จำนวน Repository ( 262 )

ปัจจัยที่มีอิทธิพลต่อการพัฒนาศักยภาพผู้ให้บริการด้านการขนส่งนักท่องเที่ยวด้วยความเป็นมิตรกับสิ่งแวดล้อมเพื่อรองรับการเปิดเส้นทางโลจิสติกส์อาเซียน
ปัจจัยที่มีอิทธิพลต่อการพัฒนาศักยภาพผู้ให้บริการด้านการขนส่งนักท่องเที่ยวด้วยความเป็นมิตรกับสิ่งแวดล้อมเพื่อรองรับการเปิดเส้นทางโลจิสติกส์อาเซียน

Factors influencing the successful strengthening of supply chain management-oriented cooperation in export of Halal meat processing industry of Thailand to ASEAN countries This research aims to analyze the variables associated with factors that influence the development of a transport tourists with eco-friendly to accommodate the opening of the ASEAN logistics and to ensure the consistency of the model. Use research methods and quantitative surveys with empirical data. Contain variables with empirical data. The seven variables include factors such as the availability of resources. Factors Tour Reliability factor Environmental factors Factors of personnel quality of life. And factor shipping costs This study used quantitative research. By empirical research Questionnaires were used to collect data. The executives in the business sector in land transport of 410 people. Results show that The research also found that the availability of resources. Factors of environmental services. Factors of personnel quality of life Product Evaluation The direct positive influence on potential providers of transport tourists with eco-friendly reliability and exceptional factors. A summary of the recommendations to the land transport business in Thailand should have a transportation management system by introducing environmentally friendly transport tourists. Used in the business which would be good for the corporate image and showcase its social responsibility for the public sector should take strict measures for organizing transport by truck to the environmental standards increased.

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The factors affecting international tourist perspective on destination  satisfaction : the case of united kingdom and Australia tourists visiting in Thailand
The factors affecting international tourist perspective on destination satisfaction : the case of united kingdom and Australia tourists visiting in Thailand

Thailand destination image and national stability confidence become an important factor determining leisure destination for international tourists. Hence in 2015 Tourism Authority of Thailand has launches ‘Discovery Thainess’ campaign to enrich Thailand brand image become a quality leisure of global destination. United Kingdom and Australia tourists become a target group of the study. As reported by UNWTO Tourism Highlights (2017) these countries were ranked on the 4th and 8th international biggest spender in global tourism market. United Kingdom contribute of US$64 billion to global tourism industry and US$27 billion from Australian tourists. Thus targeting on these biggest spender and attractive them to visiting Thailand destination is the strategy needs to enhance of national income. The aim of the study is to investigate the perception of British and Australian tourists regarding to Thailand destination image destination satisfaction and destination loyalty. The results of the study shows most of British tourists perceived Thailand destination image as ‘relax destination’ while Australian view as ‘Amazing Thailand’. British tourists have discover Thainess experience on Thai massage/spa and Thai food cooking become the must thing to do in Thailand while scuba diving is the Thainess experience don’t miss via Australian tourists’ eye. Thailand tourism image is the most important factor to predicting British and Australian tourists’ satisfaction and also lead to destination loyalty. The focus group interview data show that Bangkok is the popular destination choses by British and Australian tourists. The study highlight Bangkok brand power city into five attractive characteristics defined by Tokyo brand power in order to make Bangkok as a premium tourist destination like ever. The result show that Bangkok is the safe place and comfortable delicious food culture culture diversity and fancy nightlife that make them ‘love Bangkok’. Thus they have a good travel experience in Thailand and definitely they will suggest Thailand to their friend and family.

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การวิเคราะห์ปัจจัยที่มีผลต่อปริมาณน้ำมันตะไคร้หอมจากเครื่องกลั่นด้วยการออกแบบการทดลอง
การวิเคราะห์ปัจจัยที่มีผลต่อปริมาณน้ำมันตะไคร้หอมจากเครื่องกลั่นด้วยการออกแบบการทดลอง

The purposes of this research were to investigate the factors consisted of a temperature different parts of the lemongrass and a size of chopped lemongrass that affected to distillation of lemongrass essential oils. There are two experiments in this work. The first experiment investigated the factors by defining 1) temperature at 105 oC and 110 oC 2) different parts of the lemongrass (Leaves and trunk) and 3) sizes of chopped lemongrass at 1-2 cm and 15-20 cm respectively. 2k Factorial designs method was used for this experiment. In the second experiment the appropriate parameters from experiment 1 were used for 3 replicates to find an average of lemongrass essential oils. The results of first experimental analysis showed that the appropriate parameters were temperature parts of the lemongrass and sizes of chopped lemongrass at 110 oC leaves and 1-2 cm respectively. For the result of experiment 2 it was found that the average of lemongrass essential oils was 30.36 ml.

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ปัจจัยที่มีอิทธิพลต่อความจงรักภักดีในตราสินค้าสก๊อต (SCOTCH)
ปัจจัยที่มีอิทธิพลต่อความจงรักภักดีในตราสินค้าสก๊อต (SCOTCH)

The purposes of the study on factors affecting Scotch brand loyalty were to examine personal factors of Scotch brand purchasers opinions on the brand equity degree of loyalty and brand equity factors that affected Scotch brand loyalty. The data were collected from 405 buyer samples selected from Cochran sample size formula and were analyzed by descriptive statistics including frequency percentage mean and standard deviation. As for inferential statistics Pearson Product Moment Correlation Analysis and multiple regression analysis were applied. The results showed that the opinions on the brand equity factors on three aspects of the brand regarding the brand recognition the brand association and the quality perception were highly regarded. Opinions towards Scotch brand loyalty in terms of attitude and behavioral aspects were also high. The hypothesis test results suggested that factors related to brand equity in terms of brand recognition brand association and quality recognition affected Scotch brand loyalty in the overall attitude and behavior aspects.

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ปัจจัยสภาพแวดล้อมภายในองค์กรที่มีความสัมพันธ์ต่อความสามารถในการใช้เทคโนโลยีสารสนเทศของบุคลากรโรงพยาลาลหัวเฉียว
ปัจจัยสภาพแวดล้อมภายในองค์กรที่มีความสัมพันธ์ต่อความสามารถในการใช้เทคโนโลยีสารสนเทศของบุคลากรโรงพยาลาลหัวเฉียว

This research was aimed to study personal factors related to work performance and internal environment which affected the ability of using information technology of Huachiew Hospital personnel as well as to investigate the relationship between organizational environment and the ability of using information technology of Huachiew Hospital personnel. 170 samples were used. In the collection is a questionnaire. Statistics used in data analysis were percentage mean standard deviation t-test F-test one-way ANOVA. And Pearson Product Moment Correlation. The statistical significance was calculated at the 0.05 level. The results of this study showed that Huachiew Hospital staff Factors affecting the ability of using information technology were at the medium level. In addition the level of ability to use information technology of Huachiew Hospital personnel at the educational level was at a medium level. Experience Different departments There was a statistically significant difference at .05 and the correlation between the environmental factors within the organization and the ability to use the information technology of personnel. Huachiew Hospital has a low level of relationship. Statistically significant at the 0.01 level

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