จำนวน Repository ( 580 )

การผลิตสื่อประชาสัมพันธ์มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร ในรูปแบบเสมือนจริง 3 มิติ
การผลิตสื่อประชาสัมพันธ์มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร ในรูปแบบเสมือนจริง 3 มิติ

The objectives of the study were to produce 3D virtual reality media production for public relations of Rajamangla University of Technology Phra Nakhon and to study the satisfaction of the 3D virtual reality Media. This research was research and development. The data was collected from a sample of 400 samples. Data was analyzed by mean and standard deviation (S.D.). The results showed as follows: the sample group had the satisfaction to 3D Virtual Reality Media for Public Relations of Rajamangla University of Technology Phra Nakhon was at a high level.

2564
ปัจจัยที่มีผลต่อการเลือกซื้อผลิตภัณฑ์ขนมเปี๊ยะแบบดั้งเดิมของผู้บริโภคในจังหวัดชลบุรี
ปัจจัยที่มีผลต่อการเลือกซื้อผลิตภัณฑ์ขนมเปี๊ยะแบบดั้งเดิมของผู้บริโภคในจังหวัดชลบุรี

The purposes of this research were: 1) to study the individual factors of consumers in Chonburi Province 2) to investigate the marketing mix factors used for purchasing decisions of traditional Chinese pastry cake products of consumers in Chonburi Province 3) to find out the purchase decisions of traditional Chinese pastry cake products of consumers in Chonburi Province 4) to examine factors affecting the purchase decisions of traditional Chinese pastry cake products of consumers in Chonburi Province and 5) to establish guidelines for the development of Chinese pastry cake products for consumers in Chonburi Province. The sample in this study included 400 consumers in Chonburi who chose to buy Chinese pastry cake products and 7 business owners who sold Chinese pastry cake products. The research instruments consisted of questionnaires and interviews. The data were analyzed by using statistical analyses: frequency percentage mean standard deviation chi-square and descriptive data analysis. The results can be summarized as follows: 1) Most of the consumers were female between the age of 31-40 running a private business with an average monthly income of 20001 - 30000 baht and 74% of the study sample reside in Chonburi Province. 2) Overall consumers’ attention for the marketing mix was at a high level. When considering each aspect of the marketing mix factors the results reported that customers’ attention for the marketing mix from the most to the least: location individual price customer service marketing promotion and products. 3) The consumers purchased pastries as gifts or souvenirs for other people. Most of them bought a mix of golden bean paste pie and pumpkin in syrup once a month (3 - 4 pieces about 201 - 500 baht each time). Most consumers bought those desserts for themselves. 4) Factors affecting Chonburi consumers’ purchase decisions for Chinese pastry cake products were as follows: 4.1) The individual factors affecting consumer’s purchase decisions involved gender age occupation and average monthly income. Those factors affected the purchase decisions of Chinese pastry cake products of consumers in Chonburi Province with statistically significant differences at the .05 level. The residence of the consumers however did not result in purchasing decisions of Chinese pastry cake products at the .05 level of significance. 4.2) Marketing mix factors affecting consumers’ purchasing behavior included products price distribution marketing promotion personal factors location and service with significant results at the .05 level. In addition to the guidelines on how to develop Chinese pastry cake products for consumers in Chonburi Province the business owners should improve the pastries to attract market demand. Packaging improvement should be a combination of modern and traditional styles. The price should be various based on the types of products. Also developing distribution channels through social media and the decoration of attractive storefronts with Chinese themes should be implemented. Moreover there should be advertising through social media. Employees should be trained on the product and customer service knowledge. The store must be easily accessible to common people using public transportation. The shop owners should focus on the quality of the customer service and customer satisfaction enhancement.

