจงรักภักดีของพนักงานที่มีต่อองค์กร กรณีศึกษา กลุ่มธุรกิจอุตสาหกรรมการผลิต ผลิตภัณฑ์อาหาร จังหวัดนนทบุรี

This research was aimed to study employees’ loyalty in manufacturing industry as well as motivation influencing their loyalty. The samples were 360 employees working in the Food manufacturing industry in six districts in Nonthaburi. The questionnaire was used as a tool to collect data which were analyzed by statistics including percentage mean standard deviation. to test the hypothesis T-test one-way Anova and Multiple Regression Analysis were applied. It was found that most employees werefemale over 36 years of age with lower degrees than bachelors degrees 10000 - 15000 baht monthly income and more thansix years of work experiences. In the overall they had average motivation in performing their work in terms of incentives and supporting factors. Most employees were highly loyal to the organization as a whole namely awareness feelings and expressions respectively. The hypothesis testing determined the statistical significance level at 0 . 0 5 revealed that different genders showed different feelings however they were not different in terms of expressions perceptions and loyalty to the organization. Different ages differed in terms of expressive behavior feelings perceptions and loyalty to the organization.

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