จำนวน Repository ( 261 )

การบริหารวิกฤตการณ์ : ศึกษาจากกรณีบริษัทที่ถูกจัดอันดับใน SET100
การบริหารวิกฤตการณ์ : ศึกษาจากกรณีบริษัทที่ถูกจัดอันดับใน SET100

This study examines perceived organizational crisis preparedness of corporations listed in SET 100 and compares the differences on organizational characteristics among these companies. Samples of 400 employees in eight companies in different industries listed in SET 100 were purposively selected to participate in this study by using non-probability sampling approach. A 30 items of self-administrated questionnaires were equally distributed to these eight companies and only six companies returned the total of 300 questionnaires with the completion. The descriptive statistics were used to analyze the level of perceived organizational crisis preparedness and to compare mean differences of independent variables on perceived organizational crisis preparedness. The results showed that the total mean score of perceived organizational crisis preparedness of respondents were “high” (Mean=3.11 S.D. = .397). Also findings indicated that female had a higher perception of organizational crisis preparedness than male; top manager had higher perception than other levels of manager; respondents who worked at the organization that had more than 6000 employees had higher perception than smaller size companies; executives had a higher perception than the employees; respondents who held graduate degree had higher perception than respondents who earned other degrees; employees with more than 20 years of working experience had higher perception of organizational crisis preparedness than employees with 1-20 years of working experience; respondents who worked in property and construction industry had the higher perception of organizational crisis preparedness than other industries; and employees with education crisis had a higher level of perceived organizational preparedness than employees without education crisis.

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ความรู้และเจตคติเกี่ยวกับการจัดการขยะเพื่อสร้างรายได้: กรณีศึกษาชุมชนพระยาประสิทธิ์ เขตดุสิต กรุงเทพมหานคร
ความรู้และเจตคติเกี่ยวกับการจัดการขยะเพื่อสร้างรายได้: กรณีศึกษาชุมชนพระยาประสิทธิ์ เขตดุสิต กรุงเทพมหานคร

The purpose of this study 1) Study knowledge and attitude towards waste management to generate income: case study of community Phya Prasit Dusit District Bangkok. 2) Comparison knowledge and attitude towards waste management to generate income: case study of community Phya Prasit Dusit District Bangkok classified by gender age occupation education and monthly income. The samples in this research were 154 members. The study participants selected by simple random sampling. The test with 20 items and questionnaires of rating scales with 20 items were used as the research instrument. Percentages means standard deviation t-test for Independent sample F-test and Scheffe’s test and Scheffe’s test analysis were statistical method to analyze data. The results were as follows: 1. Knowledge towards waste management to generate income of community Members Phya Prasit was in high levels while attitude towards waste management to generate income of community members Phya Prasit was in relatively high levels. 2. Comparison of knowledge and attitudes towards waste management to Generate income o community members Phya Prasit Dusit Bangkok. Found that Community members Phya Prasit with different sex age occupation education and income per month were different knowledge towards waste management to generate Incomes. Statistically significant differences at the significance level of 0.05. The attitude towards waste management to generate income it was found that community members Phya Prasit with different sex age education and income per month different attitude towards waste management to generate incomes. Statistically significant differences at the significance level of 0.05.

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การพัฒนาขีดความสามารถของวิสาหกิจชุมชนนาโพธิ์ ด้านการตลาดและการจัดการเพื่อพัฒนาสินค้าหนึ่งตำบลหนึ่งผลิตภัณฑ์ (OTOP) สู่สากล (AEC)
การพัฒนาขีดความสามารถของวิสาหกิจชุมชนนาโพธิ์ ด้านการตลาดและการจัดการเพื่อพัฒนาสินค้าหนึ่งตำบลหนึ่งผลิตภัณฑ์ (OTOP) สู่สากล (AEC)

This research is intended; 1. To study the problem solving on marketing strategy and management development of silk for Na Po People located in Buriram province. 2. To convey how to fix the marketing strategy and development of product for Na Po Province’s silk. A research conducted Action Research which studies the conceptual framework and research on the theory of Deming PDCA cycle by examples that include 20 residents of Na Po community. The sample group will be educated on the capacity of Na Po’s Community Enterprise marketing and development of management on One Tambon One Product (OTOP) to be comparable with international (AEC). Moreover the research will collect questionnaires on target consumers to analyze the silk market. The research found that there are two Factors : - marketing factor and management factor. In marketing factor 1. To create brand silk Na Po so consumers know and recognize toward brand which Na Po’s silk has not owned any brand at present. 2. 2. To be advertised about the product of Na Po’s silk to target market to recognize and aware for Na Po’s brand 3. 3. To improve the quality of the product as standard into the acceptance of common people especially foreign customers. 4. 4. To develop new silk products by providing a variety of processed products to meet the diverse needs of consumers. 5. 5. To increase the distribution channels can be purchased easily and conveniently. 6. In management factor 7. 1. To plan for raw material in advance about stock of Na Po’s silk is adequate for production. 8. 2. To be supported for providing Na Po Community Enterprise’s fund by government sector

