The objective of research is to study the problems knowledge attitude and practice The relationship of knowledge and attitudes and the relationship of the attitude and practice. The population is 117 staff of Faculty of Business Administration and Liberal Arts.117 The questionnaire is to used as an instrument. Data analysis included Frequency Percentage Mean Standard Deviation and Correlation Coefficient. It was found that the problems was at a high level the knowledge was at a medium level. Additionally they mostly had a positive attitude. Finally in practice it was averagely rated at a high level. The study showed the knowledge did not relate to the attitude and the attitude related to the practice of the quality assurance system as well. The correlation coefficient was .095 and .480 respectively and were significant at the .01 level.

RMUTP concerns that the quality assurance is an important process for the development of the educational quality for achievement of the educational standards and for the benefit of competition in higher education. This paper objects to show RMUTP’s policy framework and implementations of quality assurance in higher education which consists of internal and external quality assurance systems. The performance in educational quality assurance results RMUTP to become the best performance in the external quality assurance within the group of 9 RMUTs in academic year 2008 assessed by The Office for National Education Standards and Quality Assessment (Public Organization): ONESQA.

The purpose of this research was to study coexistence of people with mangrove forest and wisdom of using resources for economic benefits in the Yisan community Samut Songkhram Province with qualitative research techniques. The sample groubs were 30 of people living in the Yisan community Tools used in data collection were structured interview participant and nonparticipant observation The results showed that coexistence of people with mangrove forest made Yisan people have wisdom concerning the amount of fish in each area by means of a color view of the water have wisdom concerning food processing of plants and aquatic animals for consumption and have wisdom concerning using resources from mangrove forest for economic benefits by making mangrove farming and producing charcoal for business The mangrove charcoal were traded domestically and internationally such as in Japan Korea Taiwan and the United States. They were main revenue for people in the community.

The research of the factors influencing people’s purchase of the book about sufficiency economy in Bangkok was aimed at studying 1) attitudes towards sufficiency economy 2) marketing factors and book purchasing behavior about sufficiency economy 3) sociological effects upon sufficient economy and 4) factors influencing people’s purchase of the book about sufficiency economy in Bangkok. The questionnaires were constructed as a tool for collecting data from 400 samples of the people in Bangkok who used to purchase the book about sufficiency economy. The results of hypotheses tests at the statistical significance of 0.05 showed that 1) awareness knowledge liking and preference in attitudes towards sufficiency economy had no influence upon a purchase of the book about sufficient economy 2) marketing factors including product price promotion and place had influence upon purchase of the book about sufficiency economy 3) sufficiency economy book purchasing behavior the number of the books about sufficiency economy had influence upon book purchasing behavior 4) morality and sufficiency aspect in sociological effects had influence on sufficiency economy book purchasing behaviors.

The research aimed to study and develop handicraft products from elephant dung paper for community income generation in Changwat Phra Nakhon Si Ayutthaya and to compare the product satisfaction of the target group for the original style and the new one of elephant dung paper. The target group was composed of 143 tourists from other provinces and 143 local tourists. Both target groups would like to buy handicraft products from elephant dung paper and help generate community income in Changwat Phra Nakhon Si Ayutthaya. Research tool used were questionnaire and data were analyzed by statistical percentage mean and mode. Questionnaire was used for the product attributes satisfaction evaluation of the target group including alternative evaluation process and comparison of product styles evaluation process. Data were analyzed by statistically percentage mean and t-test dependent sample. The results were as follows: 1. The target group chose the third style on 3 designs of handicraft products from elephant dung paper. 2. For the product attribute satisfaction of the target group it was found that the new style of handicraft product was more acceptable than the original one at a significance level of 0.05.