2564
ระบบสารสนเทศเพื่อส่งเสริมผลิตภัณฑ์วิสาหกิจชุมชนบ้านสามเรือน จ.เพชรบุรี
ระบบสารสนเทศเพื่อส่งเสริมผลิตภัณฑ์วิสาหกิจชุมชนบ้านสามเรือน จ.เพชรบุรี

The development of information system to promote the product of Ban Samruen Community Enterprise Phetchaburi Province has the objective to promote the product of Ban Samruen Community Enterprise. Increase distribution channels for community products. In addition assess the satisfaction with the information systems to promote community science products. The built system makes operation easier. Data storage and product type classification Organized using PHP5 HTML5 CSS3 SQL and phpMyAdmin to design the database. The results of the satisfaction assessment of 30 website visitors was 4.57 the highest level. And the evaluation of system performance by experts on average 4.60 was at the highest level showing that the information system for promoting products of Ban Samruen Community Enterprise Phetchaburi can be applied to promote community enterprise products for the future use

2564
การผลิตและการเก็บรักษากุนเชียงปลาลดไขมันพร้อมบริโภค
การผลิตและการเก็บรักษากุนเชียงปลาลดไขมันพร้อมบริโภค

This study aims to study the recipes and development of Shogun fish sausage products by studying the use of fat substitutes in Shogun fish sausage products. Study the nutritional value of Shogun fish sausage products and study the shelf life of fat-reducing Shogun fish sausage products. The results of the evaluation of the liking of the fish sausage in 3 formulas with a 9 points Hedonic scale method by 50panelist. The first accept to recipe of Wilasinee (2011) that it had sugar and soy sauce more than any other recipe. As a result the taste panelist gave more points than recipes 2 and 3 so they chose recipe 1 as the basis for the study of fat substitution with invading powder mixed with xanthan gum in the fish sausage. Amount 3 levels: 50 percent 75% and 100% of total fat content. It was found that the panelist accepted a recipe that replaced 100% of fat in terms of color smell and taste. In the part it was found that the panelist accepted the recipe at 75% more than because the fish sausage also had a soft texture from some fats but when thinking of benefits that will be gained from fat substitution with invading powder mixed with xanthan gum in the fish sausage. As a result it selected the level of recipe that uses all the fat substitutes to develop as a fat-reducing fish sausage when bring developed sausages to study nutritional value and compared to the basic recipe it was found that protein content and humidity. It’s not different but the amount of fat is less than basic recipe and fiber content is greater than the basic recipe. That result of the use of invading powder mixed with xanthan gum to replace the fat that is the ingredient in the fish sausage product. Then a study was conducted to assess the shelf life. After frying the sausage with a vacuum frying machine and packed with vacuum aluminum foil bag for 4 weeks and then analyzed for chemical and microbial analysis. It found that the quality is in according the community product standard fish sausage (Standard No. 104/2555).

2564
การผลิตเอทานอลจากเปลือกแตงโมโดยกระบวนการหมัก
การผลิตเอทานอลจากเปลือกแตงโมโดยกระบวนการหมัก

Ethanol is a form of renewable energy. That can be used as fuel. Can replace gasoline or diesel. Fuel is an important factor driving the countrys economy. Ethanol can be produced from agricultural products garbage and various waste. his research uses watermelon rind. Which is waste from the community as a raw material for the production of ethanol by the fermentation process the microorganisms used in the fermentation process are ball flour. After fermentation for 6 hours it was found that the watermelon rind weighing 10 grams measured the concentration of alcohol. The concentration was 9.3 % VOL 18 Brix %. 20 grams of watermelon rind measuring the concentration of alcohol The concentration of 8.1 % VOL 16 Brix % of watermelon rind at 30 grams measured the concentration of alcohol. Get the concentration 8 % VOL 16 Brix % watermelon rind at 40 grams measure the concentration of alcohol get the concentration of 7.9 % VOL 15.1 Brix % and watermelon rind at 50 grams measure the concentration of alcohol the concentration of 7 % VOL 15 Brix %. Therefore it can be said that the watermelon rind which is waste from the community. Is a raw material with high potential for ethanol production to be used as a renewable energy source Instead of using raw materials from food plants and other energy crops.

2564