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การจัดการความรู้ด้านการตลาดและการจัดทำแผนธุรกิจสำหรับกลุ่มผู้ผลิตสินค้า OTOP ประเภทเครื่องจักสานผักตบชวา พื้นที่ภาคกลางตอนบน
การจัดการความรู้ด้านการตลาดและการจัดทำแผนธุรกิจสำหรับกลุ่มผู้ผลิตสินค้า OTOP ประเภทเครื่องจักสานผักตบชวา พื้นที่ภาคกลางตอนบน

The purpose of this research Knowledge Management Marketing and Business Plan.for Manufacturers Hyacinth Wickerwork OTOP in Central Area is to study the implementation of marketing and business plan for OTOP producers from water hyacinth in North Central Area and to develop the model operations marketing and business plan to effectively comply with the business of manufacturing OTOP products from hyacinth wickerwork. The questionnaire to collect data are 180 samples of producers OTOP from hyacinth wickerwork in North Central Area where 4 provinces is Ayutthaya Ang Thong Sing Buri and Chai Nat. the data were analyzed by the statistics program for data analysis were percentage mean standard deviation and T-Test Independent test and F-Test. 1. The results of data analysis from the 180 samples found that most of them are female. Their aged between 35-65 years as a housewife or a farm garden who residing in the same neighborhood and to be relatives. For weaving water hyacinth is a hobby or an extra income when the availability of routine and trained by a professional instructor.The material is produced in the canals which are obtained locally. 2. The results of the data analysis on the marketing knowledge that the samples who produce OTOP by hyacinth wickerwork do not understand or have on in knowledge of the market because of they are production only. They recognize only the original knowledge and understanding of the raw materials whish used hyacinths is to be processed only. 3. The results of the data analysis on the business plan showed that this group with expertise in the preparation of business plans by training from the Department of Community Development by understanding the basics of a business plan that must do more to save a local guide and a business planning system and also that a standard can be used in contact with various Financial Institutions Officers but the leader of the group also a lack of understanding of the details of the business plan accuracy therefore it does not convey such knowledge to a group of people or their next generation. The results of the researchers found that 1. The difference of Gender position and experience can impact the implementation of marketing and business plan also knowledge and understanding are different. 2. Although cultural technologies competitive conditions government policies legal and resources naturally are different but the producers from water hyacinth in North Central Area can also develop a model for implementation of marketing and business plan to be effective as standard and can be used to benefit the situation is different.

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การศึกษาความต้องการในการพัฒนาทักษะความรู้ในการใช้เทคโนโลยีสารสนเทศเพื่อการจัดทำฐานข้อมูลอาหารฮาลาลของธุรกิจขนาดกลางและขนาดย่อมในประเทศไทย
การศึกษาความต้องการในการพัฒนาทักษะความรู้ในการใช้เทคโนโลยีสารสนเทศเพื่อการจัดทำฐานข้อมูลอาหารฮาลาลของธุรกิจขนาดกลางและขนาดย่อมในประเทศไทย

The research on the factors influencing demand in information technology skill development for the management of Halal food database of medium and small business enterprises in Thailand was aimed (1) to study factors influencing the needs to develop skills in using information and (2) to examine the consistency of the causal model with empirical data. The variables studied included the independent variable the availability of database industry and the connection to external organizations and the dependent variable the needs to develop skills in using information for the management of Halal food database of medium and small business enterprises in Thailand. Quantitative empirical research was conducted. The research instruments were questionnaires developed to collect data from 350 sample Halal food entrepreneurs. The statistics used in this study included the frequency percentage average standard deviation structural equation model and qualitative research. It was found that the model was well consistent with the empirical data. The Chi – Square (χ) value was 198.935 at the degrees of freedom (df) of 169 with the probability p-value equal to .057 and chi - square relative (χ22/df) of 1.177. The index of harmony (GFI) was equal to 0.951 and index root mean square of the remaining standards (SRMA) was 0.039 with the accuracy in estimating the parameters (RMSEA) equal to 0.025. In addition it was also found that that the variable of the availability of database industry and the connection to external organizations had positive impact on The need to develop skills in using information technology to manage the database of Halal and medium-sized businesses in Thailand. The findings suggest the entrepreneur to focus on variables such as the availability of database industry and the connection to external organizations which would lead to The need to develop skills in using information technology to manage the database of Halal and medium-sized businesses in Thailand

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