The objectives of this study are to study the usage of the marketing mix factors application for decision making to select wedding consult services at Bangkoknoi district in Bangkok metropolistan to study the decision behavior when selecting wedding consult services as well as comparison of the marketing mix factors in selecting wedding consult services classified as per- individual factor. The result showed that the product factor was highly important as proper-services-as-required was emphasized. The price factor was highly important as clearly displayed-price was emphasized. The place factor was highly important as ease-of-traveling was emphasized. The promotion factor was considered highly important as special-discount from normal rate was emphasized. The result from hypotheses testing showed that the sample group with different age education average income and career tend to use the marketing mix factors in selecting wedding consult services differently with a significant statistical difference of 0.05 while the sample group with different gender tend to use the marketing mix factors in selecting wedding consult services indifferently with a non-significant statistical difference of 0.05.

The objective of this research were to study the quality of tourism services of Bangnumphung Floating Market based on the service marketing theory which involves product price place promotion physical evidence people and process. (Kotler and-Keller 2003). The research instruments were questionnaires. The 400 populations were selected by convenience sampling. The results demonstrated that the opinion of tourists on tourism service quality of Bangnamphung Floating Market is in a good level whereas the quality of promotion is at moderate level in every aspects except for the additional events which is in a good level. The majority of the respondents preferred natural tourist attractions. The source of information about the Floating Market was acquired through friends family and relatives. The reason that respondents wanted to visit is travel easily. The majority of the respondents had used the car to the floating market and they were also accompanied by their family: parents children siblings and relatives. The visit frequency is two to three times. The visit length is two to three hours per time. The travel expenditure is 501 --700 baht. The activities is to have meat dish and sweet food. Mostly tourist will return back to the Floating Market. The Hypothesis test were 1) tourism service quality of Bangnamphung Floating Market is in a good level. 2) Tourism service quality had least relationship with all tourists personal information. 3) With regard to tourist behavior preferred tourist attraction mode of transport kind of persons people are traveling with frequency visit visit length travel expenditure had least relationship with tourism service quality.

The purpose of this study was to expectation toward academic and student personnel services of student in Rajamangala University of Technology Phra Nakhon. The subject was randomly selected from the undergraduate student of Rajamangala University of Technology Phra Nakhon in the academic year 2007 by using the simple random sampling technique about 350 students. The instruments used in this study were questionnaires on the expectation toward academic and student personnel services. It was divided into eight sections that Curriculum and Teaching Learning process Assessment and Evaluation Academic environment and Library Food services Health services Financial aid Guidance and Counseling Extracurricular activities. The study found out that the students had the most expectation to Academic environment and Library. The second was Assessment and Evaluation. The third was financial aid. And the last was Guidance and Counseling. Exception there was no significant difference between the attitude of the students whose home town in Bangkok and in the rural area toward the expectation for academic and student personnel services.

The objectives of this institutional research were to study and to compare the satisfaction of students and officials to information technology’s’ services Institution of Academic Resource and Information Technology Rajamangala University of Technology Phra NaKhon identifying by status the officials’ office and students’ faculties. The samples were teachers officials and undergraduate students of Rajamangala University of Technology Phra NaKhon which registered on second semester of academic year 2008. The 790 samples were taken a random sample by stratification of samples’ groups. The data were collected by questionnaires which were five - level rating scale questions. The results were analyzed by percentage average value standard deviation and F-test and to compare of each couple by Scheffe’s method.

The objectives of this institutional research were to study and to compare the expectation of students and officials to libraries’ services Institution of Academic Resource and Information Technology Rajamangala University of Technology Phra Nakhon identifying by status by position the officials’ office and students’ faculties. The samples were teachers officials and undergraduate students of Rajamangala University of Technology Phra Nakhon which registered on second semester of academic year 2008. The 680 samples were taken a random sample by stratification of samples’ groups. The data were collected by questionnaires which were five - level rating scale questions. The results were analyzed by percentage average value standard deviation and F-test. The results were as follows: 1. Students and officials had high level expectation to libraries’ services Institution of Academic Resource and Information Technology Rajamangala University of Technology Phra Nakhon. For consideration of each aspect students and officials had high level expectation to libraries’ services in every aspect the most average value was libraries’ services the next was libraries’ environments and information resources. 2. The questionnaires’ respondents who had different status by position had different expectation to libraries’ services with statistically significant level at .05. The teachers had more expectation to libraries’ services than the students. For consideration of each aspect the libraries’ environmental aspect was different with statistically significant level at .05. It showed that teachers and officials had more expectation to libraries’ services environmental aspect than the students. And for libraries’ services aspect it was different with statistically significant level at .05. It showed that teachers had more expectation to libraries’ services libraries’ services aspect than the students. 3. Officials of different offices had different expectation to libraries’ services with statistically significant level at .01. For consideration of each aspect It showed that every aspect was different with statistically significant level at .01. To compare of each couple it showed that no couples were different. 4. Students of different faculties had different expectation to libraries’ services with statistically significant level at .01. For consideration of each aspect It showed that the libraries’ environmental aspect was different with statistically significant level at .05 information resources aspect and libraries’ services aspect were different with statistically significant level at .01. The Faculty of Business Administration’s students had more expectation to libraries’ services aspect than the Faculty of Architecture and Design’s students. For other aspects no couples were different.