จำนวน Repository ( 952 )

การพัฒนาศักภาพและทักษะที่จำเป็นของกลุ่มคนทำงานภาคอุตสาหกรรมบริการ (การโรงแรมและการท่องเที่ยว) ในเขตกรุงเทพมหานคร
การพัฒนาศักภาพและทักษะที่จำเป็นของกลุ่มคนทำงานภาคอุตสาหกรรมบริการ (การโรงแรมและการท่องเที่ยว) ในเขตกรุงเทพมหานคร

This research aims to analyze demand Necessary Skills and ways of collecting the credit to transfer into the education system of Service Industry Workers (Hospitality and Tourism) in Bangkok. The research results found 4 points that is; (1) career stability (2) knowledge (3) services (4) awareness and self-esteem value During the research process of training course curriculum found that there are three courses that is English training course for hospitality industry Excellent Services technique for customer impressive course using technology “Amadeus” system for booking and ticketing in tourism and hospitality industry. These courses become a set of learning handbook and trained to the target group service working to learn and have knowledge up-skilled and have a positive thinking to work in service industry. In term of earning credit from these courses into the education system in form of transfer credit by using knowledge and experiences the results from research seminar can be conclude into two ways (1) transfer credit from the course that has certificate or do not have any certificate still can transferred within the guarantee from institution (2)transfer credit from certified course should be specify with the exactly total houses studying or have a test and evaluate the learning outcomes from the courses.

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รูปแบบกลยุทธ์การปรับตัวสู่ Social Banking ของธนาคารอิสลามแห่งประเทศไทย
รูปแบบกลยุทธ์การปรับตัวสู่ Social Banking ของธนาคารอิสลามแห่งประเทศไทย

This research aims to examine The Islamic Bank of Thailands social banking adaptation strategy model. This qualitative research applied Delphi Technique by synthesizing documents and in-depth interviews with 17 social banking experts. The researcher used descriptive statistics namely Median and Mode to analyze the data. The consistency and consensus among the experts were analyzed by the absolute value of the difference between the Median Mode and Inter Quartile Range. A Consistency Index (IOC) value was applied to assure the validity between the questions and the objectives. The results showed that: The Islamic Bank of Thailands adaptation strategy model consists of 7 main strategies: 1) innovative organization strategy 2) learning organization strategy 3) goal-oriented organizational culture strategy 4) effective internal communication strategy 5) resilient organization strategy 6) leader of change strategy and 7) employee involvement strategy. In sum this adaptation strategy is to balance traditional and new financial services that need to comply with the Islamic society culture and economy and aims to expand the service accessibility under Islamic principles

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กลยุทธ์การตลาดธุรกิจสตาร์ทอัพด้วยนวัตกรรมผลิตภัณฑ์สมุนไพรแปรรูปจากใบพลู จังหวัดสมุทรสาคร
กลยุทธ์การตลาดธุรกิจสตาร์ทอัพด้วยนวัตกรรมผลิตภัณฑ์สมุนไพรแปรรูปจากใบพลู จังหวัดสมุทรสาคร

The purposes of this research were to 1) study marketing opportunities of Samutsakorn’s processing herbal product with betel leaf 2) present the marketing strategy of startup business in processing herbal product. with betel leaf The samples were 1) person has problem about skin and person interest for thai herbal product 2) entrepreneur of startup business about processing herbal product with betel leaf 3) farmer group grow betel tree in Samutsakorn Province. The research instruments were depth interviewing and descriptive analysis. According to the research process it found that the great market trend for Thai herbal product and increasing capability of entrepreneur of startup business about processing herbal product with betel leaf is market opportunities for processing herbal product. Moreover marketing mix strategies of processing herbal product with betel leaf consisted of product strategies price strategies place strategies promotion strategies which could be used to recommend the marketing strategies in order to meet future local and national market needs.

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การพัฒนาแอปพลิเคชันเพื่อรองรับการท่องเที่ยวจังหวัดสมุทรสงคราม
การพัฒนาแอปพลิเคชันเพื่อรองรับการท่องเที่ยวจังหวัดสมุทรสงคราม

The development of the application to support tourism in Samut Songkhram province aims to develop accommodation search applications. Hotels attractions OTOP products to promote the distribution of OTOP products in tourist attractions to assess satisfaction with developed applications using AppSheet Google Sheet Google Map and other open-source software to develop and surveys to collect data assess satisfaction with built applications. Perform statistical data analysis Percentage average standard deviation The results showed that the application to support tourism in Samut Songkhram province Help promote comprehensive tourism in Samut Songkhram Province Enhances the distribution channels of OTOP products in tourist attractions. The results of the satisfaction assessment from 50 users in the sample system showed that users were satisfied with the application to support tourism in Samut Songkhram province with an average of 4.41 standard deviations of 0.06. Can be used.

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แบบจำลองธุรกิจผลิตภัณฑ์น้ำพริกแกง วิสาหกิจชุมชนบ้านคลอง สำโรง อ. บ้านแพ้ว จ. สมุทรสาคร สู่เศรษฐกิจชุมชนที่ยั่งยืน
แบบจำลองธุรกิจผลิตภัณฑ์น้ำพริกแกง วิสาหกิจชุมชนบ้านคลอง สำโรง อ. บ้านแพ้ว จ. สมุทรสาคร สู่เศรษฐกิจชุมชนที่ยั่งยืน

: Research on the business model of curry paste products Ban Khlong Samrong Community Enterprise Ban Phaeo District Samut Sakhon Province towards a sustainable community economy the researcher aims to study and analyze a business model for curry paste products and to develop curry paste products. to be desired and choice for consumers by qualitative research and participative action research. (Participatory Action Research: PAR) and the research was conducted in 3 steps namely 1) to study the concepts and theories of Business Model Canvas in order to formulate a business model for Nam Prik Kaeng products; 2) Analyze the data from an in-depth interview. Focus group discussion from the stakeholders and 3) Content Analysis with the Nam Prik Kaeng product business model. Ban Khlong Samrong Community Enterprise Ban Phaeo District Samut Sakhon Province and summarized the research results by descriptive analysis. Enterprise Ban Phaeo District Samut Sakhon Province towards a sustainable community economy is to enable the development of a business model of the Ban Khlong Samrong Community Enterprise Group. By applying modern management knowledge to manage community enterprises The results of this research can be used to communicate and create mutual understanding among community enterprise members. as a guideline for further development of curry paste products And the knowledge from this research can be used to train the community enterprise group to have knowledge on business management. Suggestions from this research found that Ban Khlong Samrong Community Enterprise Ban Phaeo District Samut Sakhon Province still lacks knowledge in marketing. Therefore there should be an extension in the next market research project.

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