จำนวน Repository ( 1139 )
การพัฒนาบรรจุภัณฑ์เพื่อสิ่งแวดล้อมจากวัสดุคอมโพสิตเส้นใยผักตบชวา แกลบ และใยมะพร้าว สำหรับรักษาอุณหภูมิ
The research was to develop environmental packaging from composite materials hyacinth fiber rice husk and coconut fiber for temperature preservation to replace the use of foam packaging that cannot be degraded naturally. In the composite materials water hyacinth fiber rice husk and coconut fiber at the ratios 7: 1: 2 1 : 1 : 2 and 1: 1: 1 were extruded by heat using isocyanate glue as a solder and testing the physical and biological properties of composite materials as fiberboard. For testing of temperature preservation of the bio packaging heat transfer test to obtain the bio-packaging for the environment the composite materials of fiber water hyacinth rice husk and coconut fiber at the ratio of 7 : 1 : 2 was the most appropriate type. Since it had a density of 0.7 grams per cubic centimeter strength of 26.76 MPa moisture content of 3.8 percent ages and swelling of 26.63 percent ages. In dry condition at room temperature it could store heat for 2 hours and could retain the cold temperature as shown for the temperatures rising from 4 to 30.7 degree Celsius within 2 hours. This research therefore presents a new alternative method of natural fiber composite materials application for temperature preservation in order to reduce the use of foam containers and increase cost value to natural bio waste materials.
หลักธรรมาภิบาลและการลดความสูญเปล่าที่มีผลต่อ ความสำเร็จของวิสาหกิจในมุมมองการวัดผลเชิงดุลยภาพ
This research purpose is to study the relationship between good governance and the efficiency of waste reduction and the enterprise performance in the perspective of balanced scorecard. The population studied is 308 successful enterprises that received the Outstanding Corporate Governance Award from the Department of Business Development at the national and provincial levels from 2016 – 2018. The sample group is 179 entrepreneurs and enterprise employees using questionnaires as a tool for data collection. The statistics used for data analysis are percentage mean standard deviation correlation analysis and multiple regression analysis. The research results showed that good governance participation and cost effectiveness had a positive relationship with the overall enterprise performance. The moral principles had a negative relationship with the enterprise performance as a whole with statistical significance at the level of 0.01. The efficiency of waste reduction had a positive relationship with the overall business performance of the enterprise with statistical significance at the level of 0.01. The good governance accountability and efficiency in reducing waste are positively correlated with overall performance with statistical significance at the level of 0.05 and with the statistical significance at the level of 0.01 respectively
ปัจจัยส่วนประสมทางการตลาดที่มีอิทธิพลต่อความภักดีของผู้บริโภคในการเลือกใช้บริการธุรกิจตัวแทนจำหน่ายเครื่องมือลมนำเข้าจากประเทศญี่ปุ่น
The objectives of this research were to study 1) the marketing mix factors of choosing derlers of Japanese imported wind instruments 2) consumer loyalty of choosing derlers of Japanese imported wind instruments and 3) to study the influence of marketing mix factors in choosing derlrs of Japanese imported wind instruments. The sample group was 240 consumers who chose to use sales representatives Japanese imported wind instruments. The questionnaire was used to collect data in the metropolitan areas. The data were analyzed using statistics including frequency percentage mean standard deviation and multiple regression analysis which was applied to test the hypothesis. The study result indicated that most respondents were males aged between 31 - 40 years old working as engineers earning monthly income averaged between 20001 - 40000 baht. The marketing mix factors of Japanese imported tools dealers in terms of the distribution channel was considered highest followed by the price process personnel product physical characteristics and the marketing promotion respectively. Regarding the consumer loyalty in choosing Japanese imported wind instrument dealers the highest was word of followed by the price sensitivity purchasing intention and claim behavior respectively. The hypothesis testing reveal that the marketing mix factors in terms of price did influence the loyalty in all aspects namely word of mouth purchasing intention price sensitivity and claim behavior. Therefore the hypothesis was accepted. The marketing mix factor related to product had no influence on loyalty in every aspect such as word of mouth purchasing intention price sensitivity and claim behavior. Therefore the hypothesis was rejected. The marketing mix factor related to the process and price that influenced the consumer loyalty towards word of mouth in choosing dealers of Japanese imported wind instruments. The marketing mix factors related to price sales staff and distribution channels influenced the consumer loyalty in choosing dealers of Japanese imported wind instruments. The marketing mix factors related to price sales staff and process influenced the consumer loyalty and price sensitivity in choosing dealers of Japanese imported wind instruments. The marketing mix factors related to the physical characteristics price and marketing promotion influencing consumer loyalty claim behavior and promotion in choosing dealers of Japanese imported wind instruments.
ความสัมพันธ์ระหว่างอัตราส่วนทางการเงินกับผลตอบแทนจากอัตราส่วนต่างราคาหุ้นในตลาดหลักทรัพย์เอ็ม เอ ไอ
The study on the relationship between financial ratios and returns from stock price ratios in the Market for Alternative Investment (MAI) aims to study the relationship between financial ratios and returns from the stock price ratio on the Market for Alternative Investment (MAI) and to the relationship between financial ratios and returns from the ratio of stock prices in the primary market The MAI of the companies with a high yield and the companies with low yield. The data is collected from 32 companies 151 samples listed on the Market for Alternative Investment (MAI). They are separated into 74 high-yield companies and 77 low-yield companies. The data is analyzed using descriptive statistical analysis including mean and standard deviation and inferential statistics including Pearson’s Correlation Coefficient Analysis and multiple regression analysis. The results showed that the working capital ratio (Log10CR) and net profit to equity ratio (ROE) were positively correlated with stock price ratio. The fast working capital ratio (Log10QR) and the net profit margin ratio (ROA) have a negative relationship with stock price ratio. The net profit margin (NPM) and the operating profit to income ratio (OIM) have no relationship with the share price ratio.
กลยุทธ์การตลาดผลิตภัณฑ์ SME กลุ่มสมุนไพรไทยเพื่อผิวพรรณ ในเขตกรุงเทพมหานคร
This research aims to 1) study marketing strategies that related to decision making while they purchase for SME Thai Herbal Skincare Product in Bangkok Metropolitan 2) study factors relevant to marketing strategy for consumer decision making while purchase for SME Thai Herbal Skincare Product in Bangkok Metropolitan 3) analyze marketing strategies that related to consumer decision making while they purchase for SME Thai Herbal Skincare Product in Bangkok Metropolitan. Samples were randomized from 57635.18 population in Bangkok calculated followed Krejcie and Morgan statistics table with its 381 samplings were drawn purposively. This research is using survey technique and its instrument using questionnaire for data collecting. The analysis of data using frequency percent mean standard deviation and relation analytical were under canonical correlation. The results were religious group are mostly adopted herbal skincare product and has related to marketing strategies and service marketing strategies in term of the need to enhance in knowledge of herbal skincare product. Also as the need of original herbal skincare product brand name but in the modern style and product guarantee are related to repurchasing and consumer loyalty with high correlation. The results show that channel distribution in term of the need for pop-up store during special occasion has related to marketing strategy for repurchasing and word-of-mouth in high correlation.