The study of Electronic Marketing Communication Towards Buying Decision Behavior which aims to research the consumer behavior in term of receiving message through electronic marketing communication channels. The research compares several channels of electronic marketing communication that lead to buying decision. The method is information collecting from 400 targeted respondents and data analysis by SPSS statistical program. Respondents selected the following electronic marketing communication which is the best tool for buying motivation respectively: The information search through internet by Search Engine system reason: convenience of use

The objective of this study was to study about consumers’ knowledge to green label an opinion and an effect to buy green label product. The subjects of this study were choser from the people who care with environment and lived in Bangkok. The instruments were Questionnaire. The data collected was statistically analyzed by percentage mean T-test Independent One Way ANOVA Chi-Square Spearman Rank Order Correlation Coefficient and LSD (Fisher’s Least Significant Different) The findings of this study revealed that : 1. The populations were more female than male. The most populations were 16-25 and the second one were 26-35. The first education level was bachelor degree and the second one was diploma. For an occupation the first was office workers and the second was students. 2. Involving in using green label products. 2.1 Using green label products which solving pollution. (1) Using gasohol. (2) Using non-mercury dry cells and paint. (3) Using non-CFC spray. (4) Using non-CFC refrigerator. 2.2 Using pr oducts which were not destroy water and economy. (1) Using non-phosphate detergent. (2) Using economic sanitary ware. (3) Using economic tap. (4) Using non washing Clothes. 2.3 Using products which reduce rubbish. (1) Using solar disintegrate bags. (2) Using refill products. (3) Using recycle plastic. 2.4 Using reduce destroying forest. (1) Using recycle tissue or paper. (2) Using recycle packages. 2.5 Using non-toxic products. (1) Using Non-toxic plants. (2) Using herbal products. (3) Using bio-fertilizer. 2.6 Using eco-energy. (1) Using eco-light bulb. (2) Using eco-refrigerator. (3) Using eco-air conditioner. (4) Using eco-electric fan. (5) Using eco-electric no. 5. 3. The population’ opinion about green label products’ mean was good. 4. The acknowledging about green label products revealed that the information media hadn’t enough. The first media which gave data the most was TV . The second was internet and newspaper. They wanted the government to fight more. The data which was important was telling about qualification and usefulness of the products and presented more about the products. For the contributing in the project or informing to someone revealed that they kindly to join the project. The populations’ understanding in green label products was moderate. The reason to buy the products was to protect environment and believe in quality and good for health. They wanted the government to pass the environmental law. 5. Hypothesis 5.1 The different sex and age had non-different opinion. 5.2 The different education had different opinion. The Graduate degree population had more knowledge in green label products more than the lower degree. 5.3 The different career had different opinion. The civil servant and the state enterprise employee and more knowledge in green label products more than the others. 5.4 The different type of media had non-different opinion. 5.5 The different type of media had an effect to buy the products. 5.6 The green products’ knowledge hadn’t an effect to buy the products. 5.7 The green label products’ knowledge hadn’t relate to the type of media.

This study aim to study the marketing factors and media exposure which have an effect on condominium purchasing of LPN Development Public Company Limited. It is a one-time information gathering survey research where questionnaires were provided to consumers who have purchased and lived in 6 different projects of LPN Development Public Company Limited in Bangkok area. The respondents were both males and females of age over 20 years old for 400 examples. Mixed Sampling was done by multiple processes. All data were analyzed by percentage mean scores t-test one way ANOVA. The results showed that the demographies; gender age marital status education level income number of family members projects comparision influential groups budget work space are relevant to condominium purchasing decision behaviors. It was found that consumers were exposed to direct marketing the most followed by advertising media and online media respectively. Moreover it was found that consumers of different types of LPN.’s condominiums were exposed to different types of channels of LPN’s condominiums with statistical significance Regarding the marketing mix factors which affected the respondents’ purchasing decision it was found that locations had the highest purchasing decision effect where they paid attention to the trends of land price and future development in the area as well as the location of the project being in the important spot of the city. Morever the respondents also gave importance to the product designs and product warrantee which affected their purchasing decisions the most. The price also had effects on the purchasing decision where the respondents gave importance to the length of installment payment as well as the banks’ loan interest while the respondents paid the least attention to the marketing promotions. It was found that buyers of different types of condominiums namely Lumpini Suite Lumpini Place Lumpini Park Lumpini Ville and Lumpini Center condominiums used the locations as purchasing decision factor of LPN’s condominiums the most except that the buyers of Lumpini Condo Town condominiums used the products as purchasing decision factor. Additionally it was found that the respondents had purchasing budget between 1600000 – 2000000 bahts. They needed average work space less than 30 sq.m and decided to purchase the condominiums by themselves. They purchased them as living units nearby their work place where they compared over 3 different projects before they dicided to purchase them.

The purpose of this study was to study and compare services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of science and technology of Rajamangala University of Technology Phra Nakhon in 7 aspects: product price place promotion people process and physical evidence. The undergraduates were classified by gender major subjects educational background department of education achievement and domicile. The samples in this research were 93 undergraduates. The study participates selected by stratified random sampling and simple random sampling. The 84 item questionnaires of rating scales was used as the research instrument. Percentage mean standard deviation t - test for independent sample F – test and Scheffe’s test analysis were statistical method to analyze data. The results were as follows: 1. Services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of science and technology of Rajamangala University of Technology Phra Nakhon all aspects were in moderate levels that price was the highest while process and promotion was in the lowest rank. 2. There was significant difference for services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of science and technology of Rajamangala University of Technology Phra Nakhon at the 0.05 level among undergraduates in different gender different academic years different educational background and different achievement. 3. There was non significant difference for services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of science and technology of Rajamangala University of Technology Phra Nakhon in different department of education and different domicile.

This is a research of Independent study on “Integrated Marketing Communications Factors Influence the Decision to Purchase Tablets in the Bangkok Area”. This research aims to study the demographic characteristics of consumers who decided to purchase a tablet electronic device in the Bangkok area their purchasing decision and integrated marketing communications factors which influence the decision to purchase tablets in the Bangkok area. This was a quantitative research study. Data were collected using a questionnaire survey administered to a sample of 400 respondents.