จำนวน Repository ( 952 )

ผลิตภัณฑ์ซองเส้นใยเปลือกข้าวโพดเคลือบสารสกัดน้ำมันผิวมะกรูด ทดแทนซองพลาสติกเพื่อบรรจุซิลิกาสำหรับดูดความชื้น
ผลิตภัณฑ์ซองเส้นใยเปลือกข้าวโพดเคลือบสารสกัดน้ำมันผิวมะกรูด ทดแทนซองพลาสติกเพื่อบรรจุซิลิกาสำหรับดูดความชื้น

In order to maintain food and materials including drying products at the original dried condition silica gel can be one choice for absorbing moisture. Most silica gel is packed in an Parcel made from plastic which is difficult to naturally degrade thus causing environmental problems. This research therefore have developed packaging material from agricultural waste corn husks for absorbing moisture from food rice. From the study it was found that the corn husk paper had characteristic of smooth paper surface. When making it into a corn fiber Parcel its maximum moisture absorption from saturated humidity was 9.22±0.92% and it could absorb the moisture from the rice stored at room temperature when compared to the plastic sachet at 8.26±0.50% and 9.30±0.08% respectively. When coated with kaffir lime oil extract the corn husk Parcel had the capability in anti-fungus commonly habituated in corn husks up the concentration of 15000 ppm. It could naturally be degraded within 12 days. Therefore with these advantageous qualification the natural Parcel made of corn husk paper harboring silica is for moisture absorption as sustainable and environmental conservation material.

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การพัฒนานวัตกรรมทางการบัญชีของธุรกิจขนาดกลางและขนาดย่อม (SMEs)
การพัฒนานวัตกรรมทางการบัญชีของธุรกิจขนาดกลางและขนาดย่อม (SMEs)

This research aimed to study organizational characteristics and organizational supporters that affect the innovative development of small and medium enterprises (SMEs). The independent variables were organizational characteristics based on McKinsey’s 7S framework (strategy structure systems style staff skills and shared values) and organizational supporters (technology and government support). The dependent variables were guidelines for accounting innovation development. Sizes of the organization were control variables. The sample group in the study consisted of 309 small and medium enterprise entrepreneurs. Data were analyzed using descriptive statistics and inferential statistics (multiple linear regression). The results showed that strategy systems staff technology and governmental support affect the innovative development of small and medium enterprises (SMEs) at the .05 level of significance. According to small and medium enterprise entrepreneurs management accounting innovation and financial innovation were very important to SMEs (X ±S.D. equal 3 . 6 1 ± 0 . 8 2 ) . To develop SMEs’ accounting innovation entrepreneurs need to determine clear strategies policies and goals for innovation manage data systems to be exchanged in organizations and set a motivation system for innovation development. Staff development plans should be created for knowing and understanding innovation. Apart from organization management SMEs need to get government support and adapt technologies to accounting to increase the efficiency of accounting information.

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การสื่อสารการตลาดที่มีผลต่อการตัดสินใจซื้อผลิตภัณฑ์บำรุงผิวญี่ปุ่นของผู้บริโภคเพศหญิงในกรุงเทพมหานคร
การสื่อสารการตลาดที่มีผลต่อการตัดสินใจซื้อผลิตภัณฑ์บำรุงผิวญี่ปุ่นของผู้บริโภคเพศหญิงในกรุงเทพมหานคร

The purposes of this study were to compare demographics to making purchasing decisions to Japanese skincare products of female consumers in Bangkok and study the marketing communications affected the buying decision Japanese skincare products of female consumers in Bangkok. This research was the quantitative research by using questionnaires from 384 female consumers who previously purchased the product by uses the multi-stage sampling method. The data was analyzed by as frequency percentage mean standard deviation t-test statistic One-Way ANOVA and enter multiple linear regression at the statistical significance level of .05. The results showed that: most of the sample was between 25 - 34 years (35.40%) single status (68.20%) average monthly income of 10001 - 20000 baht (34.10%) education of bachelors degree (55.70%) and work in private companies (48.70%). The average monthly income education level and occupation had different decisions purchasing Japanese skincare products among female consumers with statistical significance at the .05 level. Marketing communication influence female consumers purchasing decision of Japanese skincare products with statistical significance at the .05 level were sales by individuals (29.10%) public relations (18.10%) and promotion (15.80%).

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ผลของสารทำให้เกิดเจลต่อลักษณะเนื้อสัมผัส การเกิดซินเนอริซิส และคุณลักษณะทางประสาทสัมผัสต่อผลิตภัณฑ์แยมมะม่วงมหาชนก
ผลของสารทำให้เกิดเจลต่อลักษณะเนื้อสัมผัส การเกิดซินเนอริซิส และคุณลักษณะทางประสาทสัมผัสต่อผลิตภัณฑ์แยมมะม่วงมหาชนก

At the present the studies on the Mahachanok jam product is limited. The objective of this research was to study in the textural syneresis and sensory characteristics of Mahachanok jam from three types of geldings (pectin galactomannan and carrageenan) and different storage conditions (room temperature 4o C) for 1 month. It was found that the gel strength rupture strength and brittleness of the Mahachanok jam from carrageenan and galactomannan were higher than pectin (p≤0.05). When the jam was stored at 4oC jam from pectin had highest brittleness and jam from galactomannan had syneresis more than carrageenan and pectin (p≤0.05) respectively. The jam was stored at 4o C found that the syneresis was lower than stored at room temperature. For sensory evaluation the overall acceptance of Mahachanok jam from pectin and carrageenan were higher than galactomannan with the mean of like score between slight to moderate.

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ความรับผิดชอบต่อสังคมกับการสร้างข้อได้เปรียบเชิงการแข่งขันขององค์กร
ความรับผิดชอบต่อสังคมกับการสร้างข้อได้เปรียบเชิงการแข่งขันขององค์กร

The purpose of this article is to explain the concepts and theories involving corporate Social Responsibility (CSR) and how these theories can be put into practice in business organizations. The related theories and concepts used in this study include the stakeholder Theory Legitimacy Theory concept of Business Ethics and the concept of corporate Citizenship. In addition the study examines how the integration of CSR concepts with the Competitive Strategy theory can be used in organizations. In particularly two significant theories of competitive advantage namely the Resources Based Theory and the Market Based Theory are applied along with the theories of CSR to assess how businesses gain competitive advantage in a long run.

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