Thailand is one of the few countries in the world that provides the whole value chain of the textile industry with over 4700 local textile producers and 800000 to one million workers making this industry the second-most important employment sector. In 2016 the industry’s export revenue was valued at almost USD 7 billion contributing to over 3% of total exports. The Association of Southeast Asian Nations (ASEAN) is the biggest international market for Thailand clothing export (23%) and expected to become the worlds fourth largest market by 2030. However Thai cloth entrepreneurs are facing major problems that demand attention including labour costs new design and product development and in particular online marketing. The Thai fashion and textile industries should define a clear strategic move through integrating textile with fashion with a view “toward sustainable creative industries with strong soft power”. The purpose of this study is to analyse competitiveness of Thai cloth entrepreneurs in relation to online management and integrated marketing communications (IMC) in the ASEAN market. The research instrument involves a descriptive cross-sectional mixed-method study in Thailand. For quantitative data 60 cloth entrepreneurs are invited to complete a questionnaire before and after our “online management and IMC” training programme and a qualitative in-depth interview study is conducted with 10 cloth entrepreneurs. The 2017 survey returned 100% participation with general agreement that a website and Facebook are the most important IMC tools for online marketing in the ASEAN market. Before training the participants had knowledge and skills regarding the ASEAN Free Trade Area (AFTA) online communication and social media tools in intermediate level while they had less knowledge and skills concerning social media web design and online gallery. After training the statistics show an increase in entrepreneurs’ level for all knowledge and skills. Furthermore the findings from in-depth interviews show that with regard to entrepreneurial competitiveness in relation to the ability of online management and IMC there is a requirement for further training and government support. In addition the 10 cloth entrepreneurs agree that time management and quality of product and service control are very important for online business.

The purposes of this research were : 1) to study the business operations of Mee Korat small business owners in Nakhon Ratchasima Province 2) to identify problems of Mee Korat small business owners in Nakhon Ratchasima Province 3) to compare the business problems’ levels of Mee Korat small business owners in Nakhon Ratchasima Province according to business operation problems and 4) to propose guidelines for developing Mee Korat business of small business owners in Nakhon Ratchasima Province. The research population was 35 Mee Korat small business owners in Nakhon Ratchasima Province. The research instrument was a questionnaire. The statistical analyses used in this study were frequency percentage mean standard deviation and one way analysis of variance. The research results can be summarized as follows: 1) For the business operations of Mee Korat the business owners mainly produced Mee Korat products and sold them together with sauce. They have run the business for 16 years with at least 10 employees using personal selling strategies for the products. According to monthly sales reports there were less than 10000 packs of Mee Korat products and the monthly income became less than 200000 baht. 2) The small business owners faced up to medium level business problems. When considering each problem from the most to the least the problems were products sales production personnel finance and management respectively. 3) The comparison of all the level of business problems of Mee Korat small business owners in Nakhon Ratchasima Province showed that the problems included types of products for selling length of business management number of employees business marketing strategies amount of monthly production and monthly income of the business problems of Mee Korat small business owners in Nakhon Ratchasima Province had no statistically significant differences at the .05 level. And 4) the guidelines for developing Mee Korat business were as follows: The small business owners should improve vermicelli quality to prolong the shelf life of vermicelli and provide a variety of flavors of vermicelli. The small business owners should modernize the types of vermicelli and build an online distribution channel. They should also find lending sources with low interest rates to improve business so as to compete with competitors. There should be an implementation of job rotation for employees/members to increase production capacity. Moreover the small business owners should offer more opportunities in administration for new visionary staff and the former administrators should give advice to new administrators to improve the business growth and compete with more competitors.

This research was concerned a printing on cotton fabrics with dye powder from mangosteen rind. In this study the dye powder was composed of dye’ s solution extracted from mangosteen rind and maltodextrin 15 % . The dye powder was applied to a cotton fabric by screen printing technique and a pigment based print paste was used as a print paste in the printing process. Aluminium potassium sulphate (AlK(SO4)2·12H2O )and Iron (II) sulphate (FeSO4·7 H2O) were used as mordants in post-mordanting process. The influences of mordanting on colour appearance and fastness properties of printed fabrics were investigated. The colour fastness to washing and rubbing of printed fabrics was performed according to the present ISO standard. The results show that the post- mordanting can improve the colour fastness properties of printed fabrics. The ratings of colour fastness to washing and rubbing of the printed fabrics with the mordant were good. The appropriate amount of the mordant is 5 grams per liter and duration in the range of 5 minutes to 15 minutes seem to be a suitable time for the post- mordnating process. The type of mordant produced an effect on the colour appearance of the printed fabrics after mordanting.

Fashion Thesis Creative design set inspired by Lestegodon caves. the study aimed at the layout and texture characteristics of the Stalactites and stalagmites Stegodon elephants and fossils and to design creative sets which was inspired by the cave of Lestegodon The instrument used in this study was an analysis Fossil of the Stegodon’s elephant Stalactites and stalagmites And colors of the fossilized from Stegodons elephants and colors of Stalactites and stalagmites and surface of Stegodon elephants cave walls stalactites and stalactites and fossils In order to design the creative set Which was inspired by the cave of Lestegodon. From the study and analysis of data it was found that the structure color and surface of fossils in the Lestegodon cave which is designed each set by bringing the fossil pictures inside the Lestegodon cave by collage art which positioned as a color scheme that is caused by natural processes and creates a technique. The dress is applied to the fashion trends in S/S 2020 to be used as a guide to designing a creative wear.

The purpose of this fashion thesis is to study the characteristics of the light color and the shape of the light of Aurora and designed the work to be novel interesting by showing the design of the ladys style costume by using the light color characteristics of Aurora a color scheme that can be combined with the technique of clothing editing binding. Dyeing batik making in costume design That makes the consumer look new unique more beautiful. The tools used in this study Is an aurora light analysis model. The sample used in this study is a photograph of Norwegian photographer Ole Christian Salomonsen. The criteria in the analysis are 2 aspects which are 1) Body 2) Color and overall analysis to be used Creative costume The results show that the aurora outline and color light is caused by charged particles in the space passing through the Earths atmosphere releasing energy in the form of light in which different colored light characteristics occur. The light curtain that you see has various shapes such as helical scrolls. Flutter wave tear streak or all three forms Applied to the costume design by paying attention to the style of the dress and the selection of various techniques including Fabric overlapping tie dyeing Batik making suitable for clothing styles for creating new and unique costume designs that meet the needs of consumers.