The purpose of this study were to 1) study consumer’s behaviors at on choosing fresh coffee at restaurant 2) investigate marketing strategies affecting the consumer’s decision on choosing fresh coffee at restaurant 3 ) compare personal factors affecting the consumer’s decision on choosing fresh coffee at restaurant at Thai Airways International classifications on the factors for the educations will be consumer’s decision on choosing fresh coffee of Yellow Orchid Restaurant at Thai Airway International. The sample group was 225 Thai customer’s using the restaurants. The questionnaire was used in this study to collect data. The statistics used this research were percentage mean frequency standard deviation t-test and F-test. The results showed that the men age 35 to 45 years old work as employees for the private companies with salary of 35000 bahts and up the reasons for having coffee were because of the conferences and meetings. From 7:00 am until 9:00 am cost around 85 bahts/time. Consume hot coffee at least 1 cup. Cappuccino and latte are popularly being selected among the people. Do not buy other products alongside coffee. Change the coffee type sometimes. Other than coffee then they’ll be lemonade Anchan juice and decide for yourself. As for the marketing strategies affecting the consumer decision on choosing Fresh Coffee all strategies were rated high. According to the comparative marketing strategies affecting consumers in choosing Fresh Coffee it was found that sex or gender played no role in using the restaurant. However age affected products Place Promotion People process of service and Physical with significant statistic level at 0.05. However vocation affected products Place Promotion with significant statistic level at 0.05. However Earnings affected products price Place People process of service and Physical with significant statistic level at 0.05

The research objective is to utilize the waste water at 12ºC to 20ºC in exchange with the process water at the temperature of 29ºC. After entering the heat exchanger the process water will have the reduced temperature of 19ºC and then will be delivered to the cooler so the temperature of the process water will further be reduced to 15ºC to involve in the production process. Consequently the cooler’s energy use is lower. Since the common coolers used in these days have problems about the clogged system caused by shrimp residue the cleanup of the system is difficult and the maintenance cost is high. With this problem the research and development of the new heat exchanger is carried out resulting to the Shell and Tube Heat Exchanger type with the angled lid and the waste water flow control pads allowing the water alternatingly running through the lower part and upper part of each pad. The process water will flow in the 6 sets of the stainless tubes with 2 mm. thickness ½ inch diameter and 6 meter length. The space between the set is 5 centimeters for exchanging heat with the waste water flowing outside the tubes. The study conclusion is that the new heat exchanger can reduce the temperature of the process water to 19ºC so it can save the electricity cost of the cooler for 886485 baht per year and make the cleanup easier without taking off the equipment parts thus lowering the maintenance cost as well.

This research explored the Marketing Mix (4P’s) factors affecting vocational education textbook buying decision of target customerss Wankaew Edutainment Co.Ltd. in Bangkok metropolitan area. The Population in this study are teachers and lecturers belong to vocational schools in Bangkok. The equation used to calculate the unknown sample population at 95% confidence level. The sampling and statistical sample of 400 active research. That have statistics used in this research is the Binary logistic regression. The results showed that with ten issues from three aspects that affect buying decisions. The level of statistical significance was 0.05 The 4P’s product clarified on two issues includes learning plans and test examination for course number 200 as a Microsoft Word file containing a CD and given to the print format four-color throughout. The 4P’s place focused on three issues as books sold through shops in the area close to the Lyceum sales by telesales and distributed E-Commerce system. The 4P’s promotion focused on five issues as counseling services academic and teaching buyer can author textbook buyer invite participants academic buyer have joined academic work and advertising through social media and website.

The purposes of the research were 1) to study the personal factors of the RMUTP undergraduate; 2) students of examine the opinions of the students participating in the activities; and 3) to compare levels of students’ opinions on activities porticipation according to their personal factors. The samples were 400 undergraduate students of Rajamangala University of Technology Phra Nakhon chosen by using proportional stratified sampling. The research instrument used to collect data was the questionnaire. The data were analyzed by t-test and F-test to compare the percentage mean value and the standard deviation. The level of statistical significance was at .05 level and multiple comparison test was run by Scheffe. application. . The result of research found that the majority of students were male (54.8%) the students were studying in the first year (29.3%) Bangkok commercial campus (47%) the students whose parents were together (72.3%) the students whose families had more than 4 members (68.25%) the students whose total family incomes (baht/month) 30000-39999 baht (22.3%) the students lived in their house/relatives house (3.98%) by the highest average side was benefit that received from attending the activities (3.98%) an opinion of students about attending the activities held by RMUTP have the overall level in high (3.67%) The hypothesis testing revealed that Rajamangala University of Technology Phra Nakhon students’ opinions had significant difference at .05 level in terms of their academic year and faculty.

This study aims to examine directions for addressing student quarrel problems in a private vocational college and to propose the possible directions in preventing and solving those problems. It is a qualitative research using the in-depth interview technique. There are a total number of 21 key informants: 1 education institute administrator 5 teachers having either direct experiences on quarrels or students under their supervision involving in quarrels 10 students (5 alumni and 5 current students) who have engaged in quarrels and 5 guardians of students involving in the quarrels. According to the research results there are 4 principal causes of quarrels: 1) friends and senior students; 2) internal environment of family; 3) students’ lifestyle culture; and 4) college location. Today thanks to the technological advancement the revilement or provocation of quarrels or insult is not limited to the face-to-face style alone; it can also be made through online social media (Facebook or LINE application). This eventually leads to the serious quarrels. The quarrel nowadays is not for personal satisfaction or revenge to frighten other party but for killing. In this regard the measures according to the Ministry of Education’s quarrel prevention and solution strategy are: recordkeeping firearm inspection and appointment of teachers to be stationed at certain risk locations. These actions succeed in reducing the number and severity of quarrels. Moreover it is also found that the measures proclaimed by virtue of Section 44 of Constitution of the Kingdom of Thailand (Interim) B.E. 2557 (2014) are also highly effective in solving quarrel problems. Nonetheless the discussions between the education institute administrators are the unsuccessful solution for solving the quarrel problems among vocational students.