This abstract is aimed to study the problems and barriers in receiving the business administration students into co-operative education apprentice in accordance with the firms’ ideas on organizing and working processes qualifications knowledge and competence in the field of study. Population is the entrepreneurs or controllers who accept 180 fourth-year students of academic year 2255 to the internship programme. The data collection is using questionnaires. Statistics used in the data analysis are percentile means and stand deviation. The research results are as followed: 1. The problems and barriers on organizing and working process are at the high level. This implies that the firms are unable to coordinate with the institution to define and get the students ready before implementing.2. The problems and barriers on the qualifications of cooperative study students are at the high level. This implies that those students are unable to make decision to solve problems during internship. 3. The problems and barriers on knowledge and competence in their fields of study are at the high level. This implies that students are unable to communicate well both verbally and alphabetically in Thai and foreign languages.

The objectives of this research were: 1) to study psycho-social factors related to effective teaching behavior of the lectures at Faculty of Business Administration Rajamangala university of Technology Bangkok metropolitan 2) to study social characteristics and psychological characteristics that could predict effective teaching behavior of the lectures in overall and small groups at Faculty of Business Administration Rajamangala university of Technology Bangkok metropolitan 3) to study the interaction between social characteristics and psychological characteristics affecting to effective teaching behavior of the lectures at Faculty of Business Administration Rajamangala university of Technology Bangkok metropolitan. The sample used in this study consisted of 252 lectures at Faculty of Business Administration Rajamangala university of Technology Bangkok metropolitan. There were three independent variables. One was social support and the other two were innovation acceptance and attitude towards effective teaching behavior. The dependent variable was effective teaching behavior. Statistical analysis stepwise multiple regressions Two –Way ANOVA were applied to analyze lecturers in both overall and small groups according to their biosocial factors. The results of the study are as follows. 1. Three major variables to predict the lecturers’ effective teaching behavior are variables from social characteristics and psychological characteristics. In the overall group the percentage of the predictability score is 54.40. In smaller groups the percentage of the predictability score ranges from 44.60 to 62.90. The highest score is predicted by attitude towards effective teaching innovation acceptance and social support in Rajamangala university of Technology Ratanakosin. 2. The analysis from Two –Way ANOVA shows that the lecturers who highly accepted innovation and received high social support showed highly effective teaching. However the factors of innovation acceptance as well as social support had no interaction with the lecturers’ effective teaching behavior. When looking into each independent variable it was found that the score of effective teaching behavior varied according to the innovation acceptance in overall group and smaller groups which were classified into groups of male lecturers female lecturers inexperienced lecturers experienced lecturers higher-than-bachelors degree lecturers single lecturers married lecturers and lecturers from four centers of Rajamangala university of Technology. It was also found that the score of social support varied in both overall group and smaller groups of male lecturers female lecturers younger lecturers senior lecturers experienced lecturers higher-than-bachelors degree lecturers and married lecturers. In case of lectures having attitude of effective teaching behavior and being socially supported when looking into each of the independent variables and there was no interaction between them. The score of effective teaching behavior varied in accordance with attitude of effective teaching behavior in groups of male lecturers female lecturers younger lecturers senior lecturers inexperienced lecturers experienced lecturers lecturers with higher than bachelors degree married lecturers groups of lectures from Rajamangala university of Technology Phra Nakhon Rajamangala university of Technology Ratanakosin Rajamangala University of Technology Krungthep. Finally the variations which are resulted from social support in groups of male lecturers female lecturers younger lecturers inexperienced lecturers experienced lecturers lecturers with higher than bachelors degree married lecturers groups of lectures from Rajamangala university of Technology Ratanakosin and Rajamangala University of Technology Rajamangala University of Technology Tawan-ok.

This research is to study the problems and barriers for cooperative education student trainee recruitment according to the work place’s concept the aspects of training management training format training students’ qualifications and training students’ knowledge. The population are owners of various workplaces who accept 180 fourth year undergraduate students in training. Questionnaires are used to collect data statistically analyzed by Percentage Mean and Standard Deviation. The findings of the research reveals problems and obstacles as follow : 1. For the training management aspect the workplaces are not able to cooperate with the university to set aims and prepare the students before training the workplaces do not recognize purposes of the university’s training course the suitable positions for the students are not provided by the workplaces. 2. For the training students’ qualifications the students are unlikely to make decision in their performances’ problem solving no self-confidence and carefulness in their performances. 3. For the training students’ knowledge the students are unable to analyze and plan their performances; they have not a good command of both written and spoken English and Thai. In addition they lack of vocational skills.

The research studied results of integrated learning management in flower arrangement techniques subject of students from the bachelor’s degree in Home Economics Business Administration program Rajamangala University of Technology Phra Nakhon. The researchers provided the cooperative learning and selected three units of flower arrangement techniques subject consisting of materials and tools for arranging flowers creative flower arrangement and international flower arrangement. The research samples were the second year students of Home Economics Business Administration program. The research methods used in this study were a learning achievement form a satisfaction form and a participant observation form. Results of the study found were: 1. The effects of cooperative learning on students flower arrangement techniques subject achievement was found that there was a statistically significant difference between students pretest and post-test scores at the level .05. 2. The satisfaction of students toward flower arrangement techniques subject was at the highest level ( x = 4.00). It showed that students’ attitudes toward cooperative learning were at good level.

The purpose of this study was to study the impacts of word of mouth marketing strategy on success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon and compare success of Faculty of Business Administration in 3 aspects : undergraduates’ satisfaction keeping customers and increment of customers. The undergraduates were classified by gender curriculum and major subjects. The samples in this research were 367 undergraduates. The study participates selected by stratified random sampling. The 42 item questionnaires of rating scales (24 item toward the word of mouth marketing strategy and 18 item toward the success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon) was used as the research instrument. Percentage mean standard deviation stepwise multiple regression analysis t - test for independent sample F - test and Scheffe’s test analysis were statistical method to analyze data. The results were as follows: 1. The undergraduate agreed with the word of mouth marketing strategy in the aspect of quality service creation of inspiration news disseminators creation of relationship with news disseminators and all aspects were in moderate levels. 2. The undergraduate agreed with the success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon in the aspect of undergraduates’ satisfaction keeping customers increment of customers and all aspects were in moderate levels. 3. There was significant difference for undergraduate agreed with the success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon in the aspect of undergraduates’ satisfaction keeping customers increment of customers and all aspects at the 0.05 level among students in different gender curriculum and major subjects. 4. The word of mouth marketing strategy in the aspect of quality service creation of inspiration news disseminators and creation of relationship with news disseminators had positive relationships with the success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon was statistically significant at .01 level. The word of mouth marketing strategy in the aspect of quality service creation of inspiration news disseminators and creation of relationship with news disseminators had positive effect and explained 79.20 percent of the success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon