This study was aimed to explore marketing channel of organic longan in domestic and foreign markets as well as problems encountered of the northern organic longan group. Data collection was done through in-depth interview and focus group discussion. Results of the study revealed that the northern organic longan group had marketing channel of organic lognan both in domestic and foreign markets. It was found that domestic market employed two channel: selling organic longan directly to consumers and selling organic longan to middlemen. For foreign market it was found that the northern organic longan group sold their yields to middlemen and after that the middlemen sent it to foreign market. In the case of domestic market organic longan was mostly sent to Top Supermarket. For foreign market it was mostly sent to Singapore European and Asian countries. For problems encountered the following were found: an amount of organic longan was inadequate for need of the market; uncertainty of organic longan yields in each year; few organic longan markets; and increased production costs due to high price of gasoline.

This research aims to study influence of factors on crisis communication in tourism and integrated marketing communication of entrepreneurs and foreign tourists. This study is quantitative research by survey using end-closed questionnaires with data collecting from 400 foreign tourists and 400 entrepreneurs. The statistics used for data analysis by descriptive analysis include Frequency Distributions Percentage Mean Standard deviation. And analyze The Linear structural equations modeling by LISREL. The research results showed that the foreign tourists expected that during the crisis Thailand should ensure the safety of tourists. The most suitable integrated marketing communication tool after crisis is country identities. From entrepreneurs’ side they also expected that the entrepreneur should be communicated directly with officer in charge during the crisis about sale promotion and changed tourism program for safety. Also the most suitable integrated marketing communication tool after the crisis is internet. The linear structural equation modeling of either group is consistent with the empirical data. Thailand reacted to the crisis occurred rapidly by using the two-way communication to provide information to tourists best describe crisis communication at 87 percent. On the other hand marketing promotion best describe integrated marketing communication at 74 percent.

This is a research of Independent study on “Integrated Marketing Communications Factors Influence the Decision to Purchase Tablets in the Bangkok Area”. This research aims to study the demographic characteristics of consumers who decided to purchase a tablet electronic device in the Bangkok area their purchasing decision and integrated marketing communications factors which influence the decision to purchase tablets in the Bangkok area. This was a quantitative research study. Data were collected using a questionnaire survey administered to a sample of 400 respondents.

ABSTRACT This independent study has 3 main objectives to study the following aspects: 1) the qualifications of successful showroom salespersons 2) the communication process of successful showroom salespersons 3) the application of marketing communication process as the tool to enhance successful showroom salespersons sales’ techniques. Samples were 10 successful showroom salespersons and 5 showroom sales supervisors of Boonthavorn Ceramic Co.Ltd. Pinklao Boonthavorn Ceramic Co.Ltd. Pinklao Branch . The study was conducted through the observation and interview to gather data for analyzing and presenting as an essay. The independent study yielded the following results: 1) The qualifications of successful showroom salespersons were indifferent from the ideal qualifications of regular salespersons based on Boonthavorn Ceramic 4 core values strategies for building personality. These core values are related first to friendliness as being friendly and helpful person; whereas creativity represented constructive ideas while passion is the determination and enthusiasm and last the expertise that involved skills in performing tasks. Furthermore more qualifications were found as parts of specific personality of successful showroom salespersons such as having a sense of humor and ability to read the house plan. 2) The communication process of successful showroom salespersons mainly focused on the analytical process of customers qualifications by classifying customers based on customers’ buying preferences and habits with follow-up customer service plans that tailored to each customer’s needs. 3) The successful showroom salespersons applied the communication process that Boonthavorn Ceramic Co. Ltd. had been developed for specific sales. Nonetheless they were unable to fully comprehend the proper function and use of this marketing communication tool to derive at full benefit because of their reactive communication with other departments so sale efficiency was under achievement. The above-mentioned statements could be reviewed and edited for the preparation of introductory documents manuals and training materials to further improve overall potentials of showroom salespersons. Furthermore the company had developed the transparent guidelines for managing different departments namely Sales Marketing Communication and Human Resources so they could integrated their performances for better results.

The purpose of this study was to study the impacts of word of mouth marketing strategy on success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon and compare success of Faculty of Business Administration in 3 aspects : undergraduates’ satisfaction keeping customers and increment of customers. The undergraduates were classified by gender curriculum and major subjects. The samples in this research were 367 undergraduates. The study participates selected by stratified random sampling. The 42 item questionnaires of rating scales (24 item toward the word of mouth marketing strategy and 18 item toward the success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon) was used as the research instrument. Percentage mean standard deviation stepwise multiple regression analysis t - test for independent sample F - test and Scheffe’s test analysis were statistical method to analyze data. The results were as follows: 1. The undergraduate agreed with the word of mouth marketing strategy in the aspect of quality service creation of inspiration news disseminators creation of relationship with news disseminators and all aspects were in moderate levels. 2. The undergraduate agreed with the success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon in the aspect of undergraduates’ satisfaction keeping customers increment of customers and all aspects were in moderate levels. 3. There was significant difference for undergraduate agreed with the success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon in the aspect of undergraduates’ satisfaction keeping customers increment of customers and all aspects at the 0.05 level among students in different gender curriculum and major subjects. 4. The word of mouth marketing strategy in the aspect of quality service creation of inspiration news disseminators and creation of relationship with news disseminators had positive relationships with the success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon was statistically significant at .01 level. The word of mouth marketing strategy in the aspect of quality service creation of inspiration news disseminators and creation of relationship with news disseminators had positive effect and explained 79.20 percent of the success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon