The objectives of this independent study were 1) to investigate consumer perceptions of advertising media and event marketing of Gogi Tempura Flour 2) to investigate consumer buying decision behavior for Gogi Tempura Flour in Bangkok area 3) to investigate the relationship between demographic characteristics and consumer buying decision behavior for Gogi Tempura Flour in Bangkok area and 4) to investigate the relationship between consumer perceptions of advertising media and event marketing of Gogi Tempura Flour in Bangkok area. The sample consisted of 400 consumers in Bangkok area. Data were collected through the questionnaire and then analyzed by frequency percentage and Chi-Square Test.1. The sample mostly consisted of: females (67.50%); those aged 25-30 years (31%); freelancers(merchants/business owners/freelancers) (52%) those graduated with bachelor’s degree (72.50%); those earned monthly income of 10001-20000 baht (46.50%) and single people (56.50%). 2. The sample’s perception of Gogi Tempura Flour advertising came from magazine and event marketing. However they never perceived Gogi Tempura Flour advertising through television. 3. In terms of the sample’s buying decision behavior they bought Gogi Tempura Flour after tasting sample foods cooked by using Gogi Tempura Flour as well as visiting Gogi booth in department store. 4. Age occupation education level. Monthly income and marital status were related to Gogi Tempura Flour buying behavior of consumers in Bangkok area at statistical significance level of .05. However gender was not related to the sample’s Gogi Tempura Flour buying behavior.5. Advertising media and event marketing perception were related to Gogi Tempura Flour buying behavior of consumers in Bangkok area at statistical significance level of .05.

The main purposes of this research are 1) to investigate basic information about attitude towards self-care behavior access to public healt care system of the elderlies at Ban Huay Sai Nue community Phetchaburi province; 2) to study self-care behavior attitude towards self-care behavior and access to public healt care system; 3) to study a relationship between self-care attitude and self-care behavior; and 4) to study a relationship between access to public health service and self-care behavior of the elderlies. Data were collected from a population of 103 elderlies at Ban Huay Sai Nue community with interviewing forms. Data were tatistically analyzed for percentage means standard deviation and a relationship between attitude towards self-care behavior access to public healt care system and self-care behavior using Pearson coefficient correlation. Results of the study showed that the elderlies at Ban Huay Sai Nue Phetchaburi province had overall self-care behavior in nutrition and exercising aspects in high level ( =3.18). That is there was average relationship between attitude towards self-care and self-care behavior (r=.313). There was no significant relationship at .05 level between access to public health care service system and self-care behavior of the elderlies at Ban Huay Sai Nue community Phetchaburi province (r=.153).

The purposes of this study were to 1) compare the perception on the organization culture of the personnel with different demographic characteristics working at Rajamangala University of Technology Phra Nakhon 2) compare the effectiveness of the Enterprise Resource Planning (ERP) of the personnel with different demographic characteristics working at Rajamangala University of Technology Phra Nakhon and 3) study the relationship between the perception on the organization culture and the effectiveness of the enterprise resource planning (ERP) at Rajamangala University of Technology Phra Nakhon. The samples were 170 accounting and supply staff and administration who involved with ERP. The collected data were analyzed by the percentage distribution frequency distribution mean and standard deviation. T-test and F-test were applied to verify the hypothesis and analyzed by One-Way ANOVA and Person’s Product Moment Correlative Coefficient. The results of the study revealed that the staff with the age difference perceived the organization culture differently at the level of .05 significance. Gender marital status educational level working period faculty/department of the staff did not vary in perceiving the organization culture in the overall. In terms of the effectiveness of the Enterprise Resource Planning (ERP) it was found that the staff with the age difference differed at the level of .05 significance. Gender marital status educational level working period faculty/department of the staff did not vary in the effectiveness of the Enterprise Resource Planning (ERP) in the overall. The perception on the organization culture of RMUTP personnel positively related to the effectiveness of the Enterprise Resource Planning (ERP) at the level of .05 significance.

The Objectives of this research aim to study about demographic factors which influence customers’ behaviors for online products and to study about the importance of marketing mix factors of customers. This research also study about the relationship between marketing mix factors and customers’ buying decision for online products. This research collects data from 384 online questionnaires and then analyzes data with Chi-Square test and Chi-Square Correlation. The research reveals that the difference of demographic factors influence to customers’ buying decision for online products by genders age education occupation average revenues and marital status. The customer recognized marketing mix factors as an important level which consistent to Kotler and Armstrong (2009) model. They indicate that marketing mix factors influence buying behaviors of customer. The most important of marketing mix factor from customers’ perspective is the process factor. The marketing mix factors (Product Price Place Promotion People Process and Physical Evidence) are related to customers’ behaviors in some aspects. The findings suggest that entrepreneur should pay more attention on the marketing mix by presenting unique online products to make differentiate from the other products in common shop. This might motivate customer’s behaviors for buying more online products. Moreover entrepreneurs should precisely focus on quality of products because consumers always complain about quality of products which exaggerated from advertisement. From this reason make consumers gain negative attitudes from buying online products which affect to next buying from customers.

The purposes of this study were to 1) compare the perception on the organization culture of the personnel with different demographic personal background 2) compare the effectiveness of the Enterprise Resource Planning of the personnel with different demographic personal background and 3) study the relationship between the perception on the organization culture and the effectiveness of the enterprise resource planning.The results of the study revealed that in the overall1) The staff with the age difference perceived the organization culture differently while the staff’s genders marital statuses educational levels working periods and work departments showed no significance. 2) It was found that in the overall the staff with different ages perceived the effectiveness of the Enterprise Resource Planning differently but according to the staff’s educational levels positions and work departments showed no significant difference. 3) The personnel’s perception on the organization culture positively and highly related to the effectiveness of the Enterprise Resource Planning.