จำนวน Repository ( 181 )

กลยุทธ์การส่งเสริมการท่องเที่ยวเชิงนิเวศ : กรณีศึกษา ชุมชนท่าหิน ตำบลท่าหิน อำเภอสทิงพระ จังหวัดสงขลา
กลยุทธ์การส่งเสริมการท่องเที่ยวเชิงนิเวศ : กรณีศึกษา ชุมชนท่าหิน ตำบลท่าหิน อำเภอสทิงพระ จังหวัดสงขลา

This research has two objectives to 1) to analyze the components of ecotourism of Tahin Community Tahin Sub-district Sathingphra District Songkhla Province and 2) to study Ecotourism Supporting Strategies of Tahin Community Tahin Subdistrict Sathingphra District Songkhla Province. This research use mixed methods ; the qualitative and quantitative research. For the qualitative research conduct by in-depth interview 23 key informants which is the tourism management leader in Tahin Community the qualitative data was analysed by componential analysis. The quantitative research using accidental sampling 362 stakeholders in Tahin Community area and was statistical analysed by mean. The results of the research found that 1) component of ecotourism of Tahin Community for tourism aspects are : the community is unique for tourist place because the tourist attraction are various and traditional especially : culture for live their life The Palm Paddy Sea way which are attractive to tourists and the community is also historically valuable. 2) the strategy of promoting ecotourism Tahin Community they should promote tourist attractions or tourists activities the most (X ̅ = 4.26) followed by the tourist service (X ̅ = 4.13 ) and the tourism marketing (X ̅ = 3.95 ) respectively.

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แนวทางการเพิ่มผลผลิตของผลิตภัณฑ์เกษตรอินทรีย์ (ผักปลอดสารพิษ) ของสมาชิกชุมชนบ้านถ้ำเสือ อำเภอแก่งกระจาน จังหวัดเพชรบุรี
แนวทางการเพิ่มผลผลิตของผลิตภัณฑ์เกษตรอินทรีย์ (ผักปลอดสารพิษ) ของสมาชิกชุมชนบ้านถ้ำเสือ อำเภอแก่งกระจาน จังหวัดเพชรบุรี

The purpose of the qualitative study was to seek for on guidelines for increasing productivity of organic products (vegetables) of Thamsua community members in Kaeng Krachan Phetchaburi Province. Data collection was done through observation interview and document analysis. The samples were 10 leaders and members of Organic Product Division of Thamsua Community in Kaeng Krachan Phetchaburi. The research results revealed that problems and obstacles in increasing the organic product were the lack of worker and continuity to produce goods for distributing to meet the market demand. The solution could be done by increasingly distributing products the surrounding communities to meet the needs and quality control standard of the market. In terms of the management the community should have a clear management plan and appoint a committee to co-ordinate its policies plans regulations and management. They could invite other members from neighboring communities to be involved. As for the solutions for the production and product diversification external agencies might be asked to participate in the productivity enhancement such as public or private sectors and educational institutions for example. The government might be in charge of supporting for career development and income private sectors for more marketing channels while educational institutions might support for knowledge needed for increasing the productivity. Concerning marketing solutions for more distribution channels online marketing should be set up by coordinating with private sectors to provide additional distribution channels such as organizing product display booths with public and private sectors. Financial and accounting solutions for the lack of management funding sources should be organized through the community savings such as the Cooperative Community Enterprise or Provincial Cooperative office to e involved in accounting management to create systematic financial management.

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แนวทางการพัฒนาศักยภาพการดำเนินงานของวิสาหกิจชุมชนแปรรูปผลิตภัณฑ์อาหารในจังหวัดสมุทรปราการ
แนวทางการพัฒนาศักยภาพการดำเนินงานของวิสาหกิจชุมชนแปรรูปผลิตภัณฑ์อาหารในจังหวัดสมุทรปราการ

