This study aimed to investigate the Factors affecting the decision of consumers to choose Chinese catering enterprises Amphoe Bang Len Nakhon Pathom case studies Chung Prochana. And compare marketing mix factors that influence the decision of consumers to choose Chinese catering enterprises. By personal factors the samples used in the study is that consumers of Chinese catering enterprises nutrition 390 Hueg engines used in the study was a questionnaire0 Statistics used were frequency percentage mean and standard deviation values t-test and F-test. The study indicated that users Chinese of Chung Prochana Hueg nutrition0 Most were female aged 20 to 30 years of education below a bachelors degree0 Generally workers the average income per month 10001 – 15000 baht user behavior serves Chinese of Chung Prochana Hueg find a job in the ordination. The reason for choosing the services like the taste of food. Channels of contact in person / phone price of 1500 baht per table. And the opportunity to come back to repeat0 The study of factors that influence the decision of consumers to choose Chinese catering enterprises0 The overall high level all sides. And the comparison factor marketing mix to influence the decision of consumers to choose Chinese catering enterprises of Chung Prochana. Hueg by personal factors found education the decision affects the product0 And the promotion of statistical significance at the 0005 level and career decisions affect the marketing mix and 7 are statistically significant at the 0005 level0

The purpose of this research is 1) to compare the trend on goods purchase classified by demographic characteristics 2) to study the service marketing mix and pattern on the leading of life having the effect on goods purchase behavior 3) to study the goods purchase behavior having the effect on behavioral trend on goods purchase. Sampling group used in the research are 400 customers purchasing goods at Thonburi Occasional Market (Sanamluang 2) by using Questionnaires as the instruments in gathering information data. Analysis statistics are frequency percentage mean and standard deviation t-test One-way ANOVA and Multiple Regression Analysis. It is found as a result of the research that most of the Questionnaire repliers are of male sex with ages ranging from 25 years to 34 years; marital status as being married/or cohabitation; educational level of Bachelor Degree engaged in the occupation of private company employees earning monthly incomes ranging from 10001 Baht to 20000 Baht; placing the importance on service market mix in the overall aspects and the incomes which are the aspects of the products prices places marketing promotions sales staff physical characteristics and the process in high level; paying interests in the pattern on the leading of life in the overall aspects and by the aspect which are the aspects of the activities interests and opinions in high level; number of travels for goods purchase per 3 months is approximately 5 times averagely; average expenses on goods purchase each time is 2307 Baht with a trend to return for the goods purchase again and will recommend other persons to come for goods purchase as well. As a result of hypothetical test it is found that customers of different ages have the behaviors on goods purchase on the aspect of number of travels for goods purchase per 3 months differently with implicitly statistical significance at the level of 0.05 and the service market mix on the aspect of the prices and places have the effect on goods purchase behavior on the aspect of the number of travels for goods purchase per 3 months; the service market mix on the aspect of physical characteristics and pattern on the leading of life activities and interests have the effect on goods purchase behavior on the aspect of the expenses on goods purchase each time. In addition the goods purchase behavior on the aspects of the goods purchase each time has the effect on the trend on the goods purchase behavior on the aspect of a return for goods purchase again and the goods purchase behavior on the aspect of the number of travels for goods purchase per 3 months has the effect on the trend on the goods purchase behavior on the aspect of goods purchase behavior on the aspect of recommending the other persons to come for goods purchase.

