จำนวน Repository ( 89 )
The quality and consumer acceptance of corn milk powder with sugar coating and pasteurized process
The objective of this research was studied the quality and consumer acceptance of corn milk with sugar coating process and pasturization by selected from three corn milk formula. The first formula was the most appropriate. Then pasteurized corn milk with 3 levels of total soluble solid; 9 10 and 11 Brix respectively. The suitable total soluble solid for pasteurized corn milk was 11 Brix. Physicochemical properties. The color values L * a * b * pH equals 74.95 21.03 34.41 and 07.16 respectively. Protein fat fiber moisture ash citric acid lactic acid and carbohydrates. Percent 2.28 1.48 2.22 68.48 0.26 0.14 0.24 and 25.18 respectively. An average sensory score of an appearance viscosity taste and overall liking from 30 panelists had significant (p 0.05) higher than other treatments. The optimum corn milk powder by coating sugar with the ratio of corn milk : sugar was 50 % (by volume/weight) of sugar was dried in tray dryer at 70 C. The color values L * a * b * were 39.89 -2.10 and 10.38 respectively. The sensory acceptance of corn milk from the market was significant (p 0.05) higher score than reconstituted corn milk powder.
Cognition in philosophy of sufficiency economy towords consumer behavior Of undergraduate students in Rajamangala University ofTechnology Phra Nakhon
The purposes of this research Cognition in Philosophy of Sufficiency Economy Towords Consumer Behavior of Undergraduate Students in Rajamangala University of Technology Phra Nakhon of six education level and Faculty of study Results of the research are as Collows : respondents were male female and Faculty of study different cognition and perception influencing towarde behavioral decising making an behavioral consumer. Regarding the behavior of advertising media exposure most of the singles choose to be exposed to television media. For the other type the are study to knowledge and understanding but behavior consumer more than size effect from student have knowledge and Cognitive Philosophy of Safficiency economy loss.
The cultural tourism management development : a case study of paying homage 9 temple
The objective of this research is to study the demographic characteristics attitudes perceptions and life styles which influence the Buddhist tourism behaviors of Thai and Foreign travelers in Rattanakosin Island Bangkok. The sampling consists of 400 tourists the method used for data collection is questionnaire. The analysis of data collected is undertaken by statistical calculations based on percentage mean standard deviation and pearson’s correlation coefficient. The findings suggested that most of the questionnaire respondents were Buddhism Tourists of Thai nationality rather than foreign nationalities female gender was in bigger number than male gender and most of them were Buddhist by religion. Age range was 25-34 years marital status was single highest education level was bachelor degree. As for profession employees in the private sector was the highest rate followed by government officials/government enterprises employees. The average monthly income was ranging from Baht 5001-15000. riends/colleagues were rated highest for the sources of data. Necessary tour data gathering was required only at the time to make tour plan. The most preferable location for relaxation was home. The most interested hobbies were watching TV/music listening /internet/computer. most respondents believed that preservation and education on national work of art was the necessary issue. The highest rate of spiritual religious practice taken by most tourists was paying respect to the monks and merit making at the temples. the highest rate of traveling mode was by bus. Most tourists had no previous experiences of Rattanakosin Island tourism. most were accompanied by friends/family members. One full day trip without overnight stay ranked highest level. Expenditure was less than Baht 1000 per each trip. the most favorite tourists attraction site was the Emerald Buddha temple. Main activity during the tour was admiration of beauty of architecture and unique work of art of the temple. the attitude of the tourists on the general environment of Rattanakosin Island was rated at very good level. the advantages and the consequences of the trip were ranging from relaxation and stress release mental health improvement mental serenity. the factors which influenced different tourism behaviors were categorized of following aspects 1. Method of tourism data acquisition based on nationality profession and income. 2. Tour provocation based on age and income. 3. Number of trips taken. Based on nationality gender age marital status profession and income. 4. Traveling modes based on gender age profession and income. 5. trip duration based on nationality education level profession and income. 6. accommodation based on age education level and profession. 7. Budget based on nationality age marital status education level profession and income.
The Uses and gratifications of direct marketing and the effects on buying decision process of population in Bangkok area
This research aims to study about the uses and gratifications of direct Marketing that being effect on purchasing decision process for population in Bangkok area.In order to learn more about the relationship of demographic data per the approach to direct advertising .The uses and gratifications and purchasing decision process of consumer in Bangkok areaits sample are drawn from Bangkok population for 400 samplings. The outcomes are as: 1.The use and gratification of direct marketing from direct-mail and television per purchasing process upon consumer are moderate. 2.Grnderthe difference in gender has approach to direct advertising differences. 3.The difference in level of education bas difference effects upon the uses and gratifications of its direct advertising 4.Various demographic in Bangkok area has difference purchasing decision pricess. 5.The approach to direct advertising has no relationship to the uses and gratifications. 6.The uses and gratification upon the direct advertising