The objectives of this study were :1) to evaluate the basic information :2) to determine the operational status and problems and :3) to study the potential development guidelines for the operation of community enterprises of food processing groups in Samut Prakran Province. Samples selected by stratified random sampling technique were 112 members of community enterprises in Samut Prakran Province. These samples was drawn from the presidents of community enterprises of food processing in Samut Prakran Province which were assessed as the good level in potential operation. Data collection were done by using questionnaire technique while the data were analyzed with frequency percentage mean and standard deviation. The results revealed that the assessment of potential operation of the community enterprises of food processing groups 268 in Samut Prakran Province were at the good level of 114 the average level of 117 and the improvement level of 20. The community enterprises had strong intention to the strengthening of communities and the supportive system from the partite participation consisted of knowledge and developing budget. The overall of operational status was at a high level while the overall of operational problem was at a low level. The potential development guidelines for the operation of community enterprises of food processing groups in Samut Prakran Province were ;1) planning approach: making master plan for all sub-district ;2) organization structure approach: overall operation review with all of members ;3) personnel management approach: creating morale for work performance of personnel together ;4) marketing approach: producing products to meet market needs ;5) production approach: supporting the production knowledge by government sectors and ;6) accounting/ financial approach: making real income and expense accounts.

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ความรู้และเจตคติเกี่ยวกับการจัดการขยะเพื่อสร้างรายได้: กรณีศึกษาชุมชนพระยาประสิทธิ์ เขตดุสิต กรุงเทพมหานคร
ความรู้และเจตคติเกี่ยวกับการจัดการขยะเพื่อสร้างรายได้: กรณีศึกษาชุมชนพระยาประสิทธิ์ เขตดุสิต กรุงเทพมหานคร

The purpose of this study 1) Study knowledge and attitude towards waste management to generate income: case study of community Phya Prasit Dusit District Bangkok. 2) Comparison knowledge and attitude towards waste management to generate income: case study of community Phya Prasit Dusit District Bangkok classified by gender age occupation education and monthly income. The samples in this research were 154 members. The study participants selected by simple random sampling. The test with 20 items and questionnaires of rating scales with 20 items were used as the research instrument. Percentages means standard deviation t-test for Independent sample F-test and Scheffe’s test and Scheffe’s test analysis were statistical method to analyze data. The results were as follows: 1. Knowledge towards waste management to generate income of community Members Phya Prasit was in high levels while attitude towards waste management to generate income of community members Phya Prasit was in relatively high levels. 2. Comparison of knowledge and attitudes towards waste management to Generate income o community members Phya Prasit Dusit Bangkok. Found that Community members Phya Prasit with different sex age occupation education and income per month were different knowledge towards waste management to generate Incomes. Statistically significant differences at the significance level of 0.05. The attitude towards waste management to generate income it was found that community members Phya Prasit with different sex age education and income per month different attitude towards waste management to generate incomes. Statistically significant differences at the significance level of 0.05.

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การพัฒนาขีดความสามารถของวิสาหกิจชุมชนนาโพธิ์ ด้านการตลาดและการจัดการเพื่อพัฒนาสินค้าหนึ่งตำบลหนึ่งผลิตภัณฑ์ (OTOP) สู่สากล (AEC)
การพัฒนาขีดความสามารถของวิสาหกิจชุมชนนาโพธิ์ ด้านการตลาดและการจัดการเพื่อพัฒนาสินค้าหนึ่งตำบลหนึ่งผลิตภัณฑ์ (OTOP) สู่สากล (AEC)

This research is intended; 1. To study the problem solving on marketing strategy and management development of silk for Na Po People located in Buriram province. 2. To convey how to fix the marketing strategy and development of product for Na Po Province’s silk. A research conducted Action Research which studies the conceptual framework and research on the theory of Deming PDCA cycle by examples that include 20 residents of Na Po community. The sample group will be educated on the capacity of Na Po’s Community Enterprise marketing and development of management on One Tambon One Product (OTOP) to be comparable with international (AEC). Moreover the research will collect questionnaires on target consumers to analyze the silk market. The research found that there are two Factors : - marketing factor and management factor. In marketing factor 1. To create brand silk Na Po so consumers know and recognize toward brand which Na Po’s silk has not owned any brand at present. 2. 2. To be advertised about the product of Na Po’s silk to target market to recognize and aware for Na Po’s brand 3. 3. To improve the quality of the product as standard into the acceptance of common people especially foreign customers. 4. 4. To develop new silk products by providing a variety of processed products to meet the diverse needs of consumers. 5. 5. To increase the distribution channels can be purchased easily and conveniently. 6. In management factor 7. 1. To plan for raw material in advance about stock of Na Po’s silk is adequate for production. 8. 2. To be supported for providing Na Po Community Enterprise’s fund by government sector

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