This research was aimed to (1) study the emotional intelligence perceived organizational support and the organizational commitment of the supporting staff working at Rajamangala University of Technology Phra Nakhon categorized by work fields (2) study the relationship between emotional intelligence perceived organizational support and the organizational commitment of the supporting staff working at Rajamangala University of Technology Phra Nakhon categorized by work fields and (3) to study the influence of emotional intelligence perceived organizational support and the organizational commitment of the supporting staff working at Rajamangala University of Technology Phra Nakhon categorized by work fields. The survey data was collected by a questionnaire from 235 staff working at Rajamangala University of Technology Phra Nakhon. The data analysis relied on descriptive statistics to analyze the frequency and percentage for the general summary of the respondents. Average mean and standard deviation were applied to analyze the data on the level of emotional intelligence the awareness levels of the corporate support and the level of the organizational commitment. Pearsons product moment correlation coefficient was used for the first test and the multiple regression analysis for the second test. The research results were found that Rajamangala University of Technology Phra Nakhon staff’s emotional Intelligence and the support recognition were in high level in the overall. The hypothesis testing revealed the relationship of emotional intelligence the perceived organizational support and the commitment to the organization Rajamangala University of Technology Phra Nakhon staff in terms of norm was low as well as the emotional aspect. The lowest level was the staff persistence. In all commitment aspects the relationship between the overall perceived organizational support was positively related to their organizational commitment which were average concerning the aspects of emotion and persistence. Every aspect was related to the organizational commitment was accordingly positive. The analysis on emotional intelligence and perceived organizational support affected the commitment of Rajamangala University of Technology Phra Nakhon staff at the statistically significant at the 0.05: (1) it was found that psychologically the overall emotional intelligence did not affect organizational commitment (P = 0.065). The overall perceived organizational support had a psychological influence on the organizational commitment (P = 0.000) with B value of the perception of organizational support at 0.048 meaning that if the perceived support of the organization increases one unit of psychological commitment there will be. an increase of 0.048 persistence; (2) the commitment concerning the persistence revealed that the overall emotional intelligence did not influence the of organizational commitment (P = 0.445) and the overall perceived organizational support Influenced the organizational commitment with the persistence (P = 0.000) as the B value of the organizational support was 0.057 meaning that if the perception of the organization support increase for one unit the persistence will constantly increase at 0.057; (3) the organizational commitment relating to the norm aspect revealed the overall f emotional intelligence affected the organizational commitment (P =0.003) with the B value of the emotional intelligence at 0.015 meaning that if one unit of the emotional intelligence increases there will be 0.015 increase in the norm aspect. The overall perceived organizational support influenced the organizational commitment in the aspect of norm (P = 0.000) with the B value on the perception of organizational support of 0.059 meaning that if the perceived organizational support increases for a unit there will be an increase on the norm aspect at 0.059.

This study was aimed to examine the marketing mix factors affecting the decision to study at the Doctor of Business Administration Program of Rajamangala University of Technology Phra Nakhon graduate students. 287 samples used in this study were students attended the program during 2006 – 2014. The data were collected by a questionnaire and analyzed by mean standard deviation (S.D.) Pearson’s Product Moment Correlation Coefficient regression analysis and Binary logistic regression analysis. The research showed that marketing mix affecting the decision to study at the Doctor of Business Administration Program of Rajamangala University of Technology Phra Nakhon graduate students in the overall were high at statistically significant of 0.05 level including the personnel (People) and the image of the university (Product) with a mean of 4.16 followed by the physical image (Physical) of 4.14. The marketing mix factors that influenced the students’ decision making to study for a PhD. degree in Doctor of Business Administration Program MBA students with the following prediction equations Logit = 5.371-1.604 (Product) -0.073 (Price) -0.339 (Place) -0.481 (Promotion) + 0.189. (People) + 1.122 (Process) - 0.139 (Physical). The independent variables that affected the decision making included the image of the university (Product) in terms of the instructor qualifications and their academic quality as required by the market the reputation of the university known and recognized for its curriculum diversity and the high ranking. Also the university extracurricular activities were as well accepted in accordance with the requirements such as the study abroad and academic progress over time. However if interested people had received negative information about the university they would have been uninterested to further their study for a PhD. degree in Doctor of Business Administration Program

This thesis was aimed to compare the demographic factors of employees and organizational commitment and to study the relationship between benefit satisfaction and organizational engagement of Sirikarn Intertrade Company Limited employees. 60 people were the population who responded to the questionnaire. The data collected were analyzed by frequency mean standard deviation hypothesis testing mean t-test and F-test and correlation coefficient (Rho) determined by statistical significance at 0.05 The results of the study revealed that the majority of the respondents were males over the age of 34-41 years old. Most of the respondents’ education were below the bachelors degree 50 percent married and 50 percent single with the work tenure of more than 10 years. The analysis of employee engagement showed that their organizational engagement at Sirikarn Intertrade Company limited in the overall was very high. When considering the individual aspect top three aspects were work desire willingness to dedicate and trustworthiness. When considering overall satisfaction towards Sirikarn Intertrade Company Limited benefits the three highest aspects included safety recreation and bonus and